Growth Hacking A Book: Minimum Viable Product to Bestseller

•

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Based on the book "Growth Hacker Marketing" by Ryan Holiday http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20

Growth Hacking A Book:
Minimum Viable Product to Bestseller
12-18 months
later a book is born…
and hopefully it excels.

Book publishing
publishing
is as old school as it gets.
is as old school as it gets.

Editors have hunches
and make big bets on proposals.

12-18 months
later a book is born…
and hopefully it sells.

What if
?
there was a better way 12-18 months
later a book is born…
and hopefully it excels.

Growth
HACKING
has an ANSWER!
Let me show you how it worked for me.
12-18 months
later a book is born…
and hopefully it excels.

In 2012
I wrote an article for
Fast Company
AKA Minimum Viable Product

Then I got an email from my editor.
Would I like to try it
as an e-single?
12-18 months
later a book is born…
and hopefully it excels.

A few
months later
GROWTH
HACKER
MARKETING
came out

We kept the price low.
!
12-18 months
later a book is born…
and hopefully it excels.
!
Marketed it with
guest posts,
podcasts
and
Slideshare

It became a #1 Amazon bestseller.
12-18 months
later a book is born…
and hopefully it excels.
AKA: Product Market Fit

Only then
did we decide
!
to make
it physical.

We improved the book
based on feedback,
doubled the length,
updated the examples

We brainstormed how to
activate existing fans -
how to create a WOW factor

We created viral tools
to spread the book to new groups.
!

Even after giving away
all these free copies,
pre-orders went way up
!

Now, it’s out and for sale and doing
better than ever. I’ve spoken all over the
world in support of the book, invested in
companies, advised incubators.
!
It’s sold tens of thousands of copies
across platforms and has more than 300
reviews on Amazon.
!
!
!

It all started because of a minimum
viable product—an article.
!
!
!

Growth Hacking works!
Even for something as old
school as a book.
Book publishing
is as old school as it gets.

Why
?
don’t you try it 12-18 months
later a book is born…
and hopefully it excels.

Special Bonus
!
Get the actual transcripts of
the interviews from Growth
Hacker Marketing, a free
chapter from Trust Me, I’m
Lying, and a code for two
free months of Growth
Hacker TV (a $58 value)!
Just send an e-mail to:
growthhackermarketing@
gmail.com

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

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Growth Hacking A Book: Minimum Viable Product to Bestseller

1. Growth Hacking A Book: Minimum Viable Product to Bestseller 12-18 months later a book is born… and hopefully it excels.

2. Book publishing publishing is as old school as it gets. is as old school as it gets.

3. Editors have hunches and make big bets on proposals.

4. 12-18 months later a book is born… and hopefully it sells.

5. What if ? there was a better way 12-18 months later a book is born… and hopefully it excels.

6. Growth HACKING has an ANSWER! Let me show you how it worked for me. 12-18 months later a book is born… and hopefully it excels.

7. In 2012 I wrote an article for Fast Company AKA Minimum Viable Product

8. Then I got an email from my editor. Would I like to try it as an e-single? 12-18 months later a book is born… and hopefully it excels.

9. A few months later GROWTH HACKER MARKETING came out

10. We kept the price low. ! 12-18 months later a book is born… and hopefully it excels. ! Marketed it with guest posts, podcasts and Slideshare

11. It became a #1 Amazon bestseller. 12-18 months later a book is born… and hopefully it excels. AKA: Product Market Fit

12. Only then did we decide ! to make it physical.

13. We improved the book based on feedback, doubled the length, updated the examples

14. We brainstormed how to activate existing fans - how to create a WOW factor

15. We created viral tools to spread the book to new groups. !

16. Even after giving away all these free copies, pre-orders went way up !

17. Now, it’s out and for sale and doing better than ever. I’ve spoken all over the world in support of the book, invested in companies, advised incubators. ! It’s sold tens of thousands of copies across platforms and has more than 300 reviews on Amazon. ! ! !

18. It all started because of a minimum viable product—an article. ! ! !

19. Growth Hacking works! Even for something as old school as a book. Book publishing is as old school as it gets.

20. Why ? don’t you try it 12-18 months later a book is born… and hopefully it excels.

21. Special Bonus ! Get the actual transcripts of the interviews from Growth Hacker Marketing, a free chapter from Trust Me, I’m Lying, and a code for two free months of Growth Hacker TV (a $58 value)! Just send an e-mail to: growthhackermarketing@ gmail.com

Growth Hacking A Book: Minimum Viable Product to Bestseller

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