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Online identity. What midwives should care and what they can do about it

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This is the presentation I gave at the 2011 Australian College of Midwives conference in Sydney about online identity. This presentation includes tips on how to develop a professional online identity. …

This is the presentation I gave at the 2011 Australian College of Midwives conference in Sydney about online identity. This presentation includes tips on how to develop a professional online identity.


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  • 1. Online identity. Why we should care, and how we can develop a professional midwifery online identity Sarah Stewart 2011 http://www.flickr.com/photos/96763131@N00/3642098619
  • 2. What is online identity?
    • How you are perceived online
    • Created deliberately or by default
    • Looks & behaviour
  • 3. Why is there such concern, especially from professional midwifery bodies & employers?
  • 4. Unprofessional behaviour that reflects poorly on the profession http://www.flickr.com/photos/44073171@N00/27416248
  • 5. May breach professional standards and ethics http://www.flickr.com/photos/48819968@N00/2926150908
  • 6. May breach patient confidentiality http://www.flickr.com/photos/62472560@N00/4679740934
  • 7. Putting ourselves at risk of litigation http://www.flickr.com/photos/83049159@N00/2298671281
  • 8. Breaking the law http://www.flickr.com/photos/11051496@N00/3156829076
  • 9. Cannot bury out head in the sand and ignore the issue... have to be proactive http://www.flickr.com/photos/15102741@N00/221839613
  • 10. 1. M idwives are setting up business http://www.flickr.com/photos/48819968@N00/12647639
  • 11. Vital to think about “branding” and how you “sell” yourself online http://www.flickr.com/photos/49968232@N00/5868717929
  • 12. 2. You will be “googled” http://www.flickr.com/photos/25064547@N06/2568436053
  • 13. 3. You may already have an online identity without realising it http://www.flickr.com/photos/40780016@N02/3914728401
  • 14. Much better off to take control of your online identity than have others define it for you
  • 15. 6 ways to build an online reputation
  • 16. Decide how you want to be perceived online http://midwifethinking.com
  • 17. Invest time http://www.flickr.com/photos/7264550@N03/3362637206
  • 18. Be consistent http://www.flickr.com/photos/45842803@N00/3399410617
  • 19. Be authentic http://www.flickr.com/photos/7487149@N03/519690623
  • 20. Always respond to people http://www.flickr.com/photos/44373968@N00/2565606353
  • 21. Get out and about and make relationships http://www.flickr.com/photos/49503019876@N01/1824234195
  • 22. 7 ways to protect your online identity
  • 23. Create a profile
  • 24. Think before you post http://www.flickr.com/photos/21745851@N00/3342002083
  • 25. Do not talk about patients/clients/colleagues unless you have their specific permission http://www.flickr.com/photos/16043897@N00/2590521839
  • 26. Talk in generalities about clinical practice http://www.flickr.com/photos/26667277@N00/329532783
  • 27. Check your security setting in Facebook etc http://www.flickr.com/photos/27590002@N04/4660452869
  • 28. Google yourself http://www.flickr.com/photos/16441028@N00/2226178289
  • 29. If in doubt...DON'T! http://www.flickr.com/photos/61436699@N00/1208632794
  • 30. Remember...
    • … .it is not then tools that make online identity but the people that use them....!
  • 31. Presentation is available: http://www.slideshare.net/sarahs [email_address] http://sarah-stewart.blogspot.com Twitter: SarahStewart Skype: sarah.m.stewart
  • 32.  

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