74 daysroadtrip proposal

A DRIVE TO ALL STATES IN NIGERIA
t o u r . f l a g t o u r n g . c o m
7Daysroadtrip
sponsorship proposal
Official Sponsor

Sponsorship Request
We have provided this detailed document explicitly for your view. We are soliciting for your sponsorship in other for us
to record greater success of the event. The details of the proposal to you is to enable you consider sponsoring the project
and to view possible successes you can achieve together with us.
We are ready to make available the following benets if your organization will be sponsoring the event.
Mission
To elicit capacity building among youths
It aims to enliven patriotic attitudes of youths (esp. students and young families)
Establish appropriate national framework for educating, orientating and indoctrinating Nigerians towards
developing socially desirable attitudes, values and culture which will project individual national pride and reposition
national image for Nigeria;
Develop among Nigerians of all ages and sex, social and cultural values and awareness which will inculcate the spirit of
patriotism, nationalism, self-discipline and self-reliance;
Awaken the consciousness of Nigerians to their civic responsibilities to the promotion of national unity, citizen's commitment to
their human rights to build a free, just and progressive society;
1

National Impact
Ÿ Contribute positively to the image of every brand
Ÿ Engender positive perception of the Country
Ÿ Promote sponsorship of patriotism projects
Ÿ Re-orientate citizens of importance of patriotism
Ÿ Creating a great attention on world news
Ÿ Promoting the Use of “Made in Nigeria” brand identity
OBJECTIVES(Cont)
Business Objectives
Ÿ Generate substantial awareness possible to make an
associated brand (sponsor/partners) recognized -
Positioning
Ÿ Boosting sales performance of supporting brands
Ÿ Creating a platform for all Brands prot making through Joint
Corporate Social Responsibility
Ÿ Promote sponsorship of patriotism projects
Ÿ Protable and CSR project for Nigeria's development
2

about the roadtrip
This is an event that is organized by the FlagtourTEAM to cause a buzz in the
world as a man will be driving to all states in Nigeria with the aim of taking a
single ag across all states in Nigeria by road.
74daysROADTRIP is one of the many projects of Flagtour, this time around, it
will be the biggest and most watched. All events will be posted to the youtube
channel for viewing. The location of the driver will be made traceable through
the tour website www.tour.agtourng.com
The project intends to showcase the acceptance of Nigerians of their National
Flag, supports and condemnation. The campaign which focuses more on
social media as one of the most powerful means to manage information in
this century, will be loading variety of contents about the tour as it happens
on the social sites such as the ofcial website, youtube, online TV, Online
Radio, Facebook, Twitter and blogsites around the globe.
The campaign promises to produce 5,000 short clips of videos of 2-5 minutes.
The activities of the video is generated towards educating, informing and
exposing real live events of richness of Nigerian culture and more.
The events will be made available to partner bloggers, and news media
houses as it happens. This is the rst time an event like this will happen. It is
news feed for the media. and we have made it free for media to publicize.
At the end of the tour, an achievement of having a single ag travel all the
states in Nigeria would have been accomplished, and having something more
precious for history, for generations to come.
3

Tour features
All equipments/features marked ‘SPONSORED’ are available for the tour are readily available.
Camcorders
2 portable HD cameras are also made available for the tour to
capture events from different locations. These cameras are for
interviews, event recordings, car performance, special features,
visits etc.
A crew member with 6 years video editing and photography will
be available for all recordings for the entire tour
Hidden Car Cameras
2 HD night vision cameras with HD functions will be installed on
the car. The cameras will be aimed at capturing events happening
outside (external view) the axis which the spy camera can not
cover around the car.
Magical Moments Spy Glasses
Capturing events as it happens with the latest technology of
hidden cameras will make the event an unbelievable and
promises wide acceptance and views from Nigerians all over the
globe. The driver will be wearing a spy glasses, which is for
capturing events in high denition.
4

Tour features
Car Tracker
A military GPS Tracker is made available for tracking the Flag
movement and the tour as well. The tracker will function as a positioning
system as well as a reporting system transmitting positions of the tour for
viewers. The positioning system is also made available on the ofcial
website of the tour. www.tour.agtourng.com
Editing Platform (17tvstation)
To enable quick dissemination of processed video and images, an
experienced team member will be available for the tour. Capturing
and editing video contents of the events as it happens and
sending it to reporters and bloggers as well as channels on social
media. Tagging and sharing will make the events very effective.
Military Walkie Talkies
To enable quality capturing, the crew will be wired with 16
channels PTT rechargeable military 2-way Walkies with
transparent spring earphones for clean communications. The
walkies willalso be useful during interviews, communication where
there is no GSM signals, safety precautions, and more.
5

Tour features
Auto Branding
The touring car will be branded with the sporty and national
colours depicting patriotism and also, capturing a thankful
strategy for our sponsors, partners and event name.
Touring Flag
The special ag going on tour will be carried in a carrier bag
special designed for the Flag. A scroll will also follow the ag,
recording signatures of people who love the idea of stirring
patriotism in Nigeria.
Visits (Fueling)
The tour visits will be aimed at locations that will give media
attention such as tourist attraction, government ofces, corporate
ofces, media houses, schools, etc. A duplicate Flag called
‘landing Flag’ will be given out free at every location the touring
Flag is received.
7Daysroadtrip
6

Tour features
Web Tracking
Ofcial Website for 74 days roadtrip was built and programmed
for registration, social feeds, tracking of ag, donation and also to
promote sponsors and Flagtour events.
Auto Tyres
For smooth movement, 6 ‘Brand New’ tyres is made available for
the auto for the trip. The trip will feature lots of climbing and
display of auto strength and speed. Tyres are very good way to
display stability of auto vehicles while traveling long journey.
Landing Flag
Each State where visited with Flagtour Drive ag, a Flag will be
installed on a Flagpole. The ag will be left with a custodian of
Flagtour. The name of the ag to be kept in all States in Nigeria
are called landing ags. The Flags are Sponsored by National
Orientation Agency.
7

Tour features
Media Coverage
The events will be published in 3 major news papers. Guardian,
The Nation and Punch Newspapers. Over 50 blogs will be
publishing releases of the tour, and the website will also be
updated timely to reect past events and next event locations.
Social Media Management
The entire tour will be published 3 popular social media platforms,
which are facebook, twitter and instagram.
Bikers
The tour will be joined by a league of Bikers who love to have
adventurous fun traveling with the ag on a Roadtrip.
Arrangements are presently underway to attract more. A good
number of bikers have already shown interest.
7Daysroadtrip
8

Tour features
Drive
The name of the car to be used as lead car is called Drive. One of
the main features of this tour is the car. It's the power of the
Roadtrip while its many features will be shown in videos of the
incredible maneuvers that aids the success of the entire
RoadTrip.
Coordination/Agency Support
The event’s coordination will be in conjunction with National
Orientation Agency. We have had previous records of quality
working relationship with all arms of National Orientation Agency.
In terms of support and operation, NOA has always given support
in all.
Accomodation
Accommodation in all states is an essential necessity for the
tourists. Not luxury, but comfortable and affordable
resort/accomodations is required for safety, rest and planning.
9

Other features
T-Shirts for promotion of events
alongside with Flags for roadside
events and parties. The T-Shirts will
have names and logos of sponsors
of the events.
Press Conference: to unveil the
nal plans and unveil the
commencement of the
#74daysRoadTrip, a press
conference will be organized in that
respect.
5000 short videos of all the events. 70% of the
short videos will be made basically to promote
sponsors and the incredible/headline features
made with the sponsored equipments, features.
Driver’s jacket reects the
names of very important
sponsors, carrying their
logos infront, arm and back.
Still available for sponsorship
5000videos
10

Sponsorship Categories
Ofcial Wheels Sponsor
Ofcial Clothier
Platinum Sponsor
Gold Sponsor
Silver
Supporter
Name:
Flagtour: 74DaysRoadTrip
Date:
20th October 2015 - 02 January, 2016
Location:
All States in Nigeria (2 Days/State)
Attendance:
Atleast 50-200 people per State
Starting with atleast 5 Cars. (other cars will join during the tour)
Beneficiary:
All Nigerians
Youths
11

Sponsorship
Only One Presenting sponsorship to be sold
Category Exclusivity for Event
GRAND TOUR SPONSOR N5,000,000+
Advertising Public Relations
Name mention on all live recorded TV advertisement
Logo on all recorded TV advertisement
Name mention on all recorded radio advertisement
Logo on all print media advertisement
Presented by logo on all printed collateral including:
200 web banners
2,000 Short Videos (showing beauty of product/services)
Logo on event website and media/partner website such as tour.agtourng.com etc.
Presented by mention and logo on Social media networking (Facebook Twitter)
Presented by status in all press releases, event publicity, etc.
On-site Signage and Recognition
Name and logo on event banner provided at entrance and stages
Opportunity to provide and display own banners
Logo inclusion on:
Branded driver’s jacket
Event T-Shirts
200+ volunteer T-shirts
VIP tent banners
On-stage recognition by Emcees throughout event
4 Rollup Banner set up at event venues.
Additional Opportunities
Advertising other products in the short videos
Create Voice over for product promotion through videos
Co-branding promotional opportunity at your business
Inclusion in on-site media coverage
over
Events40
12

Sponsorship
GOLD SPONSOR N1,000,000+
Presented by logo on all printed collateral including: web banners
100 Short Videos (showing beauty of product/services)
Logo inclusion on:
Event T-Shirts
VIP tent banners
13

Sponsorship
Only One Drink sponsorship to be sold
Category Exclusivity for Event
Ofcial Drink/Food Category
Presented by logo on all printed collateral including:
online publicity web banners
2,000 Short Videos (showing beauty of product/services)
Logo inclusion on:
Event T-Shirts
Car
N200,000+
14

Sponsorship
Silver Sponsor
Logo on event website and co-sponsor website including tour.agtourng.com
Logo or mention on Social media networking (Facebook Twitter)
Mention in all press releases, event publicity, etc.
Logo appears on driver’s jacket
30 volunteer T-shirts
N100,000+
15

Sponsorship
Supporter
Logo on event website and co-sponsor website including tour.agtourng.com
Logo or mention on Social media networking (Facebook Twitter)
N5,000+
16

endorsements
17
Please ﬁnd attached.

Exposures
How we intend to promote the event
Platform Brand type Duration
News Paper The Guardian, Punch, The Nation Once a week on each.
Blog Nothing less than 50 blogs have been signed on Every 2 days.
Each publication per state
Social Media Constant publication on facebook, twitter and instagram
(posts are powered by autopilot social media
management (www.sautopilot.com)
Facebook post boost for 2 month.
Daily.
120 - 150 posts per day
Email Marketing Broadcasting to over 1millon database Once a week
Video broadcasting Video Channels of partners
Youtube Channel (Flagtourng)
Online video streaming
2-4 months
Posters/Flyers Spreading yers in every State
Flyers will get to the next state 3-4 days before the tour
TV and Radio DSTV Channel 151
(Other Partnerships discussion in progress)
After the tour, All Episodes will be
televised.
19

Event Scenario
Event Venue Time
Drive into the State capital Received by the State Director, National Orientation Agency Arrival
(Day)
Visits *Pay visit to the Governor
*Pay visit to the Commissioner for Information and Youths
*Conduct State Visit/tourism sites/church/mosque/institutions
*Pay visit to schools, offering them infrastructure development
funds and national orientation/lecture
* Scroll signing, pictures and interview with students
Fun Games
Photographs
Party/Clubing
Green Carpet - Pictures and interviews
Signing of scroll
2 - 6hrs
(Night)
Rest/Refresh Lodge in hotel/hostel
Eat, Sleep and Editing of video contents for social media
Press releases and video posting to partners
Social media posting
2 - 3hrs
20

Past Events Launching of 74daysRoadTrip
21

Past Events Press Conference, Lagos
22

Past Events SoloFlagtour UK, US and SA
24

Contact Us:
Suite 32, Damin Plaza, Ring Road, Ibadan,
Oyo State
www.agtourng.com
Tour Website:
tour.agtourng.com
Phone:
08037824546, 08164641049
info.agtourng.comEmail:

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