Yoram licht smx2013

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  • 1. Legal “Heads Up” on social media activityYoram Lichtenstein,. Adv
  • 2. Think before you post .
  • 3. ...Think twice
  • 4. Check facts beforeposting
  • 5. Tips for social mediapostingTips 1-2:• Nothing stays private on social media.• Do not post stuff that might harm you if it became public, not even on private media.
  • 6. Check your sourceTip 3:Don’tincludereferencesWhich youare notsure of.
  • 7. Think of the implicationsof your activities onothers•
  • 8. Social Media Policy #1 Embracing Social Media Policy is crucial. SMP should include:• Can employees discuss work on their personal accounts?• Is there a distinction between private and professional account and content?• Who owns the employee’s work-related- account?• Use of employer’s logo.• What is forbidden on social media sites?• Protection of employer’s and third party’s intellectual property.
  • 9. Social Media Policy #2• Inclusion of proper waivers.• Address third parties carefully and respect their rights and interests.• Respect confidentiality and act carefully.• Don’t let Internet and social media use interfere with your work.• Etc.
  • 10. Social Media PolicyTipsTips 4-7:• Form an individual Social Media Policy that meets your specific business and needs.• Make sure all employees sign a copy of Policy and verify that they understood it.• Conduct ongoing training of employees with the Policy.• Enforce the Policy on a continuous basis.• Continuously monitor social media activity to locate breaches as soon as they happens.
  • 11. Employees may besacked due to socialmedia activity
  • 12. Coca-cola pulls acampaign fromFacebook .
  • 13. ”Not a “no-man’s landTip 9:Even on social media,mind the social media’sterm of use and therelevant law. Make sureyou are not in breachof either.
  • 14. Thank you