2013191500Marquardt

322 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
322
On SlideShare
0
From Embeds
0
Number of Embeds
101
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2013191500Marquardt

  1. 1. NDR Info Reporterpool – investigative research and more...Radiodays Europe
  2. 2. NDR Info Online, 14/03/2013- Daily reach of 600.000 listeners- NDR Info covers four Northern German Countries- Listener‘s average: 52 years Radiodays Europe
  3. 3. Scoops NDR Info scoop, 28/09/2012- Investigation of right-wing extremist groups- Several Investigations about the abuse of personal data- Financial market: illegal trading in a North German Landesbank- Antibiotics in the poultry industry- Toxic cabin air – and why a passenger plane nearly crashed in CologneRadiodays Europe
  4. 4. Why investigative research for a radio program?- Competition getting harsher- News radio-programs need more than just fast news- Creating our own news, agenda-setting- Strengthening our journalistic profile NDR Info scoop, 07/06/2012Radiodays Europe
  5. 5. NDR Info Reporterpool NDR Info scoop, 19/01/2013- Started in 2005- No pressure to deliver on a daily basis- Time for in-depth research- Cooperations with TV and Online- Many stories are broadcasted nationwide- Scoops and reports of high quality instead of „Fast Food Journalism“- Focus: investigative ResearchRadiodays Europe
  6. 6. NDR Info Reporterpool – outcome- Source NDR Info is widely and well known for investigative stories- TV, newspapers and online media quote NDR Info- NDR Info is widely recognized in other media and in public- Profit for the medium radio as a wholeBy:- Quality of research and „marketing“ of the stories- Connecting with TV, newspapers and online media nationwide (distribution via different channels)- Increasing the impact of the storiesRadiodays Europe
  7. 7. Thank you for your patience!Questions???? NDR Info scoop, 19/11/2012Radiodays Europe

×