The document discusses several companies' social media policies: - GM's policy encourages employees to participate individually but within its code of conduct, and restricts discussing confidential information. - Tata Sons' policy allows only designated employees to participate officially, and says individual employees should not use company branding and should protect individual and company interests. - Coke's policy requires certification for online spokespeople and following its code of conduct. - Amul's policy focuses on using its mascot in humorous social media posts about current events. - Intel's policy emphasizes staying on topic, being respectful, and respecting proprietary information. - Microsoft's "Channel 9 Doctrine" focuses on having human conversations rather than

1. By Group -8
Sohrab Singh - sohrabsingh.in
Achal Gautam – www.achalgautam.com
Jeewant Singh Gupta- www.jeewant.com
Aakash Suresh Angadi- Aakashangadi.com
Puneeta Chellaramani -

2. What is Social Media Policy
 A corporate code of conduct for employees active on Social
media.
 It provides guidelines for employees who post content on the
Internet either as part of their job or as a private person.
 Its aim is to ensure that an employee's posts/tweets do not
expose the company.
 These policies directs employees when an employee should
identify himself as company representative.
 It also specifically states which information can be shared.
 They also include restrictions on disclosing confidential or
proprietary stuffs.
2

3. Social Media Policy of GM
 Social media provides new communication channel for
automotive industry.
 GM formally participates in these discussions through
authorized corporate channels.
 GM encourages its employees to participate as individual but
within its code of conduct “Winning with integrity”.
 Employees should aware of the legal liabilities involved.
 Employees should not discuss confidential GM information.
 No comment on GM financial performance.
 Respect and protect GM customers, employees, business
partners and suppliers & copyright and fair use laws.
 Be judicious about using GM Information Resources.
3

4. Social Media Policy of Tata Sons
 Company sponsored participation – Only designated employees
with permission from official communication dept.
 Individual Participation – Company branding (like logo,
trademark etc) should not be used.
 It should protect individual & company interests and be “scouts”
for sentimental & critical issues.
 Employees should not breach “Tata Code of Conduct”.
 Employees should identify themselves & speak in 1st person and
should respect copy rights and other laws.
 Protect confidential & propriety information.
 Respect employees, suppliers, customers and company.
4

5. Social Media Policy of Coke
• Online Spokespeople should be certified in Social Media
Certification program.
• Code of Business conduct along with other company policies
should be followed.
• Spokesperson’s affiliation with the company will be fully
disclosed.
• All the records will be kept.
• Transparency in all social media engagements should be there.
• Consumer’s privacy should be protected in all sorts.
• Respect for Intellectual Property Rights of the third parties
should be maintained.
• Technology should be used responsibly.
• Only the best practices should be utilized.
5

6. Social Media Policy for Amul
 Amul girl is related to values like honesty, purity and subtlety. She rose to
every occasion like cricket double century, scandals surrounding
politicians, controversial policies etc.
 From the last 30 years Amul’s topicals have stood the test of times.
 Launched “Utterly Butterly Gallery” where people can select the topical of
their choice and people with most liked topicals will be given prizes.
 Amul mainly concentrates on facebook. Twitter and Youtube options yet to
be explored fully.
 The content of the topicals should be exclusive, top notch quality,
humorous and loved by all.
 Amul puts a lot of emphasis on print media. Charm of Amul girl is still
great in print media ads.
 Ads connect with recent theme or event and catchy phrases are used that
catches the essence of its products along with the theme.
6

7. Guiding Principles by Intel
 Stick to your area of expertise and provide unique, individual
perspectives on what’s going on at Intel and in the world.
 Post meaningful, respectful comments—no spam and no remarks that
are off-topic or offensive.
 Always pause and think before posting. That said, reply to comments in
a timely manner, when a response is appropriate.
 Respect proprietary information and content, and confidentiality.
 When disagreeing with others’ opinions, keep it appropriate and polite.
 Know and follow the INTEL CODE OF CONDUCT and the INTEL
PRIVACY POLICY
7

8. Channel 9 Doctrine by Microsoft
 It should inspire Microsoft and our customers to talk in an
honest and human voice. Not a marketing tool, not a PR tool,
not a lead generation tool.
 Be a human being. Learn who our customers are.
 Learn by listening. Don't get defensive, don't argue for the sake
of argument.
 Be smart. Think before you speak.
 The goal is to surprise and delight, not to promote or preach.
 Don't shock the system. Lasting change only happens in baby
steps.
 Know when to turn the mic off.
 Don't be a jerk. Nobody likes mean people.
 Commit to the conversation. Don't stop participating because
you don't agree with someone. Relationships are not built in a
day.
8

9. Infosys- walking the tight rope
 Infosys launched its social media campaign through Orkut
with the intent of communicating joining dates and
ground rules to new joinees0 highly successful
 Infy tried replicating the same success story on Facebook.
However, building employee dissatisfaction post 2008 led
Infosys to establish a list of Do’s and Don’ts for its
employees.
 Currently the Infy page integrates Infy TV (an internal
communication media) with FB and Youtube. Infy’s social
media efforts are targeted at shareholders.
 In essence, Infosys seems to be walking the tight rope
between maintaining excitement amongst its stakeholders
and new joiners and managing negativity internally.
9

10. 10

11. Thank you
11