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Designing for the rest of the world
UX Brighton – Brighton, UK
12 May 2009




Miles Rochford | miles.rochford@gmail.com
A...
New
                            -ish
                                !
About Life Tools
Rapid ethnography
Designing with i...
About me
All opinions expressed in this presentation are my own and do not necessarily represent the official view of Noki...
Miles Rochford
Helsinki

                London
San Francisco
About Life Tools
Rapid ethnography
Designing with insight
Role as designers
europe.nokia.com/lifetools
About Life Tools
Rapid ethnography
Designing with insight
Role as designers
design ethnography
qualitative validation
quantitative validation
Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro
90 participants
6 countries
2 weeks
Miles Rochford
Eddie Shannon
Miles Rochford
Miles Rochford
Miles Rochford
needs
aspirations
behaviour
8 simple observations
People rich, time rich, money poor
It’s not what you know, it’s who you know
Order through chaos
Eve...
About Life Tools
Rapid ethnography
Designing with insight
Role as designers
Brainstorming | 1 week   triple figures


Visualising | 2 weeks    double figures



Fieldwork | 2 weeks
                 ...
Design Cluedo.
+ personas
+ design guidelines
+ design patterns
+ PowerPoint slides (yay!)
About Life Tools
Rapid ethnography
Designing with insight
Role as designers
How can we become
better designers?
Unintended Design
Self Design
Genius Design
Activity-Focused Design
People-Focused Des...
Let people design?
Noah Berger for The New York Times




Let data design?
Let designers listen.
“[Designers need a]
 fearlessness of really listening”

Shelley Evenson, Carnegie Mellon University
Service Design Network...
Empathy.

 The one tool you
need as a designer.
Thank you. Kiitos.




                     Eddie Shannon
Questions?
miles.rochford@gmail.com
www.slideshare.net/rochford
@21five




                              Local photograph...
Designing for the rest of the world
Designing for the rest of the world
Designing for the rest of the world
Designing for the rest of the world
Designing for the rest of the world
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Designing for the rest of the world

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Presentation given to UX Brighton on 12 May 2009:

Based loosely on earlier presentations at interaction09 and the IA Summit, but focused more on the research and design approach used for part of Nokia's Life Tools project.

Many thanks to Tom Jenkins for sharing his presentation material from Mobile Design UK with me.

Video recording of the original presentation is available here: http://www.vimeo.com/4660478

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Transcript of "Designing for the rest of the world"

  1. 1. Designing for the rest of the world UX Brighton – Brighton, UK 12 May 2009 Miles Rochford | miles.rochford@gmail.com All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.
  2. 2. New -ish ! About Life Tools Rapid ethnography Designing with insight Role as designers
  3. 3. About me All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. Miles Rochford
  4. 4. Miles Rochford
  5. 5. Helsinki London San Francisco
  6. 6. About Life Tools Rapid ethnography Designing with insight Role as designers
  7. 7. europe.nokia.com/lifetools
  8. 8. About Life Tools Rapid ethnography Designing with insight Role as designers
  9. 9. design ethnography qualitative validation quantitative validation
  10. 10. Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro
  11. 11. 90 participants 6 countries 2 weeks
  12. 12. Miles Rochford
  13. 13. Eddie Shannon
  14. 14. Miles Rochford
  15. 15. Miles Rochford
  16. 16. Miles Rochford
  17. 17. needs aspirations behaviour
  18. 18. 8 simple observations People rich, time rich, money poor It’s not what you know, it’s who you know Order through chaos Everything is shared Context is king Expect the unexpected Stay on the beaten path Everyone is MacGyver
  19. 19. About Life Tools Rapid ethnography Designing with insight Role as designers
  20. 20. Brainstorming | 1 week triple figures Visualising | 2 weeks double figures Fieldwork | 2 weeks single figures Filtering | 2 days
  21. 21. Design Cluedo.
  22. 22. + personas + design guidelines + design patterns + PowerPoint slides (yay!)
  23. 23. About Life Tools Rapid ethnography Designing with insight Role as designers
  24. 24. How can we become better designers? Unintended Design Self Design Genius Design Activity-Focused Design People-Focused Design http://www.uie.com/articles/five_design_decision_styles
  25. 25. Let people design?
  26. 26. Noah Berger for The New York Times Let data design?
  27. 27. Let designers listen.
  28. 28. “[Designers need a] fearlessness of really listening” Shelley Evenson, Carnegie Mellon University Service Design Network, November 2008, Amsterdam
  29. 29. Empathy. The one tool you need as a designer.
  30. 30. Thank you. Kiitos. Eddie Shannon
  31. 31. Questions? miles.rochford@gmail.com www.slideshare.net/rochford @21five Local photographer, paid by Miles Rochford

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