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The startup sales Cycle 
2 
Customer 
Discovery 
Customer 
Validation 
Customer 
Creation 
Company 
Building 
Incubate 
Accelerate 
Stabilize 
3-6mo 8-14mo 8-14mo
HOW TO AVOID 
• Focus on less segments & 
verticals, optimize them 
then replicate 
• Focus on customers with 
most urgent, pervasive 
and costly need 
4
HOW TO AVOID 
• Recognize these are 
two different jobs 
• Blueprints first, 
build second 
6
HOW TO AVOID 
• Recognize difference 
between traction and scale 
• Get sales people profitable 
before hiring more 
• Total visibility into 
all stages of the 
sales process 
8
HOW TO AVOID 
• Start charging early 
• Focus on getting to breakeven 
• Cut frivolous spending 
10
HOW TO AVOID 
• Segment job roles 
• Delegate or outsource 
low leverage tasks 
• Remove client success 
from responsibilities 
12
HOW TO AVOID 
14 
• Remove ego from 
decision making 
• “What do the 
numbers say?” 
• Let data drive 
decisions
HOW TO AVOID 
• What gets measured 
gets managed 
• Trending in reporting 
• Identify and manage 
lead measures 
16
Sales Hacker Conference San Francisco - Gabe Luna-Ostaseski - 7 Daily Startup Sales Sins

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Sales Hacker Conference San Francisco - Gabe Luna-Ostaseski - 7 Daily Startup Sales Sins

  • 1.
  • 2. The startup sales Cycle 2 Customer Discovery Customer Validation Customer Creation Company Building Incubate Accelerate Stabilize 3-6mo 8-14mo 8-14mo
  • 3.
  • 4. HOW TO AVOID • Focus on less segments & verticals, optimize them then replicate • Focus on customers with most urgent, pervasive and costly need 4
  • 5.
  • 6. HOW TO AVOID • Recognize these are two different jobs • Blueprints first, build second 6
  • 7.
  • 8. HOW TO AVOID • Recognize difference between traction and scale • Get sales people profitable before hiring more • Total visibility into all stages of the sales process 8
  • 9.
  • 10. HOW TO AVOID • Start charging early • Focus on getting to breakeven • Cut frivolous spending 10
  • 11.
  • 12. HOW TO AVOID • Segment job roles • Delegate or outsource low leverage tasks • Remove client success from responsibilities 12
  • 13.
  • 14. HOW TO AVOID 14 • Remove ego from decision making • “What do the numbers say?” • Let data drive decisions
  • 15.
  • 16. HOW TO AVOID • What gets measured gets managed • Trending in reporting • Identify and manage lead measures 16