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The briefoing session for 24 hour startup.

The briefoing session for 24 hour startup.

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Secret Project Secret Project Presentation Transcript

  • Nonsense HQ, 12noon, 26/11/09 So why are we Team Building here, then?
  • Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise
  • Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment
  • Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience
  • Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience + Potential money spinner
  • Dave R obbie
  • What could we achieve in 24 hours? Dave R obbie
  • What could we achieve in 24 hours? Hmmmm... let me think... Dave R obbie
  • Some cool examples; Wicked Sick Project, Red Paperclip and Million Dollar Homepage. (Click for links).
  • Go get ‘em!! "The Internet is the greatest legal creation of wealth in history," John Doerr, VC @ Kliener Perkins
  • Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock
  • Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007
  • Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007 Started as a side project in March 2006 Valued at $1Billion + at the moment
  • Secret Activity
  • A.K.A
  • 24 Hour Start Up
  • Robbie got Rob to read out the Press Release here - you can download it from our site.
  • http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250537725804
  • Agenda General Creative Web Development PR Activity Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug fix Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!
  • Agenda General Creative Web Development PR Activity Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug fix Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!
  • Time Plan Group idea generation 1:30 Dev env set- Idea PR activities up etc... refinement start 2:00 Final idea detailed discussion 2:30 Interface Dev planning planning 3:00 3:30 PR Activities Branding Development!
  • Brand Team PR Team Will S Nick A Rob M Adam H Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team
  • Brand Team PR Team Will S Nick A Rob M Adam H Management Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team
  • In a nutshell...
  • Over the next 24 hours we are going to...
  • Over the next 24 hours we are going to... Dream up
  • Over the next 24 hours we are going to... Dream up Name
  • Over the next 24 hours we are going to... Dream up Name Brand
  • Over the next 24 hours we are going to... Dream up Name Brand Design
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc...
  • Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc... ...a brand spanking new online-based business!
  • 1st Task
  • 1st Task We need an Idea!
  • The Brief Come up with an idea for an online business that:
  • The Brief Come up with an idea for an online business that: • Is simple
  • The Brief Come up with an idea for an online business that: • Is simple • Is ambitious
  • The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites
  • The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money!
  • The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money! Get into pairs!!!