2. PPC – case study… A Coffee Vending Machine providers in UK PPC
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4. PPC – case study … Period: Sept 2009 Number of leads/enquiries: 85 Total relevant leads: 21 Leads in their area: 17 Leads in another area that has no Kenco representative: 4 Conversions to business: 10 TOTAL Conversions: 10 Average turnover per conversion : £3500 so for 10 clients : £35,000 Average margin (profit) per conversion : £1000 so for 10 clients : £10,000 Typical contract period for a client : 3 years TOTAL profit earned : (3 x £10,000) = £30,000 http://www.kencovending.co.uk/ PPC