Designing for the rest of the world

Designing for the rest of the world UX Brighton – Brighton, UK 12 May 2009 Miles Rochford | miles.rochford@gmail.com All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.

New -ish ! About Life Tools Rapid ethnography Designing with insight Role as designers

About me All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. Miles Rochford

Miles Rochford

Helsinki London San Francisco

About Life Tools Rapid ethnography Designing with insight Role as designers

europe.nokia.com/lifetools

design ethnography qualitative validation quantitative validation

Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro

90 participants 6 countries 2 weeks

Miles Rochford

Eddie Shannon

Miles Rochford

needs aspirations behaviour

8 simple observations People rich, time rich, money poor It’s not what you know, it’s who you know Order through chaos Everything is shared Context is king Expect the unexpected Stay on the beaten path Everyone is MacGyver

Brainstorming | 1 week triple figures Visualising | 2 weeks double figures Fieldwork | 2 weeks single figures Filtering | 2 days

Design Cluedo.

+ personas + design guidelines + design patterns + PowerPoint slides (yay!)

How can we become better designers? Unintended Design Self Design Genius Design Activity-Focused Design People-Focused Design http://www.uie.com/articles/five_design_decision_styles

Let people design?

Noah Berger for The New York Times Let data design?

Let designers listen.

“[Designers need a] fearlessness of really listening” Shelley Evenson, Carnegie Mellon University Service Design Network, November 2008, Amsterdam

Empathy. The one tool you need as a designer.

Thank you. Kiitos. Eddie Shannon

Questions? miles.rochford@gmail.com www.slideshare.net/rochford @21five Local photographer, paid by Miles Rochford

Designing for the rest of the world

by Miles Rochford on May 17, 2009

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