1. CRM Software Development Methodology
CRM Customer Relationship Management plays an important part of any business and
organization. With automation of every aspect of a business organization CRM is being
automated too. There are a number of CRM Software Solutions available in the market. Your task
is to choose a CRM Software which is most suitable for your purpose and for your business. You
have to be cautious enough to choose the best possible option that builds your business, helps it to
grow and take it to new levels of success.
What companies nowadays don’t know is how much they can gain from their customer database.
With automated CRM you can utilize your customer resources and information in such a way that
take your business to new heights. Automation of CRM is also termed as “Business Intelligence”.
Business intelligence refers to processing of internal information of the organization and the
business in such a way that it retrieves intelligent business information which makes perfect sense
to the purpose of the business. The output result in the form of intelligent business information
leads to helping of the organization in the form of better decision making, appropriate customer
demand forecasting, quick response to customer related problems and collection of customer
feedback. It provides a competitive edge to the business and improves the overall intelligence of
the whole business process. Automation is just a mean of ensuring that you are employing
intelligent means to carry out all the processes related to your business.
Business Intelligence or BI in itself is CRM Software Development Methodology which helps in
transformation of raw or random data into useful business data or information. CRM plays a
major role in enhancing business intelligence of an organization. Automated CRM or CRM with
an appropriate software solution contribute to CRM by the following way:
• It maintains data integrity in your business. It helps you to filter all your data in such a
manner than you can very easily attain redundancy. Redundancy removes all duplicate
data and cleans up your database.
• Effective Data collaboration can also be achieved with the help of CRM software. There
is an urgent need of collaborative customer information of all the departments in such a
manner that they are available to all the departments and can be utilized by any
department to solve a customer related problem or issues.
• Automated CRM with the help of a software solution is the reason for effective customer
services and customer support centers. CRM Software Development Methodology has
also become a part of business strategy to attract more customers and enhance the
business in all possible ways.
There are numerous ways of developing a Software but one should always keep in mind the
business requirements before fixing on one particular option.
Anil Bhat
Cell : +91 – 9911 720 780
Email : anilbhatin@gmail.com
Url : http://sanganaktech.blogspot.com