Semantic targeting is een technologie waarmee je je online display campagne plaatst in het juiste umfeld. Dus alleen op pagina's of sites waar de geschreven content aansluit bij jouw product of dienst of bij de interesses van je doelgroep.

1. ad pepper media International NV
for online advertising

2. ad pepper media at a glance
ad pepper media is an independent international performance
network with unique technology.
16 offices in eight European countries
and the USA
Powerful ability to deliver international
campaigns through locally adapted
services and solutions
Conducting campaigns in more than 50
countries
245 employees worldwide
Presence in all important online
advertising markets International expertise in the online
market since 1999
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3. iSense Display in detail
What can you do with iSense display
Your display banners next to the right content.
Our Sense Engine© classifies every single page impressions to
over 3.800 different themes.
Our ad server chooses real time your matching
ad and shows it to your target group.
No cookies
The right message to the right person on the right place!
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4. Content targeting - iSense
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5. How does it work?
Real-time semantic analysis the content of every single webpage
ANWB, verzekeringen,
verkeer, auto, vakantie,
wegenwacht, pechhulp,
Scrape output Europa, service, pech, auto,
motor, pechgeval,
pechmeldingen, buitenland
reisverzekering,
lidmaatschap, hulp
…
iSense real-time analysis says:
Pechhulpverzekering
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6. Optimization in detail
Auto-optimization on semantic themes for best performance
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7. iSense semantic targeting
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8. You select
Your product or service Your target group
Business, Computer, Mannen, Vrouwen,
Onderwijs, Levensmiddelen, Jongere jongeren, Oudere jongeren,
Financiën, Mode en Stijl, Fitness, Gezinnen en jonge ouders,
Huis en Tuin, Electronica, Wetgeving Silver surfer 50+,
Gezondheid, Dieren, Amusement, Sociale klasse AB1, B2CD
Onroerend goed, Sport, Reizen, De groene consument
Reisbestemmingen, Transport,
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9. Landscape
publishers
ad pepper media network
1
25+
Ad exchanges Trading desks
Demand side platforms
5+
100.000+ 50+ 10+
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10. What is Real-Time bidding?
bidder
Visitor
website banner
00.00 sec. 00.03 sec.
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11. Bidder Features
and others…
Price Price
Domains/white list Domains/white list with page
Content targeting level transparancy
Brand safety Content targeting with iSense
Frequency cap Brand safety with SiteScreen
Location Frequency cap
Time Location
Format Time
Retargeting Format
Retargeting
Powered by
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12. ad pepper media bidder features
Domains/ white list Domains/ white list
Publishers determine what advertisers see. Proprietary technology can see all domains on
They expose, define or block their domain(s). page level despite what is determined by
Targeting, optimization and reporting is only publishers. Targeting, optimization and
possible on what is available. reporting is possible on page level. No more
black box or blind network!
Content targeting Content targeting
234 content categories based on Crystal 3.800 categories of content can be selected.
Semantics technology (an ad pepper Every single webpage is real-time categorised
company). A separate user license is by ad pepper’s unique semantic targeting tool
required. iSense developed by Crystal Semantics.
Brand safety Brand safety
Websites are subsequently manually checked Every single website is automatically and
on controversial content. Safety is possible on real-time scanned on page level for 18
domain level. differend kinds of controversial content.
Safety is real-time on page level.
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13. Transparent reporting
Detailed reporting provides full campaign insights with
impressions, clicks, iSense content and clear website list.
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14. Screenshot #1 – Autoweek.nl
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15. Screenshot #2 – Autotrader.nl
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16. Screenshot #3 – Autoblog.nl
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17. Screenshot #4 – Nu.nl
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18. Screenshot #5 – Viva.nl
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19. Screenshot #6– vrouwenchannel
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20. Whitelist “alle autosites van NL”
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21. Brand safety - SiteScreen
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22. Real-time brand protection
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23. Thank you for your interest!
Richard Sweep
managing director
06-479 28 543
rsweep@adpepper.com