Benefits of Social Media for Marketing & Communications

•

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University of Salford

Technology

Benefits of using
Social Media for
Marketing &
Communications

Gordon Fletcher
Salford Business School

thefuturebuzz.com/pics/power%20users/part2/social%20media%20starfish.jpg

Some Lessons
• Wetpaint
• Facebook ads
• Facebook fan pages
• Ning
• Wikipedia
• Flickr
• YouTube
• Twitter
• Creativity and competitions www.julienbagein.com/wp-content/uploads/images/social-media.jpg

Some Principles
• Support
who is really on board?

• Participation
web2.0 is read/write web – who is writing?

• Audience
who is reading?

• Content
is all important– visual culture? authoritative?

• Know the Meme
• No Boundaries
should this really be separate?

• Lead, Imitate, Adapt or Learn?
• Context
is this really appropriate?
creativefusionmedia.files.wordpress.com/2008/12/social-media-agency-consultant2.jpg

Moving Forward
• Eccl.es
(authenticated url and text shortener)

• Irl.am
(QR based locational service)

• UCAS mash-up
• School Developed Sim
(teaching, exec, fb, mobile)

• Closer Integration
(e.g. Acoustics public engagement)

• Create Tangibility
(MIT/Open Source Sentiment)

• Becoming Viral
(becoming the ‘cool’ secret everyone knows)

Benefits?
• Internal Improvement
(leading by example)

• Knowledge Management
(we are our own audience)

• Knowledge Management
(we know who, when and where)

• Offers a design sentiment
• Speak to our potential students
(in their own language/medium)

• Interact with potential students

http://www.isteconnects.org/otherpics/socialmedia1.jpg

Barriers?
• Internal Resistance
(low levels of personal knowledge, time, motivation)

• Information Overload
(too many competing choices to make a decision)

• Content Disarray
(information systems delivery, response mechanisms)

• Marketing Focus
(treating social media as a special case)

• Engaging Creativity

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Benefits of Social Media for Marketing & Communications

1. Benefits of using Social Media for Marketing & Communications Gordon Fletcher Salford Business School thefuturebuzz.com/pics/power%20users/part2/social%20media%20starfish.jpg

2. Some Lessons • Wetpaint • Facebook ads • Facebook fan pages • Ning • Wikipedia • Flickr • YouTube • Twitter • Creativity and competitions www.julienbagein.com/wp-content/uploads/images/social-media.jpg

3. Some Principles • Support who is really on board? • Participation web2.0 is read/write web – who is writing? • Audience who is reading? • Content is all important– visual culture? authoritative? • Know the Meme • No Boundaries should this really be separate? • Lead, Imitate, Adapt or Learn? • Context is this really appropriate? creativefusionmedia.files.wordpress.com/2008/12/social-media-agency-consultant2.jpg

4. Moving Forward • Eccl.es (authenticated url and text shortener) • Irl.am (QR based locational service) • UCAS mash-up • School Developed Sim (teaching, exec, fb, mobile) • Closer Integration (e.g. Acoustics public engagement) • Create Tangibility (MIT/Open Source Sentiment) • Becoming Viral (becoming the ‘cool’ secret everyone knows)

5. Benefits? • Internal Improvement (leading by example) • Knowledge Management (we are our own audience) • Knowledge Management (we know who, when and where) • Offers a design sentiment • Speak to our potential students (in their own language/medium) • Interact with potential students http://www.isteconnects.org/otherpics/socialmedia1.jpg

6. Barriers? • Internal Resistance (low levels of personal knowledge, time, motivation) • Information Overload (too many competing choices to make a decision) • Content Disarray (information systems delivery, response mechanisms) • Marketing Focus (treating social media as a special case) • Engaging Creativity

Benefits of Social Media for Marketing & Communications

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