Digital Resources to Improve your Marketing and your Life

1. Kendra Wright |
ONLINE RESOURCES
TO IMPROVE
YOUR MARKETING & YOUR LIFE

2. Share your card at the end.
I’ll send you the slides.
NO NEED FOR NOTES

4. Branson Tracks

6. PORTFOLIO
SAFFIRE PARTNERS WITH
HUNDREDS OF EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS

11. Beautiful, Unique Designs

12. Dest Drip

13. Beautiful, Unique Designs

15. ASSOCIATION PARTNERS

16. WE CALL IT THE SAFFIRE MULLET

18. BE RUDE
Feel free to follow Kendra_Wright

19. WATCH FOR THIS
KENDRA FAVE!

20. LET’S BE INTERACTIVE!

21. IN THIS SESSION
Be more social
Communicate more effectively
Get more done efficiently

22. SOCIAL BUTTERFLY
1

23. THE SOCIAL SEVEN

25. Facebook remains the goliath of social media, leading all social
networks with 81 percent reach of the total U.S. digital
population and nearly 230 billion minutes of user engagement.
With time spent that is 18 times that of the next biggest social
network, Facebook has to be excluded from engagement
graphics in order to show meaningful detail for the others.
Source: ComScore

28. Come Snap this! OR kwrightaustin

29. TEXT MARKETING-ONE TO ONE
• Give customers an “out”
• Assist with issues
• Ask The Big Question

30. TEXT MARKETING-ONE TO ONE
• Opt-in
• Your crème de la creme!
• 98% open rate (22% for email)
• In the first three minutes!

31. CONNECT PLATFORMS WITH IFTTT.COM
IF you post to Instagram,
THEN it can automatically post to Facebook, Twitter, Google+ &
LinkedIn.
PRO: Includes Instagram
CON: Can’t schedule posts

32. Or

33. IF AUTOMATES DIGITAL LIFE
Email or text me when:
• Craigslist item goes on sale
• The weather report
• Allergens or rain predicted
• I send a selfie
Automatically:
• Save cell phone photos on
Dropbox
• Log how much time you
spend at work
• Wish people happy
birthday on Facebook

34. CONNECTING PLATFORMS

35. PERISCOPE
Watch live streaming videos from around the world!

37. LET’S TRY IT OUT!
Use for:
• Candid video streaming
• Announce special offers & promotions
• Live Q&A Sessions with important figures/
entertainers

38. Compiles mentions from
websites, Facebook,
Twitter, blogs, forums &
more
SEARCH & ALERT PROGRAM
Mention

39. FIND A GROUP WITH
YOUR INTERESTS
• Learn something
• Do something
• Share something
Meetup

40. COMMUNICATOR
2

41. VIDEO CALL OR CHAT WITH OTHER USERS

42. SKYPE FOR CALLS!

43. Save time every day!
AUTOMATE THE THINGS YOU
DO MOST OFTEN IN OUTLOOK
Outlook Quick Steps

44. OUTLOOK SIGNATURES

45. Dropbox
Access them from anywhere!
$99/year.
Now better collaboration.
Also Google & Amazon.
NOT JUST FOR SENDING FILES.
AUTO FILE BACKUP!

46. SNAPCHAT

47. IDEAS FOR SNAPCHAT
• Post snaps to my “story” so everyone following you sees
• Live for 24 hours
• Show people new event features
• Behind-the-scenes photos and videos
• Have people Snap a pic of themselves at your event and send
to you for a deal
• Snapchat them back with a coupon

48. FIND FRIENDS
• Publish your snap code on site and on other social so people
can find you

52. PERSONAL ASSISTANT
3
No time?

53. HIRE ANYONE TO GET JUST
ABOUT ANYTHING DONE
For $5!
Fiverr

54. RESUMES

56. COMPILE ALL SUBSCRIPTIONS
INTO ONE DAILY EMAIL
Unsubscribe instantly from
what you don’t want.
Unroll.Me

57. SAVE PASSWORD OR
CREDIT CARD INFO FOR
ANY WEB FORM
You just have ONE password
for your “vault.”
LastPass

58. TAKE PICTURE OF
DOCUMENTS TO “SCAN”
THEM
Email them & more
from the app.
GeniusScan

59. CIRCLE BACK
Cleans up contacts from
phone, Gmail,
Exchange, Facebook,
LinkedIn.
Also scans business cards

60. How do you keep your to-do list?

61. LIKE EVERNOTE
Boards with Cards – Can
share, add comments,
upload files, add
checklists, due dates, etc.
Trello

65. OR I ALSO LOVE…

66. IN THE NEXT SESSION
Look better online with imagery and video
Tools to make your life better
• Fitness, entertainment, travel
Another crazy new communications/marketing tool

67. Don’t forget to drop off your
business cards.

68. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Search “Saffire”
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?

69. Kendra Wright |
ONLINE RESOURCES
TO IMPROVE
YOUR MARKETING & YOUR LIFE

70. Share your card at the end.
I’ll send you the slides.
NO NEED FOR NOTES

72. Branson Tracks

74. PORTFOLIO
SAFFIRE PARTNERS WITH
HUNDREDS OF EVENTS, VENUES
DESTINATIONS & ASSOCIATIONS

83. ASSOCIATION PARTNERS

84. WE CALL IT THE SAFFIRE MULLET

86. Feel free to follow kwrightaustin

87. WATCH FOR THIS
KENDRA FAVE!

88. LET’S BE INTERACTIVE!

89. DESIGNER
4

90. Feel free to follow Kendra_Wright

91. GREAT IMAGERY IS KEY

92. EVER TAKEN
10% of photos
Were taken in the last 12 months.

99. The one Google bought.
Selective lightening.
Nice filters.
GREAT PHOTO EDITING
& FILTERS
SnapSeed

100. PHOTOFY
Free art/color
overlays
Photo Editing almost
equivalent to Photoshop!

101. PHHHOTO

102. PHHHOTO

103. Videos out of pictures
Allows anyone to
create a photo
collage video
Flipagram

104. IPHONE TRICK - TIME LAPSE

105. IPHONE TRICK - SLO-MO

106. WHAT DO YOU DO WITH THEM?
VERTICAL
• Instagram, Facebook, Twitter, Snapchat, etc.
HORIZONTAL (usually)
• Website, email

107. INSTAGRAM “LAYOUT”
New add-on to Instagram
Photo collage in Instagram

108. CANVA
• Awesome online photo editing tool
• Add text to photos
• Choose from lots of layout templates
• Now Canva for Work

110. LITTLE HELP FROM THE WEB
http://www.kenrockwell.com/tech/basics.htm
Recommended Article Covering the Basics of Creating a Great Photo

111. LITTLE HELP FROM THE WEB
www.istockphoto.com www.123rf.com

112. LITTLE HELP FROM THE WEB
www.shutterstock.com www.bigstockphoto.com

113. Add filter and music to videos – Share Everywhere!

115. MORE VIDEO TOOLS
Takes – transforms snapshots into video
YouTube Capture – add music to videos and share on YouTube
AvFX – add filters to videos as you take them

116. LET’S TRY BLAB
Video conversations others
can watch & join

117. LIFE HACKER
5

118. GOOGLE SMARTER
SEARCH EXACT PHRASES

119. GOOGLE SMARTER
SEARCH FOR ONE THING OR ANOTHER

120. GOOGLE SMARTER
SEARCH (WITHOUT) CERTAIN WORDS

121. GOOGLE SMARTER
SEARCH WITHIN ONE WEBSITE

122. GOOGLE SMARTER
SEARCH FOR ALL WORDS SOMEWHERE ON THE SITE

123. GOOGLE SMARTER
SEARCH RELATED SITES TO ONE YOU KNOW

124. GREAT FOR GROCERY
LISTS & MORE
Syncs with your spouse’s phone.
Puts it in order.
ShopperApp

125. MINUTE-BY-MINUTE
WEATHER FORECASTS
Precise times for rain & more.
Accuweather MinuteCast

126. QUICK & EASY MEDITATION
$1.99
Simply Being

127. RetailMeNot
Never buy online without it.

128. JUST ABOUT ANYTHING SHIPPED
TO YOUR DOOR
IN TWO DAYS –
OR 1-3 HOURS WITH “NOW”
Also instant video, music,
photo storage, lending library,
all for $99/year
Amazon Prime

129. PERSONAL TRAINER
8

130. Keep track of daily exercise,
calories and more.
TRYING TO REACH YOUR
FITNESS GOALS?
MyFitnessPal

131. Share with friends.
TRACK YOUR STEPS
fitbit

132. Find out the calories in
any restaurant dish
before buying!
CALORIE KING

133. Keep track of daily exercises,
calories and more.
8-WEEK PROGRAM TO GO
FROM NO ACTIVITY TO A 5K
C25k Free

134. Shows you how your habits
affect sleep quality.
$1.99
TRACK YOUR SLEEP,
WAKES YOU UP GENTLY
Sleep Cycle

135. ENTERTAINER
9

136. OverdriveKindle Nook

137. Play any song instantly &
pick moods!
LISTEN TO YOUR FAVORITE
MUSIC FOR FREE
Spotify

138. WIRELESS, BLUETOOTH
SPEAKER
Amazing sound for the size
from any device
Mini Jawbone Jambox

139. ON-DEMAND, RADIO
PROGRAMS
The best way to not
text and drive
Podcasts

140. A BLAST FOR ALL AGES
HEADS UPHeads Up
From Ellen DeGeneres

141. TRAVEL AGENT
10

142. Read or write reviews
FIND BUSINESSES NEARBY
Yelp

143. TURN-BY-TURN DIRECTIONS
BY FOOT, CAR, OR PUBLIC
TRANSPORTATION
Waze is good too!
Google Maps

145. Reviews and advice on all
things travel-related
PLAN & HAVE YOUR
PERFECT TRIP!
TripAdvisor

146. Sorts by Agony in
addition to price!
QUICK HOTEL AND
FLIGHT BOOKING
Hipmunk

147. TripIt (or Expensify)
TRIP CONFIRMATIONS CREATE AN INSTANT ITNERARY

148. What did I miss?

149. Don’t forget to drop off your
business cards.

150. FREE ONLINE MARKETING TIPS
Website www.saffire.com
The Amplifier www.saffire.com/podcast
Facebook Search “Saffire”
Twitter @SaffireEvents
Instagram saffireevents
Pinterest saffireevents
YouTube saffirestudio
Questions?