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![Six
Apart
Reborn!
/ Nobuhiro Seki
nseki [at] sixapart.jp
http://www.sixapart.jp/pressroom/
Twitter: @nseki
Page
31](https://image.slidesharecdn.com/2011-110123233106-phpapp01/75/2011-31-2048.jpg)
Uploaded bySix Apart KK
シックス・アパート 2011年の事業戦略
Six Apart is reorganizing and rebranding after acquiring several other companies. It will consolidate its blogging and social media platforms under a new brand and refocus its strategy on content management systems and social media optimization. It aims to strengthen partnerships and better integrate its services across platforms to help users grow their online communities and content distribution.
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シックス・アパート 2011年の事業戦略
- 1. The platform thatenables everyone to create, distribute & deliver engaging messages 2011 1 24 Page 1
- 2.
- 3. • SAY 2010 9 22 h/p://www.sixapart.jp/news/2010/09/22-‐1930.html – 11 24 • 2 1 2011 1 21 h/p://www.sixapart.jp/news/2011/01/21-‐1700.html – Page 3
- 4. 2010/11/24 2011/2/1 Six Apart, VideoEgg, SAY Media, Inc. Infocom Corp. Ltd. Inc. Six Apart Six Apart Six Apart KK (Japan) KK (Japan) KK (Japan) Page 4
- 5. • SAY • • Page 5
- 6. Six Apart Vox LiveJournal Page 6
- 7. TypePad Pro TypePad TypePad ASP TypePad Vox LiveJournal Page 7
- 8. 2001 180 2400 Page 8
- 9. 2001 2011 50 Page 9
- 10. Six Apart Reborn! Page 10
- 11. Ben&Mena 3 2003 1 6 12 2004 2006 Movable Type 2010 11 2003/5/12 ITpro http://itpro.nikkeibp.co.jp/free/ITPro/OPINION/20030511/1/ Page 11
- 12. 4 3 4 ↓ DNA Page 12
- 13. Six Apart Reborn! Page 13
- 14. • – – – • – – CMS – Page 14
- 15. … • CMS – 1990 – 2000 SEO – 2010 SMO SEO: SMO: Page 15
- 16. SEO/SMO Your Community Your Content Page 16
- 17. CMS/ • 2000 SEO – SEO – PR • 2000 CMS SEO – SEO CMS/ – – Page 17
- 18. CMS/ • SMO – SMO Twi/er – • CMS SMO – zenback Twi/er Facebook mixi – Page 18
- 19. SEO SMO Blog A / Social Media A Page 19
- 20. Exchange SSP DSP TypePad zenback Movable Type CMS Movable Type ProNet MT TP TypePad zenback CMS & & zenback sazanami Supply-‐Side Demand-‐Side Page 20
- 21. sazanami SaaS Page 21
- 22. In Year 2011, Six Apart is Reborn! Page 22
- 23. 2011 • • • Page 23
- 24. Twi/er Page 24
- 25. 100 1.3 9300 2400 : comScore Page 25
- 26. • zenback – – • Movable Type/TypePad – • • • – Page 26
- 27. /API • comScore 9000 2010 5 1 9000 6500 Twi/er COO Dick Costolo : Federated Media Publishing Page 27
- 28. iPhone(iOS ) 3 1 Page 28
- 29. iOS Android 42 Page 29
- 30. • UI/UX – • • – Movable Type TypePad zenback – Page 30
- 31. Six Apart Reborn! / Nobuhiro Seki nseki [at] sixapart.jp http://www.sixapart.jp/pressroom/ Twitter: @nseki Page 31