Secret Project

Nonsense HQ, 12noon, 26/11/09 So why are we Team Building here, then?

Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise

Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment

Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience

Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience + Potential money spinner

Dave R obbie

What could we achieve in 24 hours? Dave R obbie

What could we achieve in 24 hours? Hmmmm... let me think... Dave R obbie

Some cool examples; Wicked Sick Project, Red Paperclip and Million Dollar Homepage. (Click for links).

Go get ‘em!! "The Internet is the greatest legal creation of wealth in history," John Doerr, VC @ Kliener Perkins

Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock

Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007

Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007 Started as a side project in March 2006 Valued at $1Billion + at the moment

Secret Activity

24 Hour Start Up

Robbie got Rob to read out the Press Release here - you can download it from our site.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250537725804

Agenda General Creative Web Development PR Activity Noon Initial Brieﬁng - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug ﬁx Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!

Time Plan Group idea generation 1:30 Dev env set- Idea PR activities up etc... reﬁnement start 2:00 Final idea detailed discussion 2:30 Interface Dev planning planning 3:00 3:30 PR Activities Branding Development!

Brand Team PR Team Will S Nick A Rob M Adam H Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team

Brand Team PR Team Will S Nick A Rob M Adam H Management Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team

In a nutshell...

Over the next 24 hours we are going to...

Over the next 24 hours we are going to... Dream up

Over the next 24 hours we are going to... Dream up Name

Over the next 24 hours we are going to... Dream up Name Brand

Over the next 24 hours we are going to... Dream up Name Brand Design

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc...

Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc... ...a brand spanking new online-based business!

1st Task

1st Task We need an Idea!

The Brief Come up with an idea for an online business that:

The Brief Come up with an idea for an online business that: • Is simple

The Brief Come up with an idea for an online business that: • Is simple • Is ambitious

The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites

The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money!

The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money! Get into pairs!!!

http://www.chmkt.com.br	365
http://www.24hour-startup.com	220
http://static.slidesharecdn.com	4
http://brunogomes.posterous.com	2
http://chmkt.blogspot.com	1
http://web.archive.org	1

Secret Project

by robmosley on Nov 26, 2009

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Secret Project — Presentation Transcript