1. How must SONY change its
business strategies for 2010
and beyond?
s1180072 Ryo Hashimoto
2. content
● Introduction
● History
● Strength
●
Main products
● Problem
● Solution strategy
● Reference
3. Introduction
●
Sony is a Japanese multinational conglo
merate corporation headquartered in Kōn
an Minato, Tokyo, Japan.
●
Sony is one of the leading manufacturer
s of electronics products for the consu
mer and professional markets.
4. History
● In 1946, Masaru Ibuka started an electr
onics shop in a bomb-damaged department
store building in Tokyo.
● Sony is ranked 87th on the 2012 list of
Fortune Global 500.
5. Strength
●
Global business development
● Brand strength
● Technological strength
● Highly motivated for challenges
6. Main products
● Personal computer
●
Tablet
●
TV
● Digital camera
● Smartphone
● Audio system
7. Problem
●
There is too much number of products.
● There is too much number of
disorderly products too.
●
A product does not have an idea.
8. Solution strategy
● Work-sharing to prevent a talented pers
on from leaving.
● Reduce the number of the models and inc
rease in production efficiency.
9. Solution strategy
●
Narrow down a product theme and increas
e in design efficiency.
● Reduce costs by wage cut by reduction.
