2. AGRICULTURAL INDUSTRIAL DATA
SOCIETY SOCIETY SOCIETY
INDUSTRIAL DIGITAL FABRICATION
REVOLUTION REVOLUTION REVOLUTION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
SOCIAL SOCIAL
REVOLUTION REVOLUTION
BEFORE 1800 1850 1990 2015 2030
4. D.I.Y.
1st SPACE 2ND SPACE 3RD SPACE
3RD SPACE
1st PLACE 2ND PLACE 3RD PLACE
5. FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS
Organizations
1.0 2.0 3.0
Stakeholders
Visual: Marco Derksen, Upstream.
6. 3 DIMENSIONS OF SOCIAL 3 ELEMENTS OF TRADITIONAL
CAPITAL CAPITAL
STRUCTURE
PEOPLE
social ties
interconnectednes workforce
s
NEW PRODUCTION
COGNITIVE SUSTAINABLE MEANS
shared vision VALUE machines,
commodities
CREATION
RELATIONAL MONEY
trust standard, lubrican
trustworthiness t
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19. “LAST night 40,000 people rented hotel accommodation from a service
that offers 250,000 rooms in 30,000 cities in 192 countries…”