What You'll Learn:
- What you should run through before every sales presentation you give.
- Whether or not your presentation passes the “airport test.”
- How to design a compelling presentation to close more deals.
5. Confidence
● Rehearse alone. But not too much
● Gut check from a friend
● Time yourself
● Less is more
● If you can’t tell the story without slides,
then you can’t tell the story
7. Presentations are not reports
● The presentation and the leave behind
should be different things
● Customize: if you’re saying the same thing
each time, you’re doing it wrong
9. Lab coat? Suit? T-shirt?
● Know your audience and present
accordingly
● Know yourself: are you capable of delivering
the necessary content? If the answer is no,
find someone who is
19. Point A Point B Point C
Audience Expectation
Example 1
Example 2
-Point A
-Point B
-Point C
Audience
Expectation
20. Dump the script
● Jump around
● Get them talking sooner
● Don’t freak out about making it through
your slides
● Ask to be interrupted
21. “We are the music makers and we are
the dreamers of dreams”
22. The audience wants you to be the
expert
● You tell the audience what’s important
● You never apologize
● You don’t think, you know
● You focus on what you want them
to focus on