Lecture to Professium, meeting of PR professionals. Zeist, The netherlands. June 2012.

1. RONALD VAN DEN HOFF
#SOCIETY30

2. ZOMB
I E
C A S I N O
CAPITALISM
€ 2,5 - € 5 BILLION
….Erik Molenaar, voorzitter van de Raad van
de Sociale Woningcorporatie:
¨Wij zijn allen Erik Staal veel dank
verschuldigd voor wat Vestia in de
loop der jaren door zijn inspirerende
leiding heeft bereikt. Wij hebben
€ 1 BILLION respect voor het feit dat hij mede in
het belang van Vestia is terug
getreden.”
NICK LEESON
6,5 YEAR IN JAIL

3. ZOMBI
E
STRUGGLE

4. “WE TRY TO SAVE JOBS
ON BOARD OF THE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”
Don Tapscott

5. AGRICULTURAL INDUSTRIAL DIGITAL-
SOCIETY SOCIETY INFORMATION
SOCIETY
INDUSTRIAL DIGITAL
REVOLUTION REVOLUTION
before 1800 1850 1990 2030

6. C L A S H

7. B U Z Z

8. B Y P A S S

9. ZOMB
I E
BLOOPERS

10. ZOMB
I E
BLOOPERS

11. ZOMB
I E
BLOOPERS

12. ZOMB
I E
BLOOPERS
“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkishairways, want die landen soms
ongeveer op Schiphol…”.

13. ZOMB
I E
BLOOPERS

15. “FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”
Christine Boland, Trendwatcher.
Organizations
1.0 2.0 3.0
Stakeholders
Visual: Marco Derksen, Upstream.

16. YOU ARE
NO LONGER
THE OWNER
OF YOUR
B R A N D

17. VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME

18. VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME

19. D A T A :
R E A L T I M E

20. VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME

21. COLLABORATIVE
(CON) (PRO)
S U M P T I O N

22. VALUE SOCIAL NETWORKS
T R E N D S FREE AGENTS BIG DATA REAL TIME

23. VIRTUALITY
&
R E A L I T Y

24. 3 R D S P A C E

25. VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME

26. VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME

27. THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”. VALUE SOCIAL NETWORKS
FREE AGENTS BIG DATA REAL TIME
COLLABORATIVE PROSUMPTION
3RD SPACE GOOGLEMAX STRATEGY
EXPERIENCETRANSFORMATION

28. THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.

29. THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.

30. 3 R D S P A C E

31. 3 R D S P A C E
COLLABORATION
S O F T W A R E

32. SHARE THE
ABUNDANCE:
MAX STRAT EGY
B O O K
PRESENTATIONS
N E T W O R K
E V E N T S
T R Y O U T TAICHI
S E S S I O N S
R E S E R VAT I O N -
P M S -
3 R D S P A C E
S O F T W A R E

33. S O C I A L
M E D I A
GUIDELINES
TAICHI

34. B U Z Z
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
“DURING MY STAY AT
S2M I AM WILLING TO
SHARE KNOWLEDGE”
SURVEY UVA UNIVERSITY
N=104 LIKERT SCALE “Great check-in
system of S2M.
Use it for the first
time and have set up
a meeting with
@lindapoort already”.
“Meeting at S2M:
somehow this sounds
0 2 4 6 8
upfront to be a
successful meeting”.

35. THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
V
M
V
V
THE S2M MESH
CONTENT
AGREGATION &
CURATION

36. THE STORY:
“HUMAN TRANSFORMATION
AS ECONOMIC VALUE”.
S A L E S
MARKETING
P R
RESERVATIONS
WEBMASTER
PURCHASING
F O O D &
B E V E R A G E

38. BRAND