SlideShare a Scribd company logo
1 of 39
Download to read offline
Doing it
different!

     2	
  
3	
  
4	
  
5	
  
6	
  
2005   2009       2012
          7	
  
8	
  
9	
  
10	
  
Ö3-Wundertüte




         11	
  
Ö3-Wundertüte




         12	
  
The
results

          13	
  
14	
  
3 million
      mobiles

      15	
  
3 million
      mobiles

      16	
  
3 million
      mobiles
                       Vienna



  Innsbruck

              17	
  
Ö3-Wundertüte

4,5 million
          euros

         18	
  
Ö3-Wundertüte

76 tons
Cu	
  
       recycled
    Au	
                       in 2012
             Ir	
  

                      19	
  
Ö3-Wundertüte

12 jobs
      unemplyed
longterm



         20	
  
Brand
Extension

    21	
  
22	
  
23	
  
24	
  
25	
  
26	
  
27	
  
28	
  
29	
  
30	
  
31	
  
32	
  
33	
  
34	
  
35	
  
36	
  
37	
  
38	
  
Than
ky u

       39	
  

More Related Content

Viewers also liked

Strategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James CridlandStrategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James CridlandRolf Brandrud
 
Radio players full session
Radio players   full sessionRadio players   full session
Radio players full sessionRolf Brandrud
 
Multiplatform radio - James O Brien, ABC, Australia
Multiplatform radio  - James O Brien, ABC, AustraliaMultiplatform radio  - James O Brien, ABC, Australia
Multiplatform radio - James O Brien, ABC, AustraliaRolf Brandrud
 
European strategies for digital switch-over for radio. Radio executives from...
European strategies for digital switch-over for radio.  Radio executives from...European strategies for digital switch-over for radio.  Radio executives from...
European strategies for digital switch-over for radio. Radio executives from...Radiodays Europe
 
2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovskiRolf Brandrud
 
2013190900_Birenheide
2013190900_Birenheide2013190900_Birenheide
2013190900_BirenheideRolf Brandrud
 
2013 19-0900 bollert
2013 19-0900 bollert2013 19-0900 bollert
2013 19-0900 bollertRolf Brandrud
 
Multiplatform radio - Caroline Graze, NRJ, Germany
Multiplatform radio  - Caroline Graze, NRJ, GermanyMultiplatform radio  - Caroline Graze, NRJ, Germany
Multiplatform radio - Caroline Graze, NRJ, GermanyRolf Brandrud
 
Strategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBUStrategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBURolf Brandrud
 
Radio's connected future - Cilla Benkö, SR, SE
Radio's connected future - Cilla Benkö, SR, SERadio's connected future - Cilla Benkö, SR, SE
Radio's connected future - Cilla Benkö, SR, SERadiodays Europe
 
Digital radio full session
Digital radio   full sessionDigital radio   full session
Digital radio full sessionRolf Brandrud
 
RDE12 Clive Dickens and Tony Morey
RDE12 Clive Dickens and Tony MoreyRDE12 Clive Dickens and Tony Morey
RDE12 Clive Dickens and Tony MoreyRadiodays_Europe
 
Radio Summit - Jacqueline Smit, Radio 538, Netherlands
Radio Summit - Jacqueline Smit, Radio 538, NetherlandsRadio Summit - Jacqueline Smit, Radio 538, Netherlands
Radio Summit - Jacqueline Smit, Radio 538, NetherlandsRadiodays Europe
 
Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USAProgramme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USARadiodays Europe
 

Viewers also liked (20)

2013191500Marquardt
2013191500Marquardt2013191500Marquardt
2013191500Marquardt
 
2013 18 1645_Hall
2013 18 1645_Hall2013 18 1645_Hall
2013 18 1645_Hall
 
Strategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James CridlandStrategies for mobiles and smartphones - James Cridland
Strategies for mobiles and smartphones - James Cridland
 
Radio players full session
Radio players   full sessionRadio players   full session
Radio players full session
 
Multiplatform radio - James O Brien, ABC, Australia
Multiplatform radio  - James O Brien, ABC, AustraliaMultiplatform radio  - James O Brien, ABC, Australia
Multiplatform radio - James O Brien, ABC, Australia
 
RDE12 Marieke Hermans
RDE12 Marieke HermansRDE12 Marieke Hermans
RDE12 Marieke Hermans
 
European strategies for digital switch-over for radio. Radio executives from...
European strategies for digital switch-over for radio.  Radio executives from...European strategies for digital switch-over for radio.  Radio executives from...
European strategies for digital switch-over for radio. Radio executives from...
 
2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski2013 19-1500 richter rustemovski
2013 19-1500 richter rustemovski
 
2013190900_Birenheide
2013190900_Birenheide2013190900_Birenheide
2013190900_Birenheide
 
Hybrid radio
Hybrid radio Hybrid radio
Hybrid radio
 
2013 19-0900 bollert
2013 19-0900 bollert2013 19-0900 bollert
2013 19-0900 bollert
 
Multiplatform radio - Caroline Graze, NRJ, Germany
Multiplatform radio  - Caroline Graze, NRJ, GermanyMultiplatform radio  - Caroline Graze, NRJ, Germany
Multiplatform radio - Caroline Graze, NRJ, Germany
 
Strategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBUStrategies for mobiles and smartphones - Annika Nyberg, EBU
Strategies for mobiles and smartphones - Annika Nyberg, EBU
 
RDE12 Gunnar Garfors
RDE12 Gunnar GarforsRDE12 Gunnar Garfors
RDE12 Gunnar Garfors
 
Radio's connected future - Cilla Benkö, SR, SE
Radio's connected future - Cilla Benkö, SR, SERadio's connected future - Cilla Benkö, SR, SE
Radio's connected future - Cilla Benkö, SR, SE
 
2013191500_Pfaff
2013191500_Pfaff2013191500_Pfaff
2013191500_Pfaff
 
Digital radio full session
Digital radio   full sessionDigital radio   full session
Digital radio full session
 
RDE12 Clive Dickens and Tony Morey
RDE12 Clive Dickens and Tony MoreyRDE12 Clive Dickens and Tony Morey
RDE12 Clive Dickens and Tony Morey
 
Radio Summit - Jacqueline Smit, Radio 538, Netherlands
Radio Summit - Jacqueline Smit, Radio 538, NetherlandsRadio Summit - Jacqueline Smit, Radio 538, Netherlands
Radio Summit - Jacqueline Smit, Radio 538, Netherlands
 
Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USAProgramme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
Programme development and podcasting - Chris Bannon, VP, WNYC, New York, USA
 

2013 19-1005 pauser