Join us: http://www.cincinnatidigitalxchange.com The Cincinnati Digital Xchange had our third event of the year, on March 26th. The March event's format was a little different. Several people from the local area went SXSW this year. Watch the summary video: http://goo.gl/SQ6Oo (Be sure to watch the individual videos using the links below.) Link to the presentation: The CDX brought you the highlights from some of the attendees. No waiting in line for a badge, sitting through long presentations, or having to stand in line for the next event. You got the highlighted version of what attendees saw and experienced. They may even have brought back information on what could be the next Twitter or Foursquare. The presentations were brief and in a round table discussion format: one slide and a 5-minute presentation. There will be Q&A at the end of the presentations. The goal is to have attendees share the key learnings from this year's conference with those who could not attend. Special thanks to our sponsors: CincyTech - http://www.cincytechusa.com Cintrifuse - http://www.facebook.com/Cintrifuse Lifeat30fps - http://www.facebook.com/lifeat30fps A great list of organizations that presented their thoughts on SXSW 2013. Companies include: Possible - http://www.possible.com Pat Morgan Watch the video: http://goo.gl/X9448 Empower MediaMarketing - http://www.empowermm.com Drew McKenzie Watch the video: http://goo.gl/j9bmd dunnhumby - http://www.dunnhumby.com/us/ Matthew Tripepi Watch the video: http://goo.gl/vUix6 Dawn Shirley Watch the video: http://goo.gl/KW5ac CincinnatiUSA Partnership - http://www.cincinnatiusa.org Tammy Riddle Watch the video: http://goo.gl/VxAW3 Lisnr - http://lisnr.com Chris Ridenour Watch the video: http://goo.gl/7f1ev Cintrifuse - http://cintrifuse.com Roanne Lee Watch the video: http://goo.gl/vY0aO Thanks for joining us! The Cincinnati Digital Xchange Team: Russ Shirley (http://www.linkedin.com/in/russshirley) Matt Booher (http://www.linkedin.com/in/mattbooher) Ike Brunner David Heimbach (http://www.linkedin.com/in/dwheimbach)

1. Cincinnati Digital Xchange: SXSW 2013 Round Table
Copyright © 2013 Cincinnati Digital Xchange

2. SXSW 2013 Round Table
What is SXSW?
The first South by Southwest Music Conference and
Festival (SXSW) was held in 1987 in Austin, Texas.
700 registrants has grown to 16,000 registrants
In 1994, SXSW added a film and interactive component to
accommodate these growth industries.
SXSW Film and Interactive events together attract
approximately 32,000 registrants to Austin every March.
Source: http://sxsw.com/about/history
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3. SXSW 2013 Round Table
How is this going to work?
Each speaker will tell us a little about what s/he does and
who s/he works for.
Each speaker will have 5 - 7 minutes to tell us what s/he
saw as the next big thing, trend, or insight s/he came away
with at SXSW.
After everyone has presented we will open it up for
questions.
Is everyone ready?
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4. SXSW 2013 Round Table: Presenters
Roanne Lee Drew McKenzie
Cintrifuse Empower MediaMarketing
Chris Ridenour Pat Morgan
Lisnr Possible
Matthew Tripepi Tammy Riddle
dunnhumby CincinnatiUSA Partnership
Dawn Shirley Russ Shirley
dunnhumby Cincinnati Digital Xchange
Copyright © 2013 Cincinnati Digital Xchange

5. SXSW 2013 Round Table
Roanne Lee
Cintrifuse
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6. SXSW
Roanne Lee
Cintrifuse
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7. SXSW 2013 Round Table
Chris Ridenour
Lisnr
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8. Brands + Startups
Chris Ridenour
Lisnr
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9. SXSW 2013 Round Table
Matthew Tripepi
dunnhumby
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10. Leadership is key to success
Matthew Tripepi
dunnhumby
“We realize we don't have to do everything well, just a few things” -Dennis Crowley,
Foursquare founder
“Industries have to match the conveniences existing in technology” – Shawn Fanning,
Napster founder
“Leadership will be a blend of creative and analysis, as well as understanding human
behavior” – Fast Company CMO
“It is quicker to experiment and test theories than to debate. High frequency/velocity
experiments allow for faster learning.” – Intuit CMO
“Exposing the data allows for building of business” – Weather Channel CEO
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11. SXSW 2013 Round Table
Dawn Shirley
dunnhumby
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12. SXSW - Walgreens
Dawn Shirley
dunnhumby
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13. SXSW 2013 Round Table
Drew McKenzie
Empower MediaMarketing
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14. Hardware Not Software
Drew McKenzie
Empower MediaMarketing
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15. SXSW 2013 Round Table
Pat Morgan
Possible
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16. THE VALUE OF ONE SECOND
Pat Morgan
Possible
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17. SXSW 2013 Round Table
Tammy Riddle
CincinnatiUSA Partnership
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18. SXSW Trends Observed
Tammy Riddle
CincinnatiUSA Partnership fro Economic Development
Crowdfunding
Race to the moon
Analytics
Emerging apps, growth for agencies, growth for IT
Demand for Talent
Code, design, analytics
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19. SXSW 2013 Round Table
Russ Shirley
Cincinnati Digital Xchange
Copyright © 2013 Cincinnati Digital Xchange

20. Apps of SXSW
Russ Shirley
Cincinnati Digital Xchange
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21. SXSW 2013 Round Table: Questions
Cincinnati Digital Xchange: SXSW 2013 Round Table
March 26, 2013
Copyright © 2013 Cincinnati Digital Xchange