3. Index
● Week12 Group Reading Topic
● Group introduction
● Index
● Online Retailers
● Consumer Advantages
● Vendor Advantages
4. Online Retailers
● Amazon is in one of the famous things.
● American Life Project survey, 49 percent of
Americans have bought a product online and
60 percent rely on the Internet to conduct pro
duct-related research.
5. Consumer Advantages
● Buying goods and services online saves time,
offers greater selection,
allows for independent research and often sa
ves the consumer money.
● No store, no matter how huge, can match the
Internet for variety and selection.
6. Vendor Advantages
● The vendor's job is to put all the information
on the Web site in a clear, compelling way.
● With certain products and services, the Intern
et is not only the salesperson and the cashier,
but the delivery guy as well.
