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Chapter 21 – The strategic Window: Identifying and analysing the gap for the new business  <br />The chapter discusses why...
Why this chapter?<br />Potential entrepreneurs may fear entering the business environment thinking that existing organisat...
Why business leave gaps in the market?<br />Established businesses fail to see new opportunities;<br />New opportunities a...
The strategic window...<br />The strategic window is a process of:<br />Identifying;<br />2. Evaluating;<br />3. And Explo...
Six stages of the strategic window...<br />Spotting;<br />Locating;<br />Measuring;<br />Opening;<br />Moving through;<br ...
In conclusion...<br />There is always the potential to create new value in the market...<br />Why?<br />This may be becaus...
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Chapter 21 – the strategic window

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Chapter 21 – the strategic window

  1. 1. Chapter 21 – The strategic Window: Identifying and analysing the gap for the new business <br />The chapter discusses why organisations are leaving gaps in the market and the meaning of the strategic window..<br />By: Alain Ndedi, University of Johannesburg <br />
  2. 2. Why this chapter?<br />Potential entrepreneurs may fear entering the business environment thinking that existing organisations have resources and aware of opportunities in the market. <br />Therefore, why to waste time to enter the business environment? Why to be entrepreneurial? All opportunities have been taken by well established companies...<br />But, the reality is existing businesses leave gaps in the market...<br />
  3. 3. Why business leave gaps in the market?<br />Established businesses fail to see new opportunities;<br />New opportunities are thought to be 2 small;<br />Technological and cultural inertia;<br /> internal politics;<br />Anti trust actions by the government;<br />Economic perspectives on entrepreneurial gaps; <br />
  4. 4. The strategic window...<br />The strategic window is a process of:<br />Identifying;<br />2. Evaluating;<br />3. And Exploiting a new business opportunity. <br />
  5. 5. Six stages of the strategic window...<br />Spotting;<br />Locating;<br />Measuring;<br />Opening;<br />Moving through;<br />Closing,<br />
  6. 6. In conclusion...<br />There is always the potential to create new value in the market...<br />Why?<br />This may be because of institutional failings on the part of incumbents and game theoretical interactions between competitors.. <br />Here comes the strategic window which is a process of exploiting gaps that are left in the market..<br />

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