2. ABOUT RACKSPACE®
Important Facts & Figures*
WE SERVE
60%
4,500+
RACKERS
OF
THE
190,000+
CUSTOMERS FORTUNE® 100
84,000+ SERVERS
OVER $1
120 +
COUNTRIES
BILLION $$$$
10 GLOBAL DATA Annualized Revenue
CENTERS
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
3. Challenge 1:
Disconnected CRM and Web Analytics
50%+
OF LEADS COME
FROM
PHONE OR CHAT
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4. Challenge 1:
Disconnected CRM and Web Analytics
MANUAL
DATA ENTRY
WEB CHAT CRM
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6. Result # 1
30%
IMPROVEMENT
IN BUSINESS
ANALYTICS
PRODUCTIVITY
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
7. Challenge 2:
Attribution Based Budgeting (ABB)
Spend Results
Content Display SEM Content Display SEM
SEO Social Tools SEO Social
• Traditional Media mix methods are becoming obsolete
• Campaign attribution throws unidirectional media mix off the charts
• Big need for bidirectional budgeting models
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8. Solution:
IBM Lifecycle Channel Attribution
Order on 1st Visit Order on 6th Visit
Huge Variability
60%
40%
25% 30%
15% 20%
10%
Channel Mix
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13. Automation of Data Integration through
Coremetrics Multi-Channel
Billing
Database
Coremetrics Multi-channel Template File
Multi-Channel FTP Import
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14. Result # 3
MARKETING ROI
WITHIN
24hrs
OF FIRST INVOICE
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
15. Summary
MARKETING ROI WITHIN
30%
IMPROVEMENT
95% 24HRS
ACCURACY
OF
IN BUSINESS ANALYTICS IN MARKETING BUDGET
PRODUCTIVITY TO SALES RESULTS FIRST INVOICE
Happy Data Zombies Happy Datarazzi Happy Bosses
"Not everything that can be counted counts, and not
everything that counts can be counted."
– Albert Einstein
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Disclaimer : Actual results may vary depending upon the methodology and techniques used. Rackspace US, Inc. does guarantee or warranty these results by any means.