Rackspace Marketing Analytics Success Story

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Rackspace Marketing Analytics Success Story

  1. 1. Rackspace AnalyticsSuccess StorySameer KhanMarketing Manager, Rackspace US, Inc.
  2. 2. ABOUT RACKSPACE®Important Facts & Figures* WE SERVE 60% 4,500+ RACKERS OF THE 190,000+ CUSTOMERS FORTUNE® 100 84,000+ SERVERS OVER $1 120 + COUNTRIES BILLION $$$$10 GLOBAL DATA Annualized Revenue CENTERS RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  3. 3. Challenge 1:Disconnected CRM and Web Analytics50%+OF LEADS COME FROMPHONE OR CHAT RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  4. 4. Challenge 1:Disconnected CRM and Web AnalyticsMANUAL DATA ENTRYWEB CHAT CRM RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  5. 5. Solution:Coremetrics CRM IntegrationWEB CHAT CRM COREMETRICS DIGITAL ANALYTICS RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  6. 6. Result # 1 30%IMPROVEMENT IN BUSINESS ANALYTICS PRODUCTIVITY RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  7. 7. Challenge 2:Attribution Based Budgeting (ABB) Spend Results Content Display SEM Content Display SEM SEO Social Tools SEO Social • Traditional Media mix methods are becoming obsolete • Campaign attribution throws unidirectional media mix off the charts • Big need for bidirectional budgeting models RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  8. 8. Solution:IBM Lifecycle Channel Attribution Order on 1st Visit Order on 6th Visit Huge Variability 60% 40% 25% 30% 15% 20% 10% Channel Mix RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  9. 9. Solution: Developing Attribution Based Budget Models Channel Mix Control Panel RACKSPACE® HOSTING | WWW.RACKSPACE.COMConfidential © Rackspace US, Inc. All rights reserved
  10. 10. Result # 2 95% ACCURACY IN MARKETING BUDGET MIX TO SALES FORECASTING AND RESULTS RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  11. 11. Challenge 3: Revenue Attribution for Rackspace Utility ProductsPAY AS YOU GO= MARKETING ROI ATTRIBUTIONCHALLENGE RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  12. 12. $5 Discount on $1 Sandwich – Frugal Analytics RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  13. 13. Automation of Data Integration throughCoremetrics Multi-Channel Billing Database Coremetrics Multi-channel Template File Multi-Channel FTP Import RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  14. 14. Result # 3MARKETING ROI WITHIN24hrsOF FIRST INVOICE RACKSPACE® HOSTING | WWW.RACKSPACE.COM
  15. 15. Summary MARKETING ROI WITHIN 30% IMPROVEMENT 95% 24HRS ACCURACY OF IN BUSINESS ANALYTICS IN MARKETING BUDGET PRODUCTIVITY TO SALES RESULTS FIRST INVOICE Happy Data Zombies Happy Datarazzi Happy Bosses "Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein RACKSPACE® HOSTING | WWW.RACKSPACE.COMDisclaimer : Actual results may vary depending upon the methodology and techniques used. Rackspace US, Inc. does guarantee or warranty these results by any means.
  16. 16. RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218 US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COMRACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM

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