Proposal Investment Sector Website Development

Website Development Proposal

(Investment Sector)

Samaresh Web Solutions

Building Web Infrastructures!
Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co

Email: info@thesws.co
Skype :thesws.co , Gtalk: thesws.co@gmail.com
Yahoo Messenger: thesws@ymail.com

Overview

1. Introduction

2. Web Business Models (Investment Sector)

3. Search Market Research ( UK )

4. Website Content Strategy

5. Proposed Website Features

6. Development Process

7. Time Duration & Fee Summary

8. Fee Schedule

9. Next Step

10. Terms & Conditions

Website Development Proposal Page 2

Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Introductions
NEIL COOMBS & CO LTD is a limited company that provides the following services

1. Global Investment Services
2. Media & Fashion
3. Business Consultancy & Services
4. Global Partnership

The company is now planning to develop a website for their Global Investment Service in order
to attract worldwide customers (Entrepreneurs, Businesses, and Individuals) who need
funding.

Therefore a web business model for their Global Investment Service has to be developed in the
form of a website with an objective to accomplish the following four things:

 Traffic
 Ranking
 User Experience
 Conversion

Traffic: Getting potential visitors to the website which requires identify your target market in
the web.
Ranking: Ranking in the Search Engine Result Pages (SERP) for the targeted potential
keywords which has high search volume. The website should be SEO friendly.
User Experience: The website should be appealing and user friendly. So that you can retain
your visitors
Conversion: It about converting a potential visitor into a customer. A conversion Rate strategy
in to be implement while developing the web business model (The Website).


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Web Business Models
As NEIL COOMBS & CO LTD is also looking for global partnership program we would like to
provide the company with Two Web Business Models for their Global Investment Services.

Web Model – 1
The first web model is based on Global Partnership & Investment.
Here we have three entities
1. Borrowers
2. Investors ( Global Partnership Program )
3. Neil Coombs & Co. Ltd As a Middle man ( charging fees to borrowers and investors)

Here’s how it works:

• Borrowers choose a loan amount, purpose and post a loan listing.
• Investors review loan listings and invest in listings that meet their criteria.
• Once the process is complete, borrowers make fixed monthly payments and investors
receive a portion of those payments directly to their Neil Coombs & Co. Ltd account.

Web Model – 2
The second web model is totally based on Neil Coombs & Co Ltd Global Investment Services
Here we have two entities
1. Borrowers
2. Investor (Neil Coombs & Co. Ltd )

Here’s how it works:

• Borrowers choose a loan amount, purpose and request for a loan.
• Neil Coombs & Co. Ltd review loan request and invest in listings that meet their
criteria.
• Once the process is complete, borrowers make fixed monthly payments and Neil
Coombs & Co. Ltd receive a portion of those payments directly to their account.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Search Market Research
The main objective of doing the search market research is to identify the domain specific
potential keywords which have high search volume .And optimizing the website structure by
developing keywords specific website navigational model & mapping keyword clusters to pages.

For the investment sector there are two generic keywords i.e. LOANS & INVESTMENTS which
can be considered for identifying the type of loans and investments large number of people
globally and locally are looking for each month.

Keyword Terminology

1. Keywords: one word or single word
2. Phrases: One or more keywords
3. Search Terms: Actual word that searcher types
4. Right Search Terms = Effective combination of keywords into phrases

Keyword Development Strategy Process

Objective: Identifying the right search terms (actual word that searchers type)

Phase 1 - Brainstorming Keywords
Phase 2 - Discovering Core Terms
Phase 3 - Expanding Keyword Clusters
Phase 4 - Mapping Clusters to pages


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Google Search Monthly Statistic for the term “LOANS”

Keywords Competitio Global Local
n Monthly Monthly
Search Search (UK)

Payday Loans 0.98 301000 165000

Student loans 0.52 246000 49500

Debt consolidation 0.96 90500 9900

Loan 0.98 110000 22200

Loans for bad credit 0.99 40500 22200

Bad credit loans 0.97 74000 22200

Car loans 0.96 60500 14800

Home loans 0.95 40500 1600

Small business loans 0.98 40500 2900

Debt consolidation
loans 0.98 40500 6600

Cash loans 0.94 40500 12100

Instant loans 0.99 12100 8100

Business loan 0.93 14800 2900


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Google Search Monthly Statistic for the term “INVESTMENT”

Keywords Competition Global Local Monthly
Monthly Search (UK)
Search

Investments 0.31 6120000 673000

fisher investments 0.28 74000 1600

business opportunities 0.99 33100 4400

investment banking 0.84 49500 8100

property investment 0.92 9900 2900

For more keywords you can refer to both the excel files which we have send you i.e. loans.xls
& investment.xls


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Website Content Strategy
As we have proposed two web models for Neil Coombs & Co Ltd global investment service. So
we would also like to provide the company with Website content Strategy for both the web
business models

Website Content: Web Model -1

In the first model we are creating a market place for both INVESTORS & BORROWERS.

So our target visitors of the website are people who want to invest money and people who want
to borrow money.

The following are the web content segments which are to be considered while developing the
website

A. Borrower Could Use a Loan
When borrowers take out a loan through Neil Coombs & Co Ltd, they’re free to use the
cash for such things as:

• Debt Consolidation - Free yourself from credit card debt
• Home Improvement - Remodel your kitchen or bathroom
• Business - Grow or start your small business
• Auto & Vehicle - Get a new or used car, truck or motorcycle
• Baby & Adoption - Pay for new baby expenses
• Engagement Ring Financing - A personal loan to finance engagement expenses
• Wedding Loans - Get money for your wedding or honeymoon
• Friends & Family - Help out friends or family in need
• Short Term Loans - With no prepayment penalties
• Green Loans - Financing for environmentally friendly projects
• Military - PCS or family moving expenses


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


B. Three Ways - Investors Can Invest
1. Quick Invest

Quick Invest is the fastest way to find loans that meet your criteria so you can invest
your money all at once—without having to sort through hundreds of loans—while still
giving you the control to review individual loans.

2. Individual Loans

Investors can browse through the loan listings and review the individual loans

3. Trade Notes

Investors can add value to their Neil Coombs & Co Ltd account by buying or selling
existing Notes on the Trading Platform operated by Folio Investing. They can increase
or liquidate your investments at any time.

• Short Term Investment

• Investment Opportunities

• Investment Strategies

• High Yield Investment

• Beginner Investing

• Return on Investment

• Invest in America

• Transparency

• Alternative Investments

• Private Lending

• Social Lending

• Saving for Retirement

• Bonds

• Stock Market ,CDs , Money Market Accounts


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


C. How It Works

The content segment should also explain both the investors and borrowers how the
system works and what action they need to take.

Also it should detail the fee structure of Neil Coombs & Co Ltd.

• Borrowers Tutorial
• Fees
D. About The Company

The About content segment should cover the company overview which should include
the following:

• Management

• Media Room ( News, Press Release, market Surveys, Television & Radio)

• Job

• Contact

• Blog

• Partners


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Website Content: Web Model -2

In the second model we have Neil Coombs & Co Ltd as the only INVESTOR

So our target visitors of the website are people who want to borrow money.

The following are the web content segments which are to be considered while developing the
website for the web model-2

A. Borrower Could Use a Loan
When borrowers take out a loan through Neil Coombs & Co Ltd, they’re free to use the
cash for such things as:

• Debt Consolidation - Free yourself from credit card debt
• Home Improvement - Remodel your kitchen or bathroom
• Business - Grow or start your small business
• Auto & Vehicle - Get a new or used car, truck or motorcycle
• Baby & Adoption - Pay for new baby expenses
• Engagement Ring Financing - A personal loan to finance engagement expenses
• Wedding Loans - Get money for your wedding or honeymoon
• Friends & Family - Help out friends or family in need
• Short Term Loans - With no prepayment penalties
• Green Loans - Financing for environmentally friendly projects
• Military - PCS or family moving expenses

B. How It Works

The content segment should also explain both the investors and borrowers how the
system works and what action they need to take.

Also it should detail the fee structure of Neil Coombs & Co Ltd.

• Borrowers Tutorial
• Fees


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


C. About The Company

The About content segment should cover the company overview which should include
the following:

• Management

• Media Room ( News, Press Release, market Surveys, Television & Radio)

• Job

• Contact

• Blog

• Partners


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Proposed Website Features
For both the web models of Investment Sector – the website which is to be developed should
serve as a Sales tool and an online application
Apart from that a Web CMS (Content Management System) is to be developed and integrated at
the backend for controlling entire functionalities of the website.

Website as a Sales Tool
Your website will actually promote the products and services you sell.
Therefore we need to develop a marketing website which should have the following features
• Website Architecture - Search Engine Friendly
• Content & Messaging—letting visitors know what you want them to do, and providing
them with a compelling reason to do so (i.e. "call to action")
• User Psychology—understanding what it is that will appeal to your target visitors
• Design & Layout—presenting the action triggers (e.g., signup form) in a user-friendly
manner that makes it easy for visitors to take the desired action
• User Experience—making it easy for visitors to navigate your site and find what it is
they're looking for, and guiding them toward action triggers while building a general
sense of comfort and credibility

Website as an Online Application (For Web Business Model -1)
As this website is going to serve as a marketplace or a platform for connecting people who want
to invest money with people who want to borrow.
We need to convert the website into an online application where our registered users i.e.
Investors and Borrowers can perform the following tasks:
• Loan Listings - Borrowers can create their loans
• Investing criteria- Lenders can set basic or detailed investing criteria.
• Browse Listing - Once borrower’s loan listing is live on the website, lenders will be able
to view your listing and invest in it.
• Loan Calculator – Borrower can enter a loan amount and interest rate, and see a
breakdown of the actual total cost, monthly payments, and any fees for that loan.
• Welcome Page – Both for registered users (Borrower and Investor) can login into their
account with their user id and password for tracking their investments, received
payments, monthly payment made, interests and other functionalities etc.
• Email Notification – On the successful completion of each transaction (investment


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


made, payment received, payment made, payment request reminder etc) an email
notification is to send to both the parties.
• Payment Gateway Configuration – The Lenders can make payment by logging into
their Neil Coombs & Co. Ltd website account with their user id and password. Similarly
the borrowers can make their monthly payment to through their account.

Website Content Management System (CMS)
A CMS system is to be developed for tracking and updating information regarding our registered
users i.e. both INVESTORS & BORROWERS and for controlling the website from the back end.

The following functional modules are to be integrated in our CMS:

• Membership Management – Whenever someone registers as a Lender or a Borrower,
his or account with us will be approved by the Administrator through the CMS after the
successful verification process. And then his investing criteria or loan listing will publish
on the website
• Updating Loan Calculator Inputs- This module will also be controlled by the
administrator of CMS for updating Interests rates, breakdown of the actual total cost,
any fees for that loan etc.
• CRM (Customer Relationship Management) – This module is for keeping the track
Borrowers who have received the Loan and Investors who have made investments. Also
through this module in the CMS the administrator can keep the track of monthly
payment made by the borrower. More information management can be done based on
the requirement.
• Content Pages – This module enables the administrator to add, edit and delete website
pages
• Contact Management – This module is for contact information management.
• Other Module – Will be developed based on the requirement.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Development Process
The website development process will have three stages which are as follow:

Interface Designing Phase –

Based on the website planning the web designer will design the home page, inner pages,
website users page (For Investors & Borrowers), Tools Section (such as Advance Search
for INVESTORS, Loan Calculator ),User Registration Page, Blog Customization, Contact
Us Pages etc.

Also there will be interface designing for the Website Content Management System
(CMS).This is the Admin Control Panel Application for controlling the entire website
and its functionalities from the backend.

• Programming Phase –

Once the interface designing for the website and the CMS is completed, the next stage is
the programming.

In order to bring dynamic functionality to your website programmers do both database
designing and functional module programming.

Here are a few examples we can put to work for you:

* Interactive Membership & Contact Management Tools

* Online Registration Forms

* Surveys & Data Collection

* Payment Gateway Configuration

* Customer Relations Exchange

* Website Content Management

• Testing Phase – This is the final stage of the development process where testing of
each function module is done in the Live Server ( When Site Is Hosted or LIVE )


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Time Duration & Fee Summary
Please be aware that projects are subject to change based on the actual development, planning,
and requirements of the service provided. While we will certainly make every effort to do so, we
make no guarantees that we will meet every budget or timeline that we propose. If a situation
arises where additional time is required or the proposed budget is exceeded by more than 10%,
we will present you with a new estimate prior to Commencement of additional work.

• Ten Weeks to Twelve Weeks

Resources Hourly Rate Man Hours/Month Time Duration

SWS Team

Web Consultant
Web Designer 25 USD/hr 180 hrs 3 Months
Web Programmer
Content Writer

$25 $4500 $ 13,500
Total


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Fee Schedule
Fees to SWS are due and payable on the following schedule:

1. 25% of the development cost upon signing this contract.

2. The second payment schedule - 25% of the development cost on the completion of the
Website Interface Designing, website content writing & Website Content Management
System (CMS) Interface Designing.

3. And finally the remaining 50% of the development cost on the successful installation and
functioning of the website in the live web server.

Next Step
To proceed with this project, the client is required to take the following steps:

1. Accept the proposal as is or discuss desired changes. Please note that changes to the
scope of the project can be made at any time, but additional charges may apply.

2. Finalize and sign contract.

3. Submit initial payment of 25% of web development cost

Once these steps have been completed we will begin preliminary project activities.


Tel: (+91) 801-820-2486 , 0671-249-5350
www.thesws.co


Terms & Conditions
1. Payments of each Fee schedule will be received via PayPal.com .It enable you to pay
either through your credit card or paypal account.

2. Any transaction fee involved in sending money to the contractor paypal account would
be borne by the client.

3. Normal Office hours (Flexible timing to be determined as per client needs under mutual
consent).

4. 5 days a week (Work during weekends/holidays* will attract additional charges under
mutual consent)

5. Any leaves (Exclusive of Saturday, and other company holidays**) will be covered by
working extra hours during the month or successive months without any additional cost.

6. Once project fee is paid in full to Samaresh Web Solutions any elements of text,
Graphics, photos, contents, trademarks, or other artwork furnished to Neil Coombs &
Co Ltd for inclusion in their website are owned by Neil Coombs & Co Ltd.

7. Samaresh Web Solutions assumes Neil Coombs & Co Ltd has permission from the
rightful owner to use any images or design elements that are provided by Neil Coombs &
Co Ltd for inclusion in the website, and will hold harmless, protect, and defend Samaresh
Web Solutions from any claim or suit arising from the use of such elements.

8. Samaresh Web Solutions retains the right to display graphics and other Web content
elements as examples of their work in their portfolio and as content features in other
projects. Samaresh Web Solutions also retains the right to place a text link on the
bottom of every page.

9. This agreement becomes effective only when signed by Neil Coombs and Samaresh
Bisoi of THESWS.co

10. The agreement contained in this contract constitutes the sole agreement between Neil
Coombs referred as client and the Samaresh Bisoi of Samaresh Web Solutions
regarding all items included in this agreement.


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