VPSO Marktleider 3.0 deel 1 Social Trends

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Tijdens sessie 1 van de VPSO #marktleider30 klantendag haalt Jeroen van der Schenk tijdens zijn presentatie verschillende voorbeelden van social trends en disruptive business models aan.

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VPSO Marktleider 3.0 deel 1 Social Trends

  1. 1. MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
  2. 2. Jeroen van der SchenkAdd me as a contact in your mobile phone Social (Media) Concept Design jvdschenk jeroenvanderschenk
  3. 3. SOC IAL(MEDIA)TRENDS
  4. 4. #marktleider30#exactonline
  5. 5. #exactonline
  6. 6. The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
  7. 7. TRANSPARANCY
  8. 8. GroundswellEen sociale trend waarbij mensen nieuwetechnologie gebruiken om dingen te doen ente maken met anderen, in plaats van gebruikte maken van de gevestigde ordeorganisaties en overheid.Source: Groundswell by Forrester.com
  9. 9. 3.200 QUANGO’S TRANSPARANCY120.000 WERKNEMERS140 MILJARD
  10. 10. HET GELD IS OP!
  11. 11. NO BOSSPLEASE
  12. 12. THEMO VE ME NT
  13. 13. Van waardeketen naar waardenetwerk BedrijvenMedia Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Marco Derksen in het boek Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
  14. 14. Bedrijven web 1.0 web 2.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Marketing Source: Marco Derksen in het boek Society 3.0 Communicatie Communication Dialogue Value Networks Klanten
  15. 15. Organizing Without Organizations “Here comes everybody” by Clay Shirkycooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency
  16. 16. Organizing Without Organizations- SHARING - SHARING
  17. 17. Organizing Without Organizations- CONVERSATION -
  18. 18. Organizing Without Organizations- CONVERSATION -CONVERSATION
  19. 19. Organizing Without Organizations- COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
  20. 20. POWER TOTHE CROWD
  21. 21. Organizing Without Organizations- COLLECTIVE (INTER)ACTION -
  22. 22. Organizing Without Organizations- COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
  23. 23. COLLABORATIVE CONSUMPTION
  24. 24. PEER-2-PEEREVERYTHING!
  25. 25. PEER-2-PEEREVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
  26. 26. PEER-2-PEEREVERYTHING! crowd collaboration food dinner lunch twitter connecting peers cooking tweetjemee tweet je mee concept nederland
  27. 27. PEER-2-PEEREVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
  28. 28. PEER-2-PEEREVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
  29. 29. We become are Mobile!
  30. 30. MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
  31. 31. COMMODITY MARKE TS commodity added value branding co-creation coffee koffie senseobusiness modelspricing strategy
  32. 32. strategie add value price strategy chooseADD PRICE business models organization organisationVALUE company STRATEGY corporate
  33. 33. CASE
  34. 34. Uitdagingen Vergadermarkt‣ Vergaderzalen zijn een commodity geworden.‣ Steeds moeilijker om goed personeel te vinden.‣ Huidige regels en richtlijnen sluiten niet meer aan op de markt.‣ Prijs is leidend geworden (grote inkopers).‣ Aantal gasten per boeking neemt af.
  35. 35. The Longtail Traditional business: 80% of the revenue is generated by app. 15 bookers Volume in ! Seats2meet.com 80% of the bookers spend less than ! 500 per year! # bookers
  36. 36. TRANSACTIONAL SOCIAL
  37. 37. SEARCH SOCIAL
  38. 38. It’s all about Social Touchpointsintensiteit interactie T T T verloop van tijd
  39. 39. Van organiseren naar faciliteren Seats2meet.com Locaties Locaties Klanten
  40. 40. Buzz Marketing
  41. 41. Buzz is Business
  42. 42. Buzz is Business
  43. 43. Buzz is Business
  44. 44. Seats2meet.com Websites 90% USER GENERATED CONTENT
  45. 45. Welcome @ Seats2work.com
  46. 46. Welcome @ Seats2work.com REALTIME!
  47. 47. Knowledge versus Location
  48. 48. Knowledge versus Location
  49. 49. MARKTLEIDER 3.0Social Trends & Disruptive Businessmodels
  50. 50. Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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