Strategies for mobiles and smartphones - Annika Nyberg, EBU

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Strategies for mobiles and smartphones - Annika Nyberg, EBU

  1. 1. WHAT IS THE EURO-CHIP? EURO-CHIP THE TIME IS NOW ANNIKA NYBERG FRANKENHAEUSER MEDIA DIRECTOR, EBU RADIODAYS EUROPE BERLIN 18-19.3.2013 It is NOT a chip set! EURORADIO, ANNIKA NYBERG 03/15/13 EURO-CHIP: WHAT IS IT THEN? EURO-CHIP CAMPAIGN– WHY? -Radio needs a broadcast backbone -The future of radio lies in using the combination of broadband and broadcast – -The Euro-Chip is a concept and a campaign = free-to-air broadcast, not one or the other analogue and digital, in all devices -Radio has to be where the users are – above all in mobile phones and tablets -The key message: We support the Euro-Chip as a minimum requirement in all devices -It needs to be there as broadcast – FM, DAB, DAB+, DMB -The aim: to ensure the future of radio, worldwide -This campaign has been launched and discussed among broadcasters representing the content part of the industry -Fully supported by the EBUbEURORADIO, ANNIKA NYBERG 03/15/13 EURORADIO, ANNIKA NYBERG 03/15/13
  2. 2. THE EURO-CHIP: KEY BENEFITS DIGITAL RADIO IN EUROPE -We believe that everybody gains from this initiative: broadcasters, carmakers, radio manufacturers, mobile phone manufacturers – but above all – consumers -Cost-free listening for consumers -Efficient use of media delivery networks and reduced pressure on mobile broadband networks -Spectrum efficiency -Huge potential for combined media delivery channels: Hybrid radio services will foster new business models for the digital economy -Enhanced traffic safety -The Euro-Chip is a simple answer to give radio a future in the digital economy and it will facilitate the transition to digital radio Source: WorldDMBEURORADIO, ANNIKA NYBERG 03/15/13 EURORADIO, ANNIKA NYBERG 03/15/13 DIGITAL RADIO IN EUROPE - A EURO-CHIP FUTURE? THANK YOU nyberg@ebu.ch www.ebu.chEURORADIO, ANNIKA NYBERG 03/15/13 EURORADIO, ANNIKA NYBERG 03/15/13

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