1. Welcome to
ITECH3214 & ITECH6214
Emerging Technologies in
Business
Lecturer: Cinthia Joy Godly
Office: 401D
Phone: 9269 6943
Email: cjgodly@iibit.edu.au

2. Welcome to
ITECH3214 & ITECH6214
Emerging Technologies in
Business
Week 1: Introduction to Class &
Emerging Technologies

3. Course Layout
• 2 hour lecture
• 2 hour lab
• In-class writing assignment - 10%
– Linked to labs in week 1-4
• Team Report - 15%
• Team Presentation - 25%
• Exam - 50%
– Linked to labs
– More discussion in week-12

4. Course Resources
• Moodle- main site includes:
– Lecture slides
– Assessments
– Links or files for weekly reading
– Labs
– Demos & Discussions
– Newsfeeds
– Podcast or video lectures

5. Course Objectives & Content

Course objectives from the course description

Planned content of the course

Possible sequence and delivery of lectures

What will happen in labs

The integration of the lectures, labs, and
assessments

Reading for this course - no text!

6. Approximate guide to topics
• Weeks 1–3
– Emerging technologies: introduction, history,
definitions, and business context
• Weeks 4-6
– Strategies and applications of emerging web
technologies in business
• Weeks 7-9
– Emerging web technologies in practice: what,
where, how, and why
• Week 10-12
– Best practices & business implementation;
Course review

7. Major topics to be covered
‣ Emerging technologies
– Web applications
– Wireless technologies
– Mobile technologies
– e-Commerce applications
‣ The business case for emerging technologies
‣ e-Business concepts
‣ Internet infrastructure
‣ Technology integration with business

8. Today’s Goals
• Discuss
– History of Information Technology
– History of the Internet
• Define
– e-Business – the core concept of the course
– Emerging technologies
– What Emerging Technologies mean to
business

9. A brief history of the Internet

10. Focus Technology Areas

11. Definitions of e-Business
se of Internet-based computing and communications to
execute both front-end and back-end business processes
(Lee and Whang, 2001)
he application of information technology to facilitate
buying and selling of products, services and information
over standard-based networks (Fatt, 2002)
complex fusion of business processes, enterprise
applications, and organisational structure that is
necessary to create a high-performance business model
(Scott, 2000)

12. E-business
• e-Business can be divided into three
categories:
– Internal business systems
– Enterprise communication and
collaboration
– Electronic commerce

13. Business Concepts

14. Business Concepts
• Return on Investment: a performance measure
used to evaluate the efficiency of an investment
or to compare the efficiency of a number of
different investments

15. Return on Investment
• For example, what is the ROI for a new marketing
program that is expected to cost $500,000 over
the next five years and deliver an additional
$700,000 in increased profits during the same
time?

16. Streamlining of Operations
• Streamlining of Operations: implementing
solutions that create integrity, continuity and
consistency across processes, allow information
to be easily shared throughout the entire
organization.
• Streamlining in modern business is a matter of
producing the best product or service at the best
price, and in the shortest possible time-frame
(lead time to shipping

17. Competitive Advantage
• Competitive Advantage: the means by which
a firm manages to keep making money and
sustain its position against its competitors.
• A condition which enables a company to operate
in a more efficient or otherwise higher-quality
manner than the companies it competes with, and
which results in benefits

18. Customer/Supplier Demand
• Customer/Supplier Demand: Supply chain
activities transform natural resources, raw
materials and components into a finished product
that is delivered to the end customer.
• A good relationship between the customer and
the supplier contributes to reliable information
flows, and reliable demand information flows in
turn contribute to high efficiency

19. Customer Convenience
• Customer Convenience: doing business the way
customers want to do business with you
• Customer satisfaction is what a business is all
about. If there are no customers, there is no
business
• It is very important that we know what our
customer’s wants or needs for them to be
returning customers and build loyalty
• Observe customer behaviour and concentrate on their
favourite part
• Example: Mobile banking, ATM location, Cash out at
the register

20. Internal Business Systems
• A complete set of business applications that enables you to
efficiently manage customer interactions, manufacture
products, ship orders, collect payments and more—all from
a business system that shares a single technology
foundation (Oracle, 2003)
• Enterprise Application Integration - an emerging generation of
integration software that addresses more effectively the need to integrate both
intra and inter-organisational systems
• Cloud Computing - creates a social cloud where users can store data and
applications, and interact using devices such as mobile phones and computers
• Software as a Service (SaaS) - used for delivering software
applications over networks (ie. the Internet)

21. Internal business systems
lectronic Customer Relationship Management
trategy used to learn more about the customers’
needs and behaviours in order to develop
stronger relationships with them.
he applications transform existing customer data
into real sales, sales opportunities and marketing
insights using new technologies (CIMRU, 2002)

22. Internal business systems
usiness intelligence
he business intelligence applications provide enterprises
with a means of understanding and modelling business
problems and mapping these models to other tools and
applications.
hey are decision support technologies used by top and
middle management as a basis for making key strategic
and tactical decisions.

23. Internal business systems
(Demo)
ll steps in the business cycle, from initial
product design and the procurement of raw
materials, through production, shipping,
distribution, and warehousing until a
finished product is delivered to a customer
(IBM, 2003)

24. Internal business systems
- cont
-Procurement is included in this area. This enables
purchasing via electronic means whereby the inquiries,
orders, invoices, payments and other activities are
transacted directly through a company’s computer system
(Allen, 2001)
-Logistics provides the necessary electronic means for the
administration and operation of the physical execution of
the logistical needs of a company involving the complex

25. Enterprise Communication &
Collaboration
• Voice over IP (VoIP): Voice over Internet
V
Protocol (VoIP) is a general term for a family of
transmission technologies for delivery of voice
communications over IP networks such as
the Internet
• Content management systems is a collection of
procedures used to manage work flow in a
collaborative environment. These procedures can
be manual or computer-based.

26. Enterprise Communication &
Collaboration
• Electronic mail/web-based mail
• Social Networking
• Voice mail
• Web conferencing: is used to conduct live meetings,
training, or presentations via the Internet
• Business Process Management: a management approach
focused on aligning all aspects of an organization with the
wants and needs of clients

27. E-Commerce
• Electronic commerce includes different types of
activities related to the online sales of goods and
services with transfer of funds, through digital
communications
• Includes business-to-business (B2B) or
business-to-consumer (B2C)
– e-Tailer (Retail store online)
e
– Electronic supply chain management
– Online marketing
– e-Customer Relationship Management
– Marketplaces

28. Difference Between E-business and
E-commerce
• E-Commerce has a narrower meaning than e-Business.
• It refers to using the Internet to order and pay for products
or services so e-commerce is a sub-set of e-business.
• E-commerce happens when a consumer orders a product
from a business and pays for it either when they receive
the product or directly online at the time of ordering.
• It happens when a business pays another business via its
website for supplies.
• E-commerce refers specifically to the paying for goods
and services, whereas e-business covers the full range of
business activities that can happen or be assisted via
email or the Web.

29. Things that we’ll do in this class
• Lectures and labs will include lots of
examples, demonstrations, and discussions
about emerging technology
– Team assessments are based on creativity
– Some lectures YOU will do the demo
• We’ll use lots of the technologies
we talk about

30. e-Commerce Innovation
• “Virtual Modeling” allows customers to “try on”
clothing before they buy:

31. For this week…
Read over your course description
Continue work on Lab One
Reading for next week will be posted on Moodle
Next Week
What are Emerging Technologies?
Definitions, Samples, Demos

32. References
• Allen, S., Leveraging procurement: the quiet eBusiness. Logist. Trans. Focus, 2001, 3(4), 29–30.
• CIMRU, Deliverable 8—Roadmap for Digital Business—BRIDGES IST-1999-14038, p. 105, 2002
(National University of Ireland, Galway: Galway, Ireland).
• Fatt, C.K., E-commerce: The New Wave, 2002 (PriceWaterhouseCoopers: London).
• IBM, Glossary of computing terms. Available online at:
http://www.ibm.com/ibm/terminology/goc/gatmst09.htm
• Lee, H.L. and Whang, S., e-Business and Supply Chain Integration, 2001 (Stanford Global Supply
Chain Management Forum: Stanford, CA).
• Oracle. Oracle e-Business suite. Available online at:
http://www.oracle.com/applications/index.html?content.html.
• Scott, K.V., The technical writer as software process catalyst, in Proceedings of IEEE Professional
Communication Society International Professional Communication Conference and Proceedings of
the 18th Annual ACM International Conference on Computer Documentation: Technology and
Teamwork, Cambridge, Massachusetts, IEEE, 2000.
• Wall, B., Jagdev, H.S. and Browne, J., An approach to developing an eBusiness roadmap. Prod.
Plan. Con., 2005, 16(7), 701–715.
• Weseley, M.J., Critical success factors for e-Commerce. Logist.Trans. Focus, 2001, 3(4), 18–20.