Changing your Newsroom Radiodays Europe 2013 Berlin
Radio News – The analogue reservation• There are only few things in radio which have undergone as little changes in their workflow as the news.• In a digital age high time to think about it …
Daily Routine in the news: A hamster‘s treadmill• Every hour an editor puts in a lot of effort with comparably little output. live presenting Cigarette • 5 minutes of live presenting restroom •5 minutes for a cigarette and a coffee •5 minutes for a restroom visitation • 45 minutes of researching and writing items Research
At the end of the hour…… the newscast is on the air – and you arestarting all over again. A B C DPretty analogue Item Item Item ItemEspecially if you look at this:• A typical day in the news is determined by only a few important news items.• There is only little difference between consecutive newscasts. +• How easy it would be to just record the “+” item without having to read out the whole Item Item Item Item show all over again?
Next level news productionFlexible Modules instead of rigid blocksLet’s have a look at the newscontent : A B D E N1 N2 4 pm Radiodays.FM Newsshow C FFresh newselements like time,assembles thepool etc. are addedand delivers it on time.NEWSCLOUD automatically welcoming, jinglesExisting modules are recorded individually = module newscast automaticallyRepeating items taken from the audio complete
The modular freedomPersonalize your news - without extra effort• Flexible Modules are the basis for personalized services. NEWSCLOUD users have it all in their database. This is how it works: Editors add tags and categories to every single A tailor-fit set of audios is assembled and item including geoinformation. delivered. Playout on the listener‘s device. On demand. Automatic PUSH of all voiced audio files (including meta data) onto a webserver. Remember: With NEWSCLOUD an item is produced when there is time for it – there are always fresh news reports on request. Listener chooses his news preferences online.
Even more digital: Cloud sourced news production• NEWSCLOUD connects newsmakers with one system. Within one house or over hundreds of kilometers.• Everybody working in NEWSCLOUD has access to everything – and work can be divided.• An example from REGIOCAST: Central news room • Central voice unit for ALL items • Write and research Germany and world news News Center Schleswig Holstein • Write and research news from Schleswig Holstein. News Center Saxony • Write and research news from Saxony
Cloud-sourcing in radio is reality• NEWSCLOUD already connects REGIOCAST‘s main news office with local news centers in Saxony and Schleswig Holstein.• And with news desks of external clients. For instance Antenne MV.
Résumé• Traditional live news shows are a big waste of resources.• Radio news workflows need to be digitalized to optimize quality and / or costs.• Digital workflows are the basis for new digital services and products – unhampered by lack of resources.• Digital content in general is module-based and due to meta data etc. features a large degree of automation in its assemblage. Use it.• Consumers have gotten used to personalization – which is common with music and but almost unheard of when it comes to content. Provide what Spotify does not!• On a digital device your user will not cherish an analogue service.