A key note presentation for Etail Asia 2014 (http://www.wbresearch.com/etailasia/home.aspx) presented by Naz Musa - Regional CEO of LivingSocial overseeing Malaysia, Indonesia, & Philippines | Created by Russell Morgan - Head of Marketing, Asia. This provides an overview of the current state of e-commerce in APAC and the main opportunities for growth as we look towards the future.

30. 73%
27%

32. 89%
84%
81%
79%
76%
73%73%
65%64%
59%
44%
39%39%
36%35%
33%
32%29%
25%24%
22%
18%17%16%
11%10%
5%
2% 1% 1%
NewZealand
SouthKorea
Australia
Japan
Taiwan
Singapore
HongKong
Malaysia
Macau
Brunei
China
Vietnam
Maldives
Philippines
Thailand
Fiji
APACAverage
Indonesia
Bhutan
Nepal
Bangladesh
SriLanka
India
Mongolia
Laos
Pakistan
Cambodia
PapuanewGuinea
Myanmar
Timor-Leste

33. 6.2
5.6
5.5
5.3
5.1
4.9
4.7
4.6
4.5
4.5
3.5
3.5
3.5
2.8
3.1
2.5
2
3.1
2.6
2.3
1.7
1.9
1.7
2.1
1
1.6
Philippines
Malaysia
Indonesia
Singapore
Thailand
India
Taiwan
Vietnam
China
Australia
HongKong
Japan
South
Korea
Laptop/Desktop
Mobile

34. 64%63%
61%
59%
57%
55%
53%
51%
46%
44%
36%
32%
29%
27%
25%25%
22%22%
17%17%
11%
9% 8% 7% 6% 6% 6%
4% 4%
2%
Taiwan
Brunei
HongKong
Singapore
Australia
NewZealand
Malaysia
Macau
China
Maldives
Thailand
Philippines
Fiji
SouthKorea
APACAverage
Indonesia
Mongolia
Vietnam
Japan
Bhutan
Nepal
SriLanka
Cambodia
india
Timor-Leste
Laos
Pakistan
PapuaNewGuinea
Bangladesh
Myanmar

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• 世書 名付
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