7 Daily Startup Sales Sins by Gabe Luna-Ostaseski
Sales Hacker Conference San Francisco - November 6, 2014
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Sales Hacker Conference San Francisco - Gabe Luna-Ostaseski - 7 Daily Startup Sales Sins
1.
2. The startup sales Cycle
2
Customer
Discovery
Customer
Validation
Customer
Creation
Company
Building
Incubate
Accelerate
Stabilize
3-6mo 8-14mo 8-14mo
3.
4. HOW TO AVOID
• Focus on less segments &
verticals, optimize them
then replicate
• Focus on customers with
most urgent, pervasive
and costly need
4
5.
6. HOW TO AVOID
• Recognize these are
two different jobs
• Blueprints first,
build second
6
7.
8. HOW TO AVOID
• Recognize difference
between traction and scale
• Get sales people profitable
before hiring more
• Total visibility into
all stages of the
sales process
8
9.
10. HOW TO AVOID
• Start charging early
• Focus on getting to breakeven
• Cut frivolous spending
10
11.
12. HOW TO AVOID
• Segment job roles
• Delegate or outsource
low leverage tasks
• Remove client success
from responsibilities
12
13.
14. HOW TO AVOID
14
• Remove ego from
decision making
• “What do the
numbers say?”
• Let data drive
decisions
15.
16. HOW TO AVOID
• What gets measured
gets managed
• Trending in reporting
• Identify and manage
lead measures
16