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1
©The McGraw-Hill Companies, Inc., 2004
Strategic Capacity Planning
2
©The McGraw-Hill Companies, Inc., 2004
• Strategic Capacity Planning Defined
• Capacity Utilization & Best Operating
Level
• Economies & Diseconomies of Scale
• The Experience Curve
• Capacity Focus, Flexibility & Planning
• Determining Capacity Requirements
• Decision Trees
• Capacity Utilization & Service Quality
OBJECTIVES
3
©The McGraw-Hill Companies, Inc., 2004
Strategic Capacity Planning
Defined
• Capacity can be defined as the ability to
hold, receive, store, or accommodate
• Strategic capacity planning is an
approach for determining the overall
capacity level of capital intensive
resources, including facilities, equipment,
and overall labor force size
4
©The McGraw-Hill Companies, Inc., 2004
Capacity Utilization
• Where
• Capacity used
– rate of output actually achieved
• Best operating level
– capacity for which the process was designed
leveloperatingBest
usedCapacity
ratenutilizatioCapacity =
5
©The McGraw-Hill Companies, Inc., 2004
Best Operating Level
Example: Engineers design engines and assembly lines to
operate at an ideal or “best operating level” to maximize
output and minimize ware
Example: Engineers design engines and assembly lines to
operate at an ideal or “best operating level” to maximize
output and minimize ware
Underutilization
Best Operating
Level
Average
unit cost
of output
Volume
Overutilization
6
©The McGraw-Hill Companies, Inc., 2004
Example of Capacity Utilization
• During one week of production, a plant
produced 83 units of a product. Its historic
highest or best utilization recorded was 120
units per week. What is this plant’s capacity
utilization rate?
• During one week of production, a plant
produced 83 units of a product. Its historic
highest or best utilization recorded was 120
units per week. What is this plant’s capacity
utilization rate?
• Answer:
Capacity utilization rate = Capacity used .
Best operating level
= 83/120
=0.69 or 69%
• Answer:
Capacity utilization rate = Capacity used .
Best operating level
= 83/120
=0.69 or 69%
7
©The McGraw-Hill Companies, Inc., 2004
Economies & Diseconomies of Scale
100-unit
plant
200-unit
plant 300-unit
plant
400-unit
plant
Volume
Average
unit cost
of output
Economies of Scale and the Experience Curve workingEconomies of Scale and the Experience Curve working
Diseconomies of Scale start workingDiseconomies of Scale start working
8
©The McGraw-Hill Companies, Inc., 2004
The Experience
Curve
As plants produce more products, they
gain experience in the best production
methods and reduce their costs per unit
As plants produce more products, they
gain experience in the best production
methods and reduce their costs per unit
Total accumulated production of units
Cost or
price
per unit
Yesterday
Today
Tomorrow
9
©The McGraw-Hill Companies, Inc., 2004
Capacity Focus
• The concept of the focused factory holds
that production facilities work best when
they focus on a fairly limited set of
production objectives
• Plants Within Plants (PWP) (from
Skinner)
– Extend focus concept to operating level
10
©The McGraw-Hill Companies, Inc., 2004
Capacity Flexibility
• Flexible plants
• Flexible processes
• Flexible workers
11
©The McGraw-Hill Companies, Inc., 2004
Capacity Planning: Balance
Stage 1 Stage 2 Stage 3
Units
per
month
6,000 7,000 5,000
Unbalanced stages of productionUnbalanced stages of production
Stage 1 Stage 2 Stage 3
Units
per
month
6,000 6,000 6,000
Balanced stages of productionBalanced stages of production
Maintaining System Balance: Output of one stage is the
exact input requirements for the next stage
12
©The McGraw-Hill Companies, Inc., 2004
Capacity Planning
• Frequency of Capacity Additions
• External Sources of Capacity
13
©The McGraw-Hill Companies, Inc., 2004
Determining Capacity Requirements
• 1. Forecast sales within each individual
product line
• 2. Calculate equipment and labor
requirements to meet the forecasts
• 3. Project equipment and labor
availability over the planning horizon
14
©The McGraw-Hill Companies, Inc., 2004
Example of Capacity Requirements
A manufacturer produces two lines of
mustard, Fancy Fine and Generic line. Each is
sold in small and family-size plastic bottles.
The following table shows forecast demand
for the next four years.
Year: 1 2 3 4
FancyFine
Small (000s) 50 60 80 100
Family (000s) 35 50 70 90
Generic
Small (000s) 100 110 120 140
Family (000s) 80 90 100 110
15
©The McGraw-Hill Companies, Inc., 2004
Example of Capacity Requirements
(Continued): Product from a Capacity
Viewpoint
• Question: Are we really producing two
different types of mustards from the standpoint
of capacity requirements?
• Answer: No, it’s the same product just
packaged differently.
• Question: Are we really producing two
different types of mustards from the standpoint
of capacity requirements?
• Answer: No, it’s the same product just
packaged differently.
16
©The McGraw-Hill Companies, Inc., 2004
Example of Capacity Requirements
(Continued) : Equipment and Labor
Requirements
Year: 1 2 3 4
Small (000s) 150 170 200 240
Family (000s) 115 140 170 200
•Three 100,000 units-per-year machines are available
for small-bottle production. Two operators required
per machine.
•Two 120,000 units-per-year machines are available
for family-sized-bottle production. Three operators
required per machine.
Year: 1 2 3 4
Small (000s) 150 170 200 240
Family (000s) 115 140 170 200
Small Mach. Cap. 300,000 Labor 6
Family-size Mach. Cap. 240,000 Labor 6
Small
Percent capacity used 50.00%
Machine requirement 1.50
Labor requirement 3.00
Family-size
Percent capacity used 47.92%
Machine requirement 0.96
Labor requirement 2.88
Question: What are the Year 1 values for capacity, machine,
and labor?
Question: What are the Year 1 values for capacity, machine,
and labor?
150,000/300,000=50%
At 2 operators for
100,000, it takes 3
operators for 150,000
At 1 machine for 100,000, it
takes 1.5 machines for 150,000
©The McGraw-Hill Companies, Inc., 2004
17
Year: 1 2 3 4
Small (000s) 150 170 200 240
Family (000s) 115 140 170 200
Small Mach. Cap. 300,000 Labor 6
Family-size Mach. Cap. 240,000 Labor 6
Small
Percent capacity used 50.00%
Machine requirement 1.50
Labor requirement 3.00
Family-size
Percent capacity used 47.92%
Machine requirement 0.96
Labor requirement 2.88
Question: What are the values for columns 2, 3 and 4 in the table below?Question: What are the values for columns 2, 3 and 4 in the table below?
56.67%
1.70
3.40
58.33%
1.17
3.50
66.67%
2.00
4.00
70.83%
1.42
4.25
80.00%
2.40
4.80
83.33%
1.67
5.00
18
©The McGraw-Hill Companies, Inc., 2004
19
©The McGraw-Hill Companies, Inc., 2004
Example of a Decision Tree Problem
A glass factory specializing in crystal is experiencing a
substantial backlog, and the firm's management is
considering three courses of action:
A) Arrange for subcontracting
B) Construct new facilities
C) Do nothing (no change)
The correct choice depends largely upon demand, which
may be low, medium, or high. By consensus, management
estimates the respective demand probabilities as 0.1, 0.5,
and 0.4.
A glass factory specializing in crystal is experiencing a
substantial backlog, and the firm's management is
considering three courses of action:
A) Arrange for subcontracting
B) Construct new facilities
C) Do nothing (no change)
The correct choice depends largely upon demand, which
may be low, medium, or high. By consensus, management
estimates the respective demand probabilities as 0.1, 0.5,
and 0.4.
20
©The McGraw-Hill Companies, Inc., 2004
Example of a Decision Tree Problem
(Continued): The Payoff Table
0.1 0.5 0.4
Low Medium High
A 10 50 90
B -120 25 200
C 20 40 60
The management also estimates the profits
when choosing from the three alternatives (A,
B, and C) under the differing probable levels of
demand. These profits, in thousands of dollars
are presented in the table below:
The management also estimates the profits
when choosing from the three alternatives (A,
B, and C) under the differing probable levels of
demand. These profits, in thousands of dollars
are presented in the table below:
21
©The McGraw-Hill Companies, Inc., 2004
Example of a Decision Tree Problem
(Continued): Step 1. We start by drawing
the three decisions
A
B
C
22
©The McGraw-Hill Companies, Inc., 2004
Example of Decision Tree Problem
(Continued): Step 2. Add our possible
states of nature, probabilities, and payoffs
A
B
C
High demand (0.4)
Medium demand (0.5)
Low demand (0.1)
$90k
$50k
$10k
High demand (0.4)
Medium demand (0.5)
Low demand (0.1)
$200k
$25k
-$120k
High demand (0.4)
Medium demand (0.5)
Low demand (0.1)
$60k
$40k
$20k
23
©The McGraw-Hill Companies, Inc., 2004
Example of Decision Tree Problem
(Continued): Step 3. Determine the
expected value of each decision
High demand (0.4)High demand (0.4)
Medium demand (0.5)Medium demand (0.5)
Low demand (0.1)Low demand (0.1)
AA
$90k$90k
$50k$50k
$10k$10k
EVA=0.4(90)+0.5(50)+0.1(10)=$62kEVA=0.4(90)+0.5(50)+0.1(10)=$62k
$62k$62k
24
©The McGraw-Hill Companies, Inc., 2004
Example of Decision Tree Problem
(Continued): Step 4. Make decision
High demand (0.4)
Medium demand (0.5)
Low demand (0.1)
High demand (0.4)
Medium demand (0.5)
Low demand (0.1)
A
B
C
High demand (0.4)
Medium demand (0.5)
Low demand (0.1)
$90k
$50k
$10k
$200k
$25k
-$120k
$60k
$40k
$20k
$62k
$80.5k
$46k
Alternative B generates the greatest expected profit, so
our choice is B or to construct a new facility
Alternative B generates the greatest expected profit, so
our choice is B or to construct a new facility
25
©The McGraw-Hill Companies, Inc., 2004
Planning Service Capacity vs.
Manufacturing Capacity
• Time: Goods can not be stored for later use and
capacity must be available to provide a service
when it is needed
• Location: Service goods must be at the
customer demand point and capacity must be
located near the customer
• Volatility of Demand: Much greater than in
manufacturing
26
©The McGraw-Hill Companies, Inc., 2004
Capacity Utilization &
Service Quality
• Best operating point is near 70% of capacity
• From 70% to 100% of service capacity, what
do you think happens to service quality?

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Capacity planning1

  • 1. 1 ©The McGraw-Hill Companies, Inc., 2004 Strategic Capacity Planning
  • 2. 2 ©The McGraw-Hill Companies, Inc., 2004 • Strategic Capacity Planning Defined • Capacity Utilization & Best Operating Level • Economies & Diseconomies of Scale • The Experience Curve • Capacity Focus, Flexibility & Planning • Determining Capacity Requirements • Decision Trees • Capacity Utilization & Service Quality OBJECTIVES
  • 3. 3 ©The McGraw-Hill Companies, Inc., 2004 Strategic Capacity Planning Defined • Capacity can be defined as the ability to hold, receive, store, or accommodate • Strategic capacity planning is an approach for determining the overall capacity level of capital intensive resources, including facilities, equipment, and overall labor force size
  • 4. 4 ©The McGraw-Hill Companies, Inc., 2004 Capacity Utilization • Where • Capacity used – rate of output actually achieved • Best operating level – capacity for which the process was designed leveloperatingBest usedCapacity ratenutilizatioCapacity =
  • 5. 5 ©The McGraw-Hill Companies, Inc., 2004 Best Operating Level Example: Engineers design engines and assembly lines to operate at an ideal or “best operating level” to maximize output and minimize ware Example: Engineers design engines and assembly lines to operate at an ideal or “best operating level” to maximize output and minimize ware Underutilization Best Operating Level Average unit cost of output Volume Overutilization
  • 6. 6 ©The McGraw-Hill Companies, Inc., 2004 Example of Capacity Utilization • During one week of production, a plant produced 83 units of a product. Its historic highest or best utilization recorded was 120 units per week. What is this plant’s capacity utilization rate? • During one week of production, a plant produced 83 units of a product. Its historic highest or best utilization recorded was 120 units per week. What is this plant’s capacity utilization rate? • Answer: Capacity utilization rate = Capacity used . Best operating level = 83/120 =0.69 or 69% • Answer: Capacity utilization rate = Capacity used . Best operating level = 83/120 =0.69 or 69%
  • 7. 7 ©The McGraw-Hill Companies, Inc., 2004 Economies & Diseconomies of Scale 100-unit plant 200-unit plant 300-unit plant 400-unit plant Volume Average unit cost of output Economies of Scale and the Experience Curve workingEconomies of Scale and the Experience Curve working Diseconomies of Scale start workingDiseconomies of Scale start working
  • 8. 8 ©The McGraw-Hill Companies, Inc., 2004 The Experience Curve As plants produce more products, they gain experience in the best production methods and reduce their costs per unit As plants produce more products, they gain experience in the best production methods and reduce their costs per unit Total accumulated production of units Cost or price per unit Yesterday Today Tomorrow
  • 9. 9 ©The McGraw-Hill Companies, Inc., 2004 Capacity Focus • The concept of the focused factory holds that production facilities work best when they focus on a fairly limited set of production objectives • Plants Within Plants (PWP) (from Skinner) – Extend focus concept to operating level
  • 10. 10 ©The McGraw-Hill Companies, Inc., 2004 Capacity Flexibility • Flexible plants • Flexible processes • Flexible workers
  • 11. 11 ©The McGraw-Hill Companies, Inc., 2004 Capacity Planning: Balance Stage 1 Stage 2 Stage 3 Units per month 6,000 7,000 5,000 Unbalanced stages of productionUnbalanced stages of production Stage 1 Stage 2 Stage 3 Units per month 6,000 6,000 6,000 Balanced stages of productionBalanced stages of production Maintaining System Balance: Output of one stage is the exact input requirements for the next stage
  • 12. 12 ©The McGraw-Hill Companies, Inc., 2004 Capacity Planning • Frequency of Capacity Additions • External Sources of Capacity
  • 13. 13 ©The McGraw-Hill Companies, Inc., 2004 Determining Capacity Requirements • 1. Forecast sales within each individual product line • 2. Calculate equipment and labor requirements to meet the forecasts • 3. Project equipment and labor availability over the planning horizon
  • 14. 14 ©The McGraw-Hill Companies, Inc., 2004 Example of Capacity Requirements A manufacturer produces two lines of mustard, Fancy Fine and Generic line. Each is sold in small and family-size plastic bottles. The following table shows forecast demand for the next four years. Year: 1 2 3 4 FancyFine Small (000s) 50 60 80 100 Family (000s) 35 50 70 90 Generic Small (000s) 100 110 120 140 Family (000s) 80 90 100 110
  • 15. 15 ©The McGraw-Hill Companies, Inc., 2004 Example of Capacity Requirements (Continued): Product from a Capacity Viewpoint • Question: Are we really producing two different types of mustards from the standpoint of capacity requirements? • Answer: No, it’s the same product just packaged differently. • Question: Are we really producing two different types of mustards from the standpoint of capacity requirements? • Answer: No, it’s the same product just packaged differently.
  • 16. 16 ©The McGraw-Hill Companies, Inc., 2004 Example of Capacity Requirements (Continued) : Equipment and Labor Requirements Year: 1 2 3 4 Small (000s) 150 170 200 240 Family (000s) 115 140 170 200 •Three 100,000 units-per-year machines are available for small-bottle production. Two operators required per machine. •Two 120,000 units-per-year machines are available for family-sized-bottle production. Three operators required per machine.
  • 17. Year: 1 2 3 4 Small (000s) 150 170 200 240 Family (000s) 115 140 170 200 Small Mach. Cap. 300,000 Labor 6 Family-size Mach. Cap. 240,000 Labor 6 Small Percent capacity used 50.00% Machine requirement 1.50 Labor requirement 3.00 Family-size Percent capacity used 47.92% Machine requirement 0.96 Labor requirement 2.88 Question: What are the Year 1 values for capacity, machine, and labor? Question: What are the Year 1 values for capacity, machine, and labor? 150,000/300,000=50% At 2 operators for 100,000, it takes 3 operators for 150,000 At 1 machine for 100,000, it takes 1.5 machines for 150,000 ©The McGraw-Hill Companies, Inc., 2004 17
  • 18. Year: 1 2 3 4 Small (000s) 150 170 200 240 Family (000s) 115 140 170 200 Small Mach. Cap. 300,000 Labor 6 Family-size Mach. Cap. 240,000 Labor 6 Small Percent capacity used 50.00% Machine requirement 1.50 Labor requirement 3.00 Family-size Percent capacity used 47.92% Machine requirement 0.96 Labor requirement 2.88 Question: What are the values for columns 2, 3 and 4 in the table below?Question: What are the values for columns 2, 3 and 4 in the table below? 56.67% 1.70 3.40 58.33% 1.17 3.50 66.67% 2.00 4.00 70.83% 1.42 4.25 80.00% 2.40 4.80 83.33% 1.67 5.00 18 ©The McGraw-Hill Companies, Inc., 2004
  • 19. 19 ©The McGraw-Hill Companies, Inc., 2004 Example of a Decision Tree Problem A glass factory specializing in crystal is experiencing a substantial backlog, and the firm's management is considering three courses of action: A) Arrange for subcontracting B) Construct new facilities C) Do nothing (no change) The correct choice depends largely upon demand, which may be low, medium, or high. By consensus, management estimates the respective demand probabilities as 0.1, 0.5, and 0.4. A glass factory specializing in crystal is experiencing a substantial backlog, and the firm's management is considering three courses of action: A) Arrange for subcontracting B) Construct new facilities C) Do nothing (no change) The correct choice depends largely upon demand, which may be low, medium, or high. By consensus, management estimates the respective demand probabilities as 0.1, 0.5, and 0.4.
  • 20. 20 ©The McGraw-Hill Companies, Inc., 2004 Example of a Decision Tree Problem (Continued): The Payoff Table 0.1 0.5 0.4 Low Medium High A 10 50 90 B -120 25 200 C 20 40 60 The management also estimates the profits when choosing from the three alternatives (A, B, and C) under the differing probable levels of demand. These profits, in thousands of dollars are presented in the table below: The management also estimates the profits when choosing from the three alternatives (A, B, and C) under the differing probable levels of demand. These profits, in thousands of dollars are presented in the table below:
  • 21. 21 ©The McGraw-Hill Companies, Inc., 2004 Example of a Decision Tree Problem (Continued): Step 1. We start by drawing the three decisions A B C
  • 22. 22 ©The McGraw-Hill Companies, Inc., 2004 Example of Decision Tree Problem (Continued): Step 2. Add our possible states of nature, probabilities, and payoffs A B C High demand (0.4) Medium demand (0.5) Low demand (0.1) $90k $50k $10k High demand (0.4) Medium demand (0.5) Low demand (0.1) $200k $25k -$120k High demand (0.4) Medium demand (0.5) Low demand (0.1) $60k $40k $20k
  • 23. 23 ©The McGraw-Hill Companies, Inc., 2004 Example of Decision Tree Problem (Continued): Step 3. Determine the expected value of each decision High demand (0.4)High demand (0.4) Medium demand (0.5)Medium demand (0.5) Low demand (0.1)Low demand (0.1) AA $90k$90k $50k$50k $10k$10k EVA=0.4(90)+0.5(50)+0.1(10)=$62kEVA=0.4(90)+0.5(50)+0.1(10)=$62k $62k$62k
  • 24. 24 ©The McGraw-Hill Companies, Inc., 2004 Example of Decision Tree Problem (Continued): Step 4. Make decision High demand (0.4) Medium demand (0.5) Low demand (0.1) High demand (0.4) Medium demand (0.5) Low demand (0.1) A B C High demand (0.4) Medium demand (0.5) Low demand (0.1) $90k $50k $10k $200k $25k -$120k $60k $40k $20k $62k $80.5k $46k Alternative B generates the greatest expected profit, so our choice is B or to construct a new facility Alternative B generates the greatest expected profit, so our choice is B or to construct a new facility
  • 25. 25 ©The McGraw-Hill Companies, Inc., 2004 Planning Service Capacity vs. Manufacturing Capacity • Time: Goods can not be stored for later use and capacity must be available to provide a service when it is needed • Location: Service goods must be at the customer demand point and capacity must be located near the customer • Volatility of Demand: Much greater than in manufacturing
  • 26. 26 ©The McGraw-Hill Companies, Inc., 2004 Capacity Utilization & Service Quality • Best operating point is near 70% of capacity • From 70% to 100% of service capacity, what do you think happens to service quality?

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