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Impact of social media on women's choices in pregnancy and birth

by Professional Development Officer at  Australian College of Midwives on May 25, 2012

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Presentation I gave at the 2012 Breathing New Life maternity conference: http://www.breathingnewlife.remark.com.au

Presentation I gave at the 2012 Breathing New Life maternity conference: http://www.breathingnewlife.remark.com.au

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  • starpath starpath Slide 31 'Use social media to share evidence-based, quality information with women'
    Yes, and to provide a moderated platform for eliciting tacit knowledge transfer.

    Martin-Niemi, F. & Greatbanks, R. 2011. The ba of blogs: Enabling conditions for knowledge conversion in blog communities. VINE, 40 (1), 7 - 23.
    1 year ago
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  • starpath starpath Private Opinion
    I agree, Gr8 presso. Yes, we need more information but we have enough to start to make changes in response to what we already know. Midwives need to respond to the opportunities that new information and communication technologies provide.

    Just look at the moderated Facebook page for breastfeeding women https://www.facebook.com/breastfeedingnz and you can decide for yourself if this is an effective conduit for tacit knowledge transfer.

    You mention the potential of smartphones. Most Generation Z communicate via their mobiles and nearly all pregnant women have mobile devices.
    There is also huge opportunity for them to use smartphone apps, and there are already hundreds out there.
    How is sponsorship going to be managed?

    New ways of knowledge transfer and communication do not replace the valuable face-to-face time women spend with midwives but they could serve to augment, provide effciencies and more timely choices.
    Thanks Sarah for posting your presentation on a topic which holds huge interest for me.
    Dallas
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  • starpath starpath Slide 28 'Keep up to date with communication changes'
    Yes, midwives need to learn new ways to facilitate knowledge transfer and new ways to communicate with women. New digital channels provide many different options. Channel choice should suit personal preferences and the situation. Mobile channels suit Generation Z women who are more likely to be having their first baby, and more likely to be transient.
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  • starpath starpath Slide 22
    Reiterated by Lagan et al. (2011)
    'Most women attributed their motivation to search for online information because health professionals did not provide enough information to meet their needs' p. 339.
    Lagan, B. M., Sinclair, M. & Kernohan, W. G. 2011. What is the impact of the internet on decision-making in pregnancy? A global study. Birth, Issues in Perinatal Care, 38 (4), 336-345.
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  • sarahs Sarah Stewart, Professional Development Officer at Australian College of Midwives Quite agree, Private Opinion. But our research needs to go beyond stats...we also need to understand how parents are using information they find online to make decisions...we need to know what the outcomes are. 1 year ago
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  • MHPLEWIS SocialSky at SocialSky Gr8 presso . I would add we need Aussie data both quantitative & qualitative/ Also new mothers/dads are getting info, managing their pregnancies, antenatal care & sharing with other mothers/dads/family/friends and snake oil salespeople via pregnancy apps & smart phones. We need to understand class, age education differences and work out how to work with them where there are at. We need to do this starting a few year ago. 1 year ago
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Impact of social media on women's choices in pregnancy and birth Impact of social media on women's choices in pregnancy and birth Presentation Transcript