Proposal Investment Sector Website Development

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If you are into Investment Business and looking for web platform then this document will provide you insight on Investment sector web business model

If you are into Investment Business and looking for web platform then this document will provide you insight on Investment sector web business model

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  • 1. Website Development Proposal (Investment Sector) Samaresh Web Solutions
  • 2. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comOverview1. Introduction2. Web Business Models (Investment Sector)3. Search Market Research ( UK )4. Website Content Strategy5. Proposed Website Features6. Development Process7. Time Duration & Fee Summary8. Fee Schedule9. Next Step10. Terms & ConditionsWebsite Development Proposal Page 2
  • 3. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comIntroductionsNEIL COOMBS & CO LTD is a limited company that provides the following services 1. Global Investment Services 2. Media & Fashion 3. Business Consultancy & Services 4. Global PartnershipThe company is now planning to develop a website for their Global Investment Service in orderto attract worldwide customers (Entrepreneurs, Businesses, and Individuals) who needfunding.Therefore a web business model for their Global Investment Service has to be developed in theform of a website with an objective to accomplish the following four things:  Traffic  Ranking  User Experience  ConversionTraffic: Getting potential visitors to the website which requires identify your target market inthe web.Ranking: Ranking in the Search Engine Result Pages (SERP) for the targeted potentialkeywords which has high search volume. The website should be SEO friendly.User Experience: The website should be appealing and user friendly. So that you can retainyour visitorsConversion: It about converting a potential visitor into a customer. A conversion Rate strategyin to be implement while developing the web business model (The Website).Website Development Proposal Page 3
  • 4. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comWeb Business ModelsAs NEIL COOMBS & CO LTD is also looking for global partnership program we would like toprovide the company with Two Web Business Models for their Global Investment Services.Web Model – 1The first web model is based on Global Partnership & Investment.Here we have three entities 1. Borrowers 2. Investors ( Global Partnership Program ) 3. Neil Coombs & Co. Ltd As a Middle man ( charging fees to borrowers and investors)Here’s how it works: • Borrowers choose a loan amount, purpose and post a loan listing. • Investors review loan listings and invest in listings that meet their criteria. • Once the process is complete, borrowers make fixed monthly payments and investors receive a portion of those payments directly to their Neil Coombs & Co. Ltd account.Web Model – 2The second web model is totally based on Neil Coombs & Co Ltd Global Investment ServicesHere we have two entities 1. Borrowers 2. Investor (Neil Coombs & Co. Ltd )Here’s how it works: • Borrowers choose a loan amount, purpose and request for a loan. • Neil Coombs & Co. Ltd review loan request and invest in listings that meet their criteria. • Once the process is complete, borrowers make fixed monthly payments and Neil Coombs & Co. Ltd receive a portion of those payments directly to their account.Website Development Proposal Page 4
  • 5. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comSearch Market ResearchThe main objective of doing the search market research is to identify the domain specificpotential keywords which have high search volume .And optimizing the website structure bydeveloping keywords specific website navigational model & mapping keyword clusters to pages.For the investment sector there are two generic keywords i.e. LOANS & INVESTMENTS whichcan be considered for identifying the type of loans and investments large number of peopleglobally and locally are looking for each month.Keyword Terminology 1. Keywords: one word or single word 2. Phrases: One or more keywords 3. Search Terms: Actual word that searcher types 4. Right Search Terms = Effective combination of keywords into phrasesKeyword Development Strategy ProcessObjective: Identifying the right search terms (actual word that searchers type)Phase 1 - Brainstorming KeywordsPhase 2 - Discovering Core TermsPhase 3 - Expanding Keyword ClustersPhase 4 - Mapping Clusters to pagesWebsite Development Proposal Page 5
  • 6. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comGoogle Search Monthly Statistic for the term “LOANS” Keywords Competitio Global Local n Monthly Monthly Search Search (UK) Payday Loans 0.98 301000 165000 Student loans 0.52 246000 49500 Debt consolidation 0.96 90500 9900 Loan 0.98 110000 22200 Loans for bad credit 0.99 40500 22200 Bad credit loans 0.97 74000 22200 Car loans 0.96 60500 14800 Home loans 0.95 40500 1600 Small business loans 0.98 40500 2900 Debt consolidation loans 0.98 40500 6600 Cash loans 0.94 40500 12100 Instant loans 0.99 12100 8100 Business loan 0.93 14800 2900Website Development Proposal Page 6
  • 7. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comGoogle Search Monthly Statistic for the term “INVESTMENT” Keywords Competition Global Local Monthly Monthly Search (UK) Search Investments 0.31 6120000 673000 fisher investments 0.28 74000 1600 business opportunities 0.99 33100 4400 investment banking 0.84 49500 8100 property investment 0.92 9900 2900For more keywords you can refer to both the excel files which we have send you i.e. loans.xls& investment.xlsWebsite Development Proposal Page 7
  • 8. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comWebsite Content StrategyAs we have proposed two web models for Neil Coombs & Co Ltd global investment service. Sowe would also like to provide the company with Website content Strategy for both the webbusiness modelsWebsite Content: Web Model -1In the first model we are creating a market place for both INVESTORS & BORROWERS.So our target visitors of the website are people who want to invest money and people who wantto borrow money.The following are the web content segments which are to be considered while developing thewebsite A. Borrower Could Use a Loan When borrowers take out a loan through Neil Coombs & Co Ltd, they’re free to use the cash for such things as: • Debt Consolidation - Free yourself from credit card debt • Home Improvement - Remodel your kitchen or bathroom • Business - Grow or start your small business • Auto & Vehicle - Get a new or used car, truck or motorcycle • Baby & Adoption - Pay for new baby expenses • Engagement Ring Financing - A personal loan to finance engagement expenses • Wedding Loans - Get money for your wedding or honeymoon • Friends & Family - Help out friends or family in need • Short Term Loans - With no prepayment penalties • Green Loans - Financing for environmentally friendly projects • Military - PCS or family moving expensesWebsite Development Proposal Page 8
  • 9. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.com B. Three Ways - Investors Can Invest 1. Quick Invest Quick Invest is the fastest way to find loans that meet your criteria so you can invest your money all at once—without having to sort through hundreds of loans—while still giving you the control to review individual loans. 2. Individual Loans Investors can browse through the loan listings and review the individual loans 3. Trade Notes Investors can add value to their Neil Coombs & Co Ltd account by buying or selling existing Notes on the Trading Platform operated by Folio Investing. They can increase or liquidate your investments at any time. • Short Term Investment • Investment Opportunities • Investment Strategies • High Yield Investment • Beginner Investing • Return on Investment • Invest in America • Transparency • Alternative Investments • Private Lending • Social Lending • Saving for Retirement • Bonds • Stock Market ,CDs , Money Market AccountsWebsite Development Proposal Page 9
  • 10. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.com C. How It Works The content segment should also explain both the investors and borrowers how the system works and what action they need to take. Also it should detail the fee structure of Neil Coombs & Co Ltd. • Borrowers Tutorial • Fees D. About The Company The About content segment should cover the company overview which should include the following: • Management • Media Room ( News, Press Release, market Surveys, Television & Radio) • Job • Contact • Blog • PartnersWebsite Development Proposal Page 10
  • 11. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comWebsite Content: Web Model -2In the second model we have Neil Coombs & Co Ltd as the only INVESTORSo our target visitors of the website are people who want to borrow money.The following are the web content segments which are to be considered while developing thewebsite for the web model-2 A. Borrower Could Use a Loan When borrowers take out a loan through Neil Coombs & Co Ltd, they’re free to use the cash for such things as: • Debt Consolidation - Free yourself from credit card debt • Home Improvement - Remodel your kitchen or bathroom • Business - Grow or start your small business • Auto & Vehicle - Get a new or used car, truck or motorcycle • Baby & Adoption - Pay for new baby expenses • Engagement Ring Financing - A personal loan to finance engagement expenses • Wedding Loans - Get money for your wedding or honeymoon • Friends & Family - Help out friends or family in need • Short Term Loans - With no prepayment penalties • Green Loans - Financing for environmentally friendly projects • Military - PCS or family moving expenses B. How It Works The content segment should also explain both the investors and borrowers how the system works and what action they need to take. Also it should detail the fee structure of Neil Coombs & Co Ltd. • Borrowers Tutorial • FeesWebsite Development Proposal Page 11
  • 12. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.com C. About The Company The About content segment should cover the company overview which should include the following: • Management • Media Room ( News, Press Release, market Surveys, Television & Radio) • Job • Contact • Blog • PartnersWebsite Development Proposal Page 12
  • 13. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comProposed Website FeaturesFor both the web models of Investment Sector – the website which is to be developed shouldserve as a Sales tool and an online applicationApart from that a Web CMS (Content Management System) is to be developed and integrated atthe backend for controlling entire functionalities of the website.Website as a Sales ToolYour website will actually promote the products and services you sell.Therefore we need to develop a marketing website which should have the following features • Website Architecture - Search Engine Friendly • Content & Messaging—letting visitors know what you want them to do, and providing them with a compelling reason to do so (i.e. "call to action") • User Psychology—understanding what it is that will appeal to your target visitors • Design & Layout—presenting the action triggers (e.g., signup form) in a user-friendly manner that makes it easy for visitors to take the desired action • User Experience—making it easy for visitors to navigate your site and find what it is theyre looking for, and guiding them toward action triggers while building a general sense of comfort and credibilityWebsite as an Online Application (For Web Business Model -1)As this website is going to serve as a marketplace or a platform for connecting people who wantto invest money with people who want to borrow.We need to convert the website into an online application where our registered users i.e.Investors and Borrowers can perform the following tasks: • Loan Listings - Borrowers can create their loans • Investing criteria- Lenders can set basic or detailed investing criteria. • Browse Listing - Once borrower’s loan listing is live on the website, lenders will be able to view your listing and invest in it. • Loan Calculator – Borrower can enter a loan amount and interest rate, and see a breakdown of the actual total cost, monthly payments, and any fees for that loan. • Welcome Page – Both for registered users (Borrower and Investor) can login into their account with their user id and password for tracking their investments, received payments, monthly payment made, interests and other functionalities etc. • Email Notification – On the successful completion of each transaction (investmentWebsite Development Proposal Page 13
  • 14. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.com made, payment received, payment made, payment request reminder etc) an email notification is to send to both the parties. • Payment Gateway Configuration – The Lenders can make payment by logging into their Neil Coombs & Co. Ltd website account with their user id and password. Similarly the borrowers can make their monthly payment to through their account.Website Content Management System (CMS)A CMS system is to be developed for tracking and updating information regarding our registeredusers i.e. both INVESTORS & BORROWERS and for controlling the website from the back end.The following functional modules are to be integrated in our CMS: • Membership Management – Whenever someone registers as a Lender or a Borrower, his or account with us will be approved by the Administrator through the CMS after the successful verification process. And then his investing criteria or loan listing will publish on the website • Updating Loan Calculator Inputs- This module will also be controlled by the administrator of CMS for updating Interests rates, breakdown of the actual total cost, any fees for that loan etc. • CRM (Customer Relationship Management) – This module is for keeping the track Borrowers who have received the Loan and Investors who have made investments. Also through this module in the CMS the administrator can keep the track of monthly payment made by the borrower. More information management can be done based on the requirement. • Content Pages – This module enables the administrator to add, edit and delete website pages • Contact Management – This module is for contact information management. • Other Module – Will be developed based on the requirement.Website Development Proposal Page 14
  • 15. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comDevelopment ProcessThe website development process will have three stages which are as follow:Interface Designing Phase – Based on the website planning the web designer will design the home page, inner pages, website users page (For Investors & Borrowers), Tools Section (such as Advance Search for INVESTORS, Loan Calculator ),User Registration Page, Blog Customization, Contact Us Pages etc. Also there will be interface designing for the Website Content Management System (CMS).This is the Admin Control Panel Application for controlling the entire website and its functionalities from the backend. • Programming Phase – Once the interface designing for the website and the CMS is completed, the next stage is the programming. In order to bring dynamic functionality to your website programmers do both database designing and functional module programming. Here are a few examples we can put to work for you: * Interactive Membership & Contact Management Tools * Online Registration Forms * Surveys & Data Collection * Payment Gateway Configuration * Customer Relations Exchange * Website Content Management • Testing Phase – This is the final stage of the development process where testing of each function module is done in the Live Server ( When Site Is Hosted or LIVE )Website Development Proposal Page 15
  • 16. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comTime Duration & Fee SummaryPlease be aware that projects are subject to change based on the actual development, planning,and requirements of the service provided. While we will certainly make every effort to do so, wemake no guarantees that we will meet every budget or timeline that we propose. If a situationarises where additional time is required or the proposed budget is exceeded by more than 10%,we will present you with a new estimate prior to Commencement of additional work. • Ten Weeks to Twelve WeeksResources Hourly Rate Man Hours/Month Time DurationSWS TeamWeb ConsultantWeb Designer 25 USD/hr 180 hrs 3 MonthsWeb ProgrammerContent Writer $25 $4500 $ 13,500TotalWebsite Development Proposal Page 16
  • 17. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comFee ScheduleFees to SWS are due and payable on the following schedule: 1. 25% of the development cost upon signing this contract. 2. The second payment schedule - 25% of the development cost on the completion of the Website Interface Designing, website content writing & Website Content Management System (CMS) Interface Designing. 3. And finally the remaining 50% of the development cost on the successful installation and functioning of the website in the live web server.Next StepTo proceed with this project, the client is required to take the following steps: 1. Accept the proposal as is or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply. 2. Finalize and sign contract. 3. Submit initial payment of 25% of web development costOnce these steps have been completed we will begin preliminary project activities.Website Development Proposal Page 17
  • 18. Samaresh Web Solutions Building Web Infrastructures! Tel: (+91) 801-820-2486 , 0671-249-5350 www.thesws.co Email: info@thesws.co Skype :thesws.co , Gtalk: thesws.co@gmail.com Yahoo Messenger: thesws@ymail.comTerms & Conditions 1. Payments of each Fee schedule will be received via PayPal.com .It enable you to pay either through your credit card or paypal account. 2. Any transaction fee involved in sending money to the contractor paypal account would be borne by the client. 3. Normal Office hours (Flexible timing to be determined as per client needs under mutual consent). 4. 5 days a week (Work during weekends/holidays* will attract additional charges under mutual consent) 5. Any leaves (Exclusive of Saturday, and other company holidays**) will be covered by working extra hours during the month or successive months without any additional cost. 6. Once project fee is paid in full to Samaresh Web Solutions any elements of text, Graphics, photos, contents, trademarks, or other artwork furnished to Neil Coombs & Co Ltd for inclusion in their website are owned by Neil Coombs & Co Ltd. 7. Samaresh Web Solutions assumes Neil Coombs & Co Ltd has permission from the rightful owner to use any images or design elements that are provided by Neil Coombs & Co Ltd for inclusion in the website, and will hold harmless, protect, and defend Samaresh Web Solutions from any claim or suit arising from the use of such elements. 8. Samaresh Web Solutions retains the right to display graphics and other Web content elements as examples of their work in their portfolio and as content features in other projects. Samaresh Web Solutions also retains the right to place a text link on the bottom of every page. 9. This agreement becomes effective only when signed by Neil Coombs and Samaresh Bisoi of THESWS.co 10. The agreement contained in this contract constitutes the sole agreement between Neil Coombs referred as client and the Samaresh Bisoi of Samaresh Web Solutions regarding all items included in this agreement.Website Development Proposal Page 18