Secret Project

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The briefoing session for 24 hour startup.

Published in: Technology, Business

Secret Project

  1. 1. Nonsense HQ, 12noon, 26/11/09 So why are we Team Building here, then?
  2. 2. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise
  3. 3. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment
  4. 4. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience
  5. 5. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience + Potential money spinner
  6. 6. Dave R obbie
  7. 7. What could we achieve in 24 hours? Dave R obbie
  8. 8. What could we achieve in 24 hours? Hmmmm... let me think... Dave R obbie
  9. 9. Some cool examples; Wicked Sick Project, Red Paperclip and Million Dollar Homepage. (Click for links).
  10. 10. Go get ‘em!! "The Internet is the greatest legal creation of wealth in history," John Doerr, VC @ Kliener Perkins
  11. 11. Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock
  12. 12. Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007
  13. 13. Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007 Started as a side project in March 2006 Valued at $1Billion + at the moment
  14. 14. Secret Activity
  15. 15. A.K.A
  16. 16. 24 Hour Start Up
  17. 17. Robbie got Rob to read out the Press Release here - you can download it from our site.
  18. 18. http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250537725804
  19. 19. Agenda General Creative Web Development PR Activity Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug fix Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!
  20. 20. Agenda General Creative Web Development PR Activity Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug fix Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!
  21. 21. Time Plan Group idea generation 1:30 Dev env set- Idea PR activities up etc... refinement start 2:00 Final idea detailed discussion 2:30 Interface Dev planning planning 3:00 3:30 PR Activities Branding Development!
  22. 22. Brand Team PR Team Will S Nick A Rob M Adam H Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team
  23. 23. Brand Team PR Team Will S Nick A Rob M Adam H Management Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team
  24. 24. In a nutshell...
  25. 25. Over the next 24 hours we are going to...
  26. 26. Over the next 24 hours we are going to... Dream up
  27. 27. Over the next 24 hours we are going to... Dream up Name
  28. 28. Over the next 24 hours we are going to... Dream up Name Brand
  29. 29. Over the next 24 hours we are going to... Dream up Name Brand Design
  30. 30. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group
  31. 31. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe
  32. 32. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build
  33. 33. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch
  34. 34. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test
  35. 35. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise
  36. 36. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise
  37. 37. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch
  38. 38. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan
  39. 39. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale
  40. 40. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc...
  41. 41. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc... ...a brand spanking new online-based business!
  42. 42. 1st Task
  43. 43. 1st Task We need an Idea!
  44. 44. The Brief Come up with an idea for an online business that:
  45. 45. The Brief Come up with an idea for an online business that: • Is simple
  46. 46. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious
  47. 47. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites
  48. 48. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money!
  49. 49. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money! Get into pairs!!!

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