14. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
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17. Components of the Mailing Concept http://farishajoyoblego.blogspot.com Outside envelope Sales letter Circular Reply envelope Reply form
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22. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth and Personal Selling Farisha Joy C. Oblego 15 December 2011 http://farishajoyoblego.blogspot.com
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25. Public Issues in Direct Marketing Concept http://farishajoyoblego.blogspot.com Irritation Unfairness Deception / Fraud Invasion of privacy
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29. TEN CONCEPTS ON KOTLER AND KELLER’S Chapter 20: Introducing New Market offerings http://www.slideshare.net/ndpasiliao/markmach20 Nepthalie D. Pasiliao
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35. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria
36. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability B. Cause-related Marketing C. Firms of Endearment D. Inter-departmental Relationships E. Legal Behavior Old Question
37. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability Behavior B. Cause-related Marketing Behavior C. Social Responsibility Behaior D. Ethical Behavior E. Legal Behavior New Question
38. CORPORATE SOCIAL RESPONSIBILITY LEGAL BEHAVIOR – Companies ensure that their employees are aware and observes the laws ETHICAL BEHAVIOR – Companies should have a strong set of ethics and someone that would enforce it. It is advised that everything should be in writing SOCIAL RESPONSIBILITY BEHAVIOR – People want information about a company’s record on social and environmental responsibility
39. 7. Which of the following is a factor in creating a Corporate Social Responsibility activity? A. Sustainability Behavior B. Cause-related Marketing Behavior C. Social Responsibility Behaior D. Ethical Behavior E. Legal Behavior Answer
40. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria
41. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B. Traceable Common costs C. Direct costs Question Old
42. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B. Traceable Common costs C. Direct costs D. Product Cost E. Common Cost Question New
43. DIRECT VS. FULL COSTING DIRECT COSTS – assign direct costs to the proper marketing entities TRACEABLE COSTS – assign traceable costs only indirectly but on a reasonable basis and it still affects the product NON TRACEABLE COSTS – common costs whose allocation to the marketing entities is highly arbitrary
44. 8. ___ are indirect costs but are still related to the selling of the products. A. Non-traceable common costs B . Traceable Common costs C. Direct costs D. Product Cost E. Common Cost Answer
45. TOP 10 Learning Questions for Chapter 22 Managing a Holistic Marketing Organization for the Long Run Boni Regis December 15, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria
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47. 10. Which of the following is true about microsales analysis? A. Annual plan control requires making sure the company is not overspending to achieve sales goals. B. Identifies the factors that affects the company’s rate of return on net worth. C. Checks at the products, territories and other factors that contributes to the production of sales. Old Question
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49. MICROSALES ANALYSIS MICROSALES ANALYSIS conducts analysis to determine which factors contributed to the increase or decrease in sales. This study would later be beneficial to the company. This study should include the recommendations and the solutions implemented.
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51. Consolidated Questions Chapter 17-23 Submitted by: Rex Sandoval Marketing Management V56 Submitted to: Vcoach Bong De Ungria