music video concept

1. Music Video Treatment

2. Our concept is based in a post apocalyptic world. Our theme is very female dominant
and is based in the ruins of many iconic sights in the world as well as on movie set
styled pieces. The tone of the video is power hungry and fierce with elements of
underground grunge and psychedelic visuals in the studio. There is also a very
rebellious vibe as the girls that are now ruling the world are warriors.
The first element is the lead singer singing to the camera around the different sights
of the world with backup dancers dancing behind her in a cool style. They will be
dancing in front of pyramids, the ruins of London, an apocalyptic bunker, a graveyard,
and a star wars battlefield. We want colour to seep through the shots by using smoke,
paint and flash bombs will do this. We will also have an attractive man
The second element will be an inside studio shoot where we will have between 1-3
dancers and the female lead all dancing up close. We want to shoot it using fish eye
lens and ecu’s to bring an intense atmosphere. The lightning will be very fast using
white and red strobe lightning. There will also be an element of UV and neon paint on
the dancers within a black background.
The third element will be a nigh time shoot in the same location as the first element.
However we want lots more females running and dancing to give a look of rave type
and party feel. These people will also look quite grunge and edgy.