Rackspace AnalyticsSuccess StorySameer KhanMarketing Manager, Rackspace US, Inc.
ABOUT RACKSPACE®Important Facts & Figures* WE SERVE 60% 4,500+ RACKERS OF THE 190,000+ CUSTOMERS FORTUNE® 100 84,000+ SERVERS OVER $1 120 + COUNTRIES BILLION $$$$10 GLOBAL DATA Annualized Revenue CENTERS RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Challenge 1:Disconnected CRM and Web Analytics50%+OF LEADS COME FROMPHONE OR CHAT RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Challenge 1:Disconnected CRM and Web AnalyticsMANUAL DATA ENTRYWEB CHAT CRM RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Result # 1 30%IMPROVEMENT IN BUSINESS ANALYTICS PRODUCTIVITY RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Challenge 2:Attribution Based Budgeting (ABB) Spend Results Content Display SEM Content Display SEM SEO Social Tools SEO Social • Traditional Media mix methods are becoming obsolete • Campaign attribution throws unidirectional media mix off the charts • Big need for bidirectional budgeting models RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Solution:IBM Lifecycle Channel Attribution Order on 1st Visit Order on 6th Visit Huge Variability 60% 40% 25% 30% 15% 20% 10% Channel Mix RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Automation of Data Integration throughCoremetrics Multi-Channel Billing Database Coremetrics Multi-channel Template File Multi-Channel FTP Import RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Result # 3MARKETING ROI WITHIN24hrsOF FIRST INVOICE RACKSPACE® HOSTING | WWW.RACKSPACE.COM
Summary MARKETING ROI WITHIN 30% IMPROVEMENT 95% 24HRS ACCURACY OF IN BUSINESS ANALYTICS IN MARKETING BUDGET PRODUCTIVITY TO SALES RESULTS FIRST INVOICE Happy Data Zombies Happy Datarazzi Happy Bosses "Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein RACKSPACE® HOSTING | WWW.RACKSPACE.COMDisclaimer : Actual results may vary depending upon the methodology and techniques used. Rackspace US, Inc. does guarantee or warranty these results by any means.