Online identity. Why we should care, and how we can develop a professional midwifery online identity Sarah Stewart 2011 ht...
What is online identity?  <ul><li>How you are perceived online </li></ul><ul><li>Created deliberately or by default </li><...
Why is there such concern, especially from professional midwifery bodies & employers?
Unprofessional behaviour that reflects poorly on the profession http://www.flickr.com/photos/44073171@N00/27416248
May breach professional standards and ethics http://www.flickr.com/photos/48819968@N00/2926150908
May breach patient confidentiality  http://www.flickr.com/photos/62472560@N00/4679740934
Putting ourselves at risk of litigation http://www.flickr.com/photos/83049159@N00/2298671281
Breaking the law http://www.flickr.com/photos/11051496@N00/3156829076
Cannot bury out head in the sand and ignore the issue... have to be proactive http://www.flickr.com/photos/15102741@N00/22...
1. M idwives are setting up business  http://www.flickr.com/photos/48819968@N00/12647639
Vital to think about “branding” and how you “sell” yourself online  http://www.flickr.com/photos/49968232@N00/5868717929
2. You will be “googled” http://www.flickr.com/photos/25064547@N06/2568436053
3. You may already have an online identity without realising it http://www.flickr.com/photos/40780016@N02/3914728401
Much better off to take control of your online identity than have others define it for you
6 ways to build an online reputation
Decide how you want to be perceived online http://midwifethinking.com
Invest time http://www.flickr.com/photos/7264550@N03/3362637206
Be consistent http://www.flickr.com/photos/45842803@N00/3399410617
Be authentic http://www.flickr.com/photos/7487149@N03/519690623
Always respond to people  http://www.flickr.com/photos/44373968@N00/2565606353
Get out and about and make relationships http://www.flickr.com/photos/49503019876@N01/1824234195
7 ways to protect your online identity
Create a profile
Think before you post http://www.flickr.com/photos/21745851@N00/3342002083
Do not talk about patients/clients/colleagues unless you have their specific permission http://www.flickr.com/photos/16043...
Talk in generalities about clinical practice http://www.flickr.com/photos/26667277@N00/329532783
Check your security setting in Facebook etc http://www.flickr.com/photos/27590002@N04/4660452869
Google yourself  http://www.flickr.com/photos/16441028@N00/2226178289
If in doubt...DON'T! http://www.flickr.com/photos/61436699@N00/1208632794
Remember... <ul><li>… .it is not then tools that make online identity but the people that use them....! </li></ul>
Presentation is available: http://www.slideshare.net/sarahs   [email_address] http://sarah-stewart.blogspot.com Twitter: S...
 
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Online identity. What midwives should care and what they can do about it

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This is the presentation I gave at the 2011 Australian College of Midwives conference in Sydney about online identity. This presentation includes tips on how to develop a professional online identity.

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Transcript of "Online identity. What midwives should care and what they can do about it"

  1. 1. Online identity. Why we should care, and how we can develop a professional midwifery online identity Sarah Stewart 2011 http://www.flickr.com/photos/96763131@N00/3642098619
  2. 2. What is online identity? <ul><li>How you are perceived online </li></ul><ul><li>Created deliberately or by default </li></ul><ul><li>Looks & behaviour </li></ul>
  3. 3. Why is there such concern, especially from professional midwifery bodies & employers?
  4. 4. Unprofessional behaviour that reflects poorly on the profession http://www.flickr.com/photos/44073171@N00/27416248
  5. 5. May breach professional standards and ethics http://www.flickr.com/photos/48819968@N00/2926150908
  6. 6. May breach patient confidentiality http://www.flickr.com/photos/62472560@N00/4679740934
  7. 7. Putting ourselves at risk of litigation http://www.flickr.com/photos/83049159@N00/2298671281
  8. 8. Breaking the law http://www.flickr.com/photos/11051496@N00/3156829076
  9. 9. Cannot bury out head in the sand and ignore the issue... have to be proactive http://www.flickr.com/photos/15102741@N00/221839613
  10. 10. 1. M idwives are setting up business http://www.flickr.com/photos/48819968@N00/12647639
  11. 11. Vital to think about “branding” and how you “sell” yourself online http://www.flickr.com/photos/49968232@N00/5868717929
  12. 12. 2. You will be “googled” http://www.flickr.com/photos/25064547@N06/2568436053
  13. 13. 3. You may already have an online identity without realising it http://www.flickr.com/photos/40780016@N02/3914728401
  14. 14. Much better off to take control of your online identity than have others define it for you
  15. 15. 6 ways to build an online reputation
  16. 16. Decide how you want to be perceived online http://midwifethinking.com
  17. 17. Invest time http://www.flickr.com/photos/7264550@N03/3362637206
  18. 18. Be consistent http://www.flickr.com/photos/45842803@N00/3399410617
  19. 19. Be authentic http://www.flickr.com/photos/7487149@N03/519690623
  20. 20. Always respond to people http://www.flickr.com/photos/44373968@N00/2565606353
  21. 21. Get out and about and make relationships http://www.flickr.com/photos/49503019876@N01/1824234195
  22. 22. 7 ways to protect your online identity
  23. 23. Create a profile
  24. 24. Think before you post http://www.flickr.com/photos/21745851@N00/3342002083
  25. 25. Do not talk about patients/clients/colleagues unless you have their specific permission http://www.flickr.com/photos/16043897@N00/2590521839
  26. 26. Talk in generalities about clinical practice http://www.flickr.com/photos/26667277@N00/329532783
  27. 27. Check your security setting in Facebook etc http://www.flickr.com/photos/27590002@N04/4660452869
  28. 28. Google yourself http://www.flickr.com/photos/16441028@N00/2226178289
  29. 29. If in doubt...DON'T! http://www.flickr.com/photos/61436699@N00/1208632794
  30. 30. Remember... <ul><li>… .it is not then tools that make online identity but the people that use them....! </li></ul>
  31. 31. Presentation is available: http://www.slideshare.net/sarahs [email_address] http://sarah-stewart.blogspot.com Twitter: SarahStewart Skype: sarah.m.stewart
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