1. Power of Social Media
Rein Hof, Dutch Police

2. She was about to turn 16…

3. So she invited some friends …

4. Which invited their friends…

5. She pulled back her invitation, but…

6. 6

7. 200.000 invited, 40.000 “going”

8. Atmosphere turned hostile

9. Teenagers vs. police

10. Alcohol & violence
1
Titel presentatie /
10

11. Massive damage at local stores
11

12. Egyptian revolution in 2011
1
Titel presentatie /
12

13. “End the regime”

14. Taking pictures
14

15. Using Twitter & Facebook
to spread the message

16. “The power of the people is greater
than the people in power”
16

17. World leaders praise the achievement

18. Dell’s Social Media centre

19. Gatorate’s Social Media centre

20. Officials cannot ignore social media

21. Mayor of Haren resigns after Haren-debacle

22. Recommendations by Cohen
1. Clear communication strategy
2. Planning & organizing in advance
3. Social media monitoring
4. Clear intervention policy

23. Why social media monitoring?
Content tells
what to expect

24. Finding the needle

25. Twitter & Facebook are growing
Facebook

26. How can we effectively monitor?
TweetDeck?
HuiteSuite?

27. Monitoring @ Serious Request

28. Old market

29. Glass House

30. Celebration at night

31. 1.2 million tweets

32. Crowd Control Room

33. We used…
Real-time monitoring
Powered by:

34. Twitcident: dashboard

35. Twitcident: social map

36. Twitcident helped us
to detect
Overcrowding
Suicide threat

37. Jovial & succesful event

38. Thank you!
Rein Hof
Dutch Police
Rein.Hof@twente.politie.nl
@rwh_at