About I’m obsessed with brands and technology. In my agency days, I was lucky enough to spend time as a Creative Director, a Strategy Director and a Media Director, although I’m startlingly under-qualified to work as any of those in a traditional agency.
After running the New York office of BBH Labs- the innovation arm of BBH- I’ve found my passion is as much in product innovation as it is in crafting communications. I take innovation seriously and fight the good fight against those that use the word haphazardly or without meaning. As a result, I founded Finch15 an innovation boutique that’s incubated by VivaKi.
I now sit at the intersection of revenue-generating products and brand-en