Designing for the rest of the world

1,728 views
1,691 views

Published on

Presentation given to UX Brighton on 12 May 2009:

Based loosely on earlier presentations at interaction09 and the IA Summit, but focused more on the research and design approach used for part of Nokia's Life Tools project.

Many thanks to Tom Jenkins for sharing his presentation material from Mobile Design UK with me.

Video recording of the original presentation is available here: http://www.vimeo.com/4660478

Published in: Design
1 Comment
5 Likes
Statistics
Notes
No Downloads
Views
Total views
1,728
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
1
Likes
5
Embeds 0
No embeds

No notes for slide

Designing for the rest of the world

  1. 1. Designing for the rest of the world UX Brighton – Brighton, UK 12 May 2009 Miles Rochford | miles.rochford@gmail.com All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.
  2. 2. New -ish ! About Life Tools Rapid ethnography Designing with insight Role as designers
  3. 3. About me All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. Miles Rochford
  4. 4. Miles Rochford
  5. 5. Helsinki London San Francisco
  6. 6. About Life Tools Rapid ethnography Designing with insight Role as designers
  7. 7. europe.nokia.com/lifetools
  8. 8. About Life Tools Rapid ethnography Designing with insight Role as designers
  9. 9. design ethnography qualitative validation quantitative validation
  10. 10. Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro
  11. 11. 90 participants 6 countries 2 weeks
  12. 12. Miles Rochford
  13. 13. Eddie Shannon
  14. 14. Miles Rochford
  15. 15. Miles Rochford
  16. 16. Miles Rochford
  17. 17. needs aspirations behaviour
  18. 18. 8 simple observations People rich, time rich, money poor It’s not what you know, it’s who you know Order through chaos Everything is shared Context is king Expect the unexpected Stay on the beaten path Everyone is MacGyver
  19. 19. About Life Tools Rapid ethnography Designing with insight Role as designers
  20. 20. Brainstorming | 1 week triple figures Visualising | 2 weeks double figures Fieldwork | 2 weeks single figures Filtering | 2 days
  21. 21. Design Cluedo.
  22. 22. + personas + design guidelines + design patterns + PowerPoint slides (yay!)
  23. 23. About Life Tools Rapid ethnography Designing with insight Role as designers
  24. 24. How can we become better designers? Unintended Design Self Design Genius Design Activity-Focused Design People-Focused Design http://www.uie.com/articles/five_design_decision_styles
  25. 25. Let people design?
  26. 26. Noah Berger for The New York Times Let data design?
  27. 27. Let designers listen.
  28. 28. “[Designers need a] fearlessness of really listening” Shelley Evenson, Carnegie Mellon University Service Design Network, November 2008, Amsterdam
  29. 29. Empathy. The one tool you need as a designer.
  30. 30. Thank you. Kiitos. Eddie Shannon
  31. 31. Questions? miles.rochford@gmail.com www.slideshare.net/rochford @21five Local photographer, paid by Miles Rochford

×