Lo2 D1

1. JUSTIFY THE PLANNED INTERACTIVITY AND
RANGE OF MEDIA CONTENT TO MEET A
CLIENT BRIEF

2. The Client Brief
My task is to create an interactive website that
can be viewed on a number of devices. The
product will be targeted at a wide range of
users but especially at:
● visitors to the town who are looking for
information about the town
● local people who are looking for information
about upcoming events.
The purpose of the website is to:
 raise the profile of the town on the internet
 be a source of information for locals about
what events are happening.
The product must contain:
●  a minimum of six pages/screens
●  a minimum of two forms of interactivity
●  images, animation, audio and/or video.
The product must also be:
●  easy to use
●  provide the user with a positive experience
●  provide relevant and up-to-date information
about the town.

3. Media content to meet the client
brief
The first page of my website is very important
as it will be the first thing the user see's
therefore it will be their first impression of the
website, this means I have to consider very
carefully what I want my first page to look like.
My first design thoughts are to have a simple
picture of Cambridge and then the title of the
website in the centre. I believe this is a good
way of promoting the website as a website
about Cambridge, meaning the user will be
clear with what the website is as soon as they
view it.
Having a picture of Kings College on the home
page will be effective as it's one of
Cambridge's known sights therefore it will be
appealing for the audience. As soon as they
see the picture the audience will know the
website is about Cambridge. This will meet the
client brief as it's giving off a positive feel about
Cambridge as soon as a user views the
website, it also meets the client brief because
it raises the profile of Cambridge, by having
one of the well known sights on the home
page means locals will be able to recognise it
but tourists will see it and then be able to
recognise Cambridge by Kings College.
Title in big font, clear to the
audience which meets the
clients brief as it's simple and
easy to read.
Wide shot of Kings College, one of
Cambridge's most well known
sights. Clear blue sky and green
grass and no litter gives off a
positive feel for Cambridge as a city.

4. Interactive content to meet the client
brief
Animated banner, this animated
banner meets the client brief as
animation is required as an interact
feature
Pictures of Cambridge, this gallery of shots sells Cambridge
as a city as it looks vibrant, historic and a tidy & well kept city.
This meets the clients brief as it provides the user with a
positive experience but this is also an interactive feature
Users are able to click onto
the pictures which makes
them bigger and easier to
see. This is an interactive
feature for the user.
Blue skies, peaceful views and
historic elements are all seen in
this picture which is selling
Cambridge as a city and giving
users a positive experience.

5. Interactive content to meet the client
brief
Banner of the 'events' page is a
picture of punting, which is an event in
Cambridge that people and go and do,
the banner is related to the page
information
Link to an events website where
users can buy tickets for official
Cambridge events, this is an
interactive feature therefore
meets the client brief
Live links to individual events
pages, e.g. the official punting
company's page where you can
book punts
Picture of the punts, which
sells the punting events but
also is an interactive feature of
the website.

6. Interactive content to meet the client
brief
The website will include maps relevant to what
the text is discussing, this is an appropriate
feature for the website as it shows the user
where things are so they can access them
easier. It is also a interactive feature as users
can click onto the map and get directions etc.
A promotional video of Cambridge
(created by myself) will feature on
the website, this is suitable as it is
my own content like the client brief
asked for and it is also a great
interactive feature
Headings
of the
places
advertised
Text discussing the shopping centres
in Cambridge which tells the audience
where they are located and what they
sell, this is an interactive feature as it
is text that the audience can learn
something from.
Live links to list of shops available and
official websites of the shopping centres

7. Interactive content to meet the client
brief
Animated banner, this is suitable and in
line with the brief as the client asked for
animation but also the fact it is
aesthetically pleasing
Clear headers of the restaurants
advertised as well as text underneath
to explain what the restaurant has to
offer
Live links to a website that gives
other restaurants of different
cuisines for so the website is
suitable for a variety of users.
Up to date and relevant information. 5 best
restaurants in Cambridge given along with a
button link to their individual websites where
users can view the menus or book a table,
making the website very interactive
Up to date maps of where the
restaurants are located.

8. Interactive content to meet the client
brief Navigation bar
at the top, this
allows users to
be able to use
the website
simply without
it being
complicated,
this is present
on every web
page on the
website.On the history page there
are history relevant
pictures and relevant to
the text beside it
Links to history pages,
this adds an interactive
element to the web
page which is in line
with the client brief.
This will also give users
who are more
interested in the history
more chance to explore
Banner with a
relevant picture
to go with it, the
name of the
page is clearly
presented
Text of what the
page is about
so viewers can
know straight
away what the
page is about

9. Benefits and limitations
Benefits of using interactivity in my
website
● Having maps in my website is a good form of
interactivity for the user as the user can easily
locate themselves around Cambridge. Also
when you click onto the map it takes the user
to google maps which means they can take
advantage of the google map tools such as
directions which will give the user directions to
the destination advertised in my website.
● Having live links on the events page is a
suitable interactive feature on the website, this
is because users can book tickets straight
away without having to find the official
websites themselves, so it will be a time saver
for the users.
● Having pictures of Cambridge dotted around
the website is beneficial for the website as it
sells Cambridge really well and the pictures
are eye catching to the audience which will
increase the chance of them wanting to
explore more of the city.
Limitations of using interactivity in
my website
● Having the live links means that users can't
purchase tickets or book tables at restaurants
through the website itself, they have to be
taken to another website in order to do it which
might be seen as a limitation
● Having pictures that don't appeal to younger
audiences could be a limitation as not many
young audiences are interested in seeing
pictures of the city itself they probably want to
see pictures of the shops or event related
pictures.
● Because the maps are on the website, users
can't pinpoint or save locations for later as the
map is just a map for the purpose of the
website and isn't an interactive app itself so it
could be seen as a limitation.

10. Benefits and limitations
Benefits of using interactivity in my
website
● Having maps in my website is a good form of
interactivity for the user as the user can easily
locate themselves around Cambridge. Also
when you click onto the map it takes the user
to google maps which means they can take
advantage of the google map tools such as
directions which will give the user directions to
the destination advertised in my website.
● Having live links on the events page is a
suitable interactive feature on the website, this
is because users can book tickets straight
away without having to find the official
websites themselves, so it will be a time saver
for the users.
● Having pictures of Cambridge dotted around
the website is beneficial for the website as it
sells Cambridge really well and the pictures
are eye catching to the audience which will
increase the chance of them wanting to
explore more of the city.
Limitations of using interactivity in
my website
● Having the live links means that users can't
purchase tickets or book tables at restaurants
through the website itself, they have to be
taken to another website in order to do it which
might be seen as a limitation
● Having pictures that don't appeal to younger
audiences could be a limitation as not many
young audiences are interested in seeing
pictures of the city itself they probably want to
see pictures of the shops or event related
pictures.
● Because the maps are on the website, users
can't pinpoint or save locations for later as the
map is just a map for the purpose of the
website and isn't an interactive app itself so it
could be seen as a limitation.