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Designing for the rest of the world

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Presentation given to UX Brighton on 12 May 2009: ...

Presentation given to UX Brighton on 12 May 2009:

Based loosely on earlier presentations at interaction09 and the IA Summit, but focused more on the research and design approach used for part of Nokia's Life Tools project.

Many thanks to Tom Jenkins for sharing his presentation material from Mobile Design UK with me.

Video recording of the original presentation is available here: http://www.vimeo.com/4660478

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  • 1. Designing for the rest of the world UX Brighton – Brighton, UK 12 May 2009 Miles Rochford | miles.rochford@gmail.com All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia.
  • 2. New -ish ! About Life Tools Rapid ethnography Designing with insight Role as designers
  • 3. About me All opinions expressed in this presentation are my own and do not necessarily represent the official view of Nokia. Miles Rochford
  • 4. Miles Rochford
  • 5. Helsinki London San Francisco
  • 6. About Life Tools Rapid ethnography Designing with insight Role as designers
  • 7. europe.nokia.com/lifetools
  • 8. About Life Tools Rapid ethnography Designing with insight Role as designers
  • 9. design ethnography qualitative validation quantitative validation
  • 10. Miles Rochford, Tom Jenkins, Eddie Shannon, Manu Zavattaro
  • 11. 90 participants 6 countries 2 weeks
  • 12. Miles Rochford
  • 13. Eddie Shannon
  • 14. Miles Rochford
  • 15. Miles Rochford
  • 16. Miles Rochford
  • 17. needs aspirations behaviour
  • 18. 8 simple observations People rich, time rich, money poor It’s not what you know, it’s who you know Order through chaos Everything is shared Context is king Expect the unexpected Stay on the beaten path Everyone is MacGyver
  • 19. About Life Tools Rapid ethnography Designing with insight Role as designers
  • 20. Brainstorming | 1 week triple figures Visualising | 2 weeks double figures Fieldwork | 2 weeks single figures Filtering | 2 days
  • 21. Design Cluedo.
  • 22. + personas + design guidelines + design patterns + PowerPoint slides (yay!)
  • 23. About Life Tools Rapid ethnography Designing with insight Role as designers
  • 24. How can we become better designers? Unintended Design Self Design Genius Design Activity-Focused Design People-Focused Design http://www.uie.com/articles/five_design_decision_styles
  • 25. Let people design?
  • 26. Noah Berger for The New York Times Let data design?
  • 27. Let designers listen.
  • 28. “[Designers need a] fearlessness of really listening” Shelley Evenson, Carnegie Mellon University Service Design Network, November 2008, Amsterdam
  • 29. Empathy. The one tool you need as a designer.
  • 30. Thank you. Kiitos. Eddie Shannon
  • 31. Questions? miles.rochford@gmail.com www.slideshare.net/rochford @21five Local photographer, paid by Miles Rochford