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Kutadgu profile nov2012

November 2012 update KUTADGU profile

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Kutadgu profile nov2012

  1. 1. Corporate Profile November 2012
  2. 2. Company Information Providing services in Istanbul since 2007 Founder: Ahter Kutadgu, Managing Partner Independent communications consultancy firm Consultant staff: 4 Operatives: 12 Liasion Offices: Ankara and Izmir Cooperations: Worldcom, Weber Shandwick, FTI
  3. 3. Expertise Corporate reputation management Media relations Crisis communications Public affairs Stakeholder engagement Marketing communications Internal communications Social networks strategies
  4. 4. Managing PartnerAhter KutadguIstanbul University Law School, 1987Professional background: Legal Advisor, DITAS (Marine Services) Legal and Regulatory Affairs Mananger, Mobil Oil Turkey General Counsel and Board Member, Unilever Turkey Corporate Affairs Director and Board Member, Nestle Turkey Group Corporate Comnunications Director, Sabanci Holding Vice President (Corporate Affairs), Turk Telekom
  5. 5. ConsultantsBurak Tezcan Cemil BasaSenior Consultant Senior ConsultantGraduated from İstanbul Erkek High Graduated with Honors from BursaSchool and Marmara University, he Anadolu Lisesi and Advanced Placementcompleted his graduate degree in “Sports degree from Greenwich High SchoolManagement”; worked for leading (Greenwich, CT), Communications fromagencies and various media companies University of Connecticut, B.A Egebefore joining Kutadgu. University American Literature. After 10 years of various posts in Turkey’s leading media group Sabah – ATV, started a career in communications consultancy with focus on brand management and corporate communications.
  6. 6. Media RelationsReha Tartici Meral GundogduSenior Media Consultant Media ConsultantGraduated from İstanbul University Graduated from Istanbul UniversityEconomy School after Saint Joseph School of Communications. Worked as aFrench High School (1991). Worked for reporters and an editor for variousKanal6, ATV, NTV, CNBC-e and StarTV nationwide newspapers. Following aas a director (1992-2001); for NTV andCNBC-e as Technical Operation Manager career change, she has been a mediaand Executive & Broadcasting consultant for leading agencies beforeCommittee Member. He has worked as a joining the team.communications director for variouscompanies before joining Kutadgu. He isa Lecturer on Marketing at IstanbulUniversity.
  7. 7. Communications Team 4 senior communication executives 3 junior communication executives 1 social networks and digital consultant 2 media relations executives 2 administrative employees
  8. 8. Business ModelCommunications is a management function.We benchmark our services with results.We deliver on time and meet deadlines.We are always accessible.We are open to discussion.Our combined expertise and experience: Over 125 years of combined expertise and experience Services for more than 300 companies
  9. 9. Communications Model Define Business Objectives & Strategy Research Reputation and Competitor Survey Analyze SWOT and PEST Designate Communication Objectives Build Positioning & Key Messages Reach Stakeholders Engineer Messages Formulate Strategy Execute Action Plan
  10. 10. Business and Industry Experience Reputation Management and Corporate Affairs Telecommunications Finance and insurance Healthcare and pharmaceuticals FMCG, food and agriculture Energy, utilities and infrastructure Arts and culture
  11. 11. HighlightsReputation Management and Corporate AffairsOur corporate reputation 3Mmanagement and corporate AVIVA Sigorta Turkeyaffairs initiatives. Barilla Red Bull Doruk Group Limak Kimberly-Clark Turk Telekom Unilever Nestle Sabanci Holding
  12. 12. HighlightsTelecommunicationsMost dynamic business in Turk TelekomTurkey and we have been Aveavery active. TTNET Sony Ericsson Turkcell Telcom Koc Bilgi Group
  13. 13. HighlightsFinance and InsuranceMoney never sleeps. AVIVA Sigorta TurkeyWe are always awake for our SAB Millerclients as well. Cerberus Capital TEB BNP Paribas Fortis
  14. 14. HighlightsHealthcare and PharmaceuticalsIn a market where healthcare Lilly:communication is extremely Diabetes communicationlimited, we sometimes have to magic. Novo Nordisk: Stakeholder communication for price regulation issues. Boehringer Ingelheim Actavis
  15. 15. HighlightsFMCG, Food and AgricultureOur most delicious Barillaexperiences. Doruk Group Holding McDonald’s Efes Pilsen Kraft Foods Colgate Palmolive Turkey Nestle Unilever
  16. 16. HighlightsEnergy, Utilities and InfrastructureLarger the project, greater the Eurasia Tunnel: The firstexcitement. stakeholder engagement program in Turkey OMV Turkey Petrol Ofisi UNIT Group
  17. 17. HighlightsArts and CultureArts and culture communications Bank of America Merrill Lynchhave become a tradition for us. Art Conservation Project in Turkey Gaze Exhibiton in Istanbul Modern Limak Holding: Presidential Symphonic Orchestra sponsorship communication Cermodern Contemporary Art Museum in Ankara Sabancı Holding «Picasso in Istanbul»
  18. 18. Current clients
  19. 19. Project based clients
  20. 20. Our partners so far…Our gratitude and thanks to our previous partners,for they have helped us grow and gain immeasurable experience.
  21. 21. Please click the button above to send us an emailCaferaga mh. Safa sk. N:6 34710 | Kadikoy | Istanbul | Turkey T: +90 216 348 4444 F: +90 216 348 4446

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November 2012 update KUTADGU profile


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