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Impact of social media on women's choices in pregnancy and birth
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Impact of social media on women's choices in pregnancy and birth


Presentation I gave at the 2012 Breathing New Life maternity conference: http://www.breathingnewlife.remark.com.au

Presentation I gave at the 2012 Breathing New Life maternity conference: http://www.breathingnewlife.remark.com.au

Published in Health & Medicine , Sports
  • Full Name Full Name Comment goes here.
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  • Slide 31 'Use social media to share evidence-based, quality information with women'
    Yes, and to provide a moderated platform for eliciting tacit knowledge transfer.

    Martin-Niemi, F. & Greatbanks, R. 2011. The ba of blogs: Enabling conditions for knowledge conversion in blog communities. VINE, 40 (1), 7 - 23.
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  • Private Opinion
    I agree, Gr8 presso. Yes, we need more information but we have enough to start to make changes in response to what we already know. Midwives need to respond to the opportunities that new information and communication technologies provide.

    Just look at the moderated Facebook page for breastfeeding women https://www.facebook.com/breastfeedingnz and you can decide for yourself if this is an effective conduit for tacit knowledge transfer.

    You mention the potential of smartphones. Most Generation Z communicate via their mobiles and nearly all pregnant women have mobile devices.
    There is also huge opportunity for them to use smartphone apps, and there are already hundreds out there.
    How is sponsorship going to be managed?

    New ways of knowledge transfer and communication do not replace the valuable face-to-face time women spend with midwives but they could serve to augment, provide effciencies and more timely choices.
    Thanks Sarah for posting your presentation on a topic which holds huge interest for me.
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  • Slide 28 'Keep up to date with communication changes'
    Yes, midwives need to learn new ways to facilitate knowledge transfer and new ways to communicate with women. New digital channels provide many different options. Channel choice should suit personal preferences and the situation. Mobile channels suit Generation Z women who are more likely to be having their first baby, and more likely to be transient.
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  • Slide 22
    Reiterated by Lagan et al. (2011)
    'Most women attributed their motivation to search for online information because health professionals did not provide enough information to meet their needs' p. 339.
    Lagan, B. M., Sinclair, M. & Kernohan, W. G. 2011. What is the impact of the internet on decision-making in pregnancy? A global study. Birth, Issues in Perinatal Care, 38 (4), 336-345.
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  • Quite agree, Private Opinion. But our research needs to go beyond stats...we also need to understand how parents are using information they find online to make decisions...we need to know what the outcomes are.
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  • 1. HOW SOCIAL MEDIA IS INFLUENCINGTHE CHOICES WOMEN MAKE DURING THE CHILDBIRTH CONTINUUM Sarah Stewart 2012 sarahstewart07@gmail.com @SarahStewarthttp://www.flickr.com/photos/54258032@N00/30944163
  • 2. 8 out of 10 people have looked uphealth information on the internet Pew Internet and American Life Project, 2011
  • 3. 96% Australians look on the Internet for information on their symptoms before they go to a doctor Bendall 2012
  • 4. 83% women go online to look for health information Pew Internet and American Life Project, 2011 http://www.flickr.com/photos/79576592@N00/125710155
  • 5. 19% of internet users look online for information about pregnancy and childbirth Pew Internet and American Life Project, 2011http://www.flickr.com/photos/48819968@N00/12390581
  • 6. Canada 37% babies have digital identity before they are born Dawson, 2010 http://www.flickr.com/photos/44124425616@N01/228236016 0
  • 7. Australia/NZ 41% newborns on the net Dawson, 2010 http://www.flickr.com/photos/44124425616@N01/263468198 2
  • 8. USA 92% children have online presence by 2 years old Dawson, 2010 http://www.flickr.com/photos/86603835@N00/19650368
  • 9. What is social media? “web-based and mobile technologies that turn communication into interactive dialogue” Wikipedia: http://en.wikipedia.org/wiki/Social_mediahttp://www.flickr.com/photos/73532212@N00/2945559128
  • 10. 33% American use social media in relation to health issues PwC Health Research Institute 2012http://www.flickr.com/photos/26667277@N00/329534159
  • 11. Parents talk about childbirthhttp://www.youtube.com/watch?v=niJ6F2p9Ql8&feature=fvst
  • 12. They broadcast their births
  • 13. They share information and advice http://www.facebook.com/MidwiferyToday
  • 14. They support each other
  • 15. They build communities of interest http://www.facebook.com/delayedcordclampin g
  • 16. They have virtual births
  • 17. They become activistshttp://www.facebook.com/pages/Save-HBAC-in-Australia-fan-page/239430759403371
  • 18. They talk about health care professionals
  • 19. What are the implications for health professionals?http://www.flickr.com/photos/48819968@N00/2925293661
  • 20. Women want flexible communication, but arent getting it with health professionals Dallas Knight 2012http://www.flickr.com/photos/51035555243@N01/296372880
  • 21. Women want to feel their communicationneeds are being met, but healthprofessionals are ignoring this Dallas Knight 2012 http://www.flickr.com/photos/21353838@N06/268184120 5
  • 22. Women feeling uninformed by health professionals, which affects theirability to make choices & decisions about their care Dallas Kinght 2012 http://www.flickr.com/photos/77476789@N00/220190750 0
  • 23. Challenge:Did you know there is no mention ofAustralian midwifery on Wikipedia?Did you know most informationabout obstetrics is from Americanperspective?
  • 24. Infrequent antenatal visits & constant need for informationtriggered use of Internet Lagan, Sinclair & Kernohan 2011 http://www.flickr.com/photos/8566600@N07/280169005 7
  • 25. Women are a lot more informed & wish to be treated as partners indecision-making process Lagan, Sinclair & Kernohan 2011 http://www.flickr.com/photos/34120957@N04/687010945 4
  • 26. Balance of power between healthprofessional and “patient” is shifting Lagan, Sinclair & Kernohan 2011 http://www.flickr.com/photos/73621375@N00/113236 5
  • 27. What should healthprofessionals do?http://www.flickr.com/photos/74821452@N00/208439427
  • 28. Keep up to date with thecommunication changes http://www.flickr.com/photos/25159380@N00/364934935 3
  • 29. Listen to what women are saying http://www.flickr.com/photos/29195126@N02/4872728620
  • 30. Join the conversation
  • 31. Use social media to share evidence- based, quality information with women http://www.flickr.com/photos/50318388@N00/1309683996
  • 32. Support women to make sense ofinformation they find on the internet
  • 33. Work in partnership with women to support decision-making http://www.flickr.com/photos/74637221@N00/3109380557
  • 34. Sarah Stewartsarahstewart07@gmail.comTwitter: @SarahStewarthttp://sarah-stewart.blogspot.comhttp://www.facebook.com/sarahmstewarthttp://www.slideshare.net/sarahs