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Nonsense HQ, 12noon, 26/11/09



So why are we
                Team Building
  here, then?
Nonsense HQ, 12noon, 26/11/09




Team Building
+ PR Exercise
Nonsense HQ, 12noon, 26/11/09




      Team Building
      + PR Exercise
+ Digital experiment
Nonsense HQ, 12noon, 26/11/09




      Team Building
      + PR Exercise
+ Digital experiment
+ Unique Experience
Nonsense HQ, 12noon, 26/11/09




           Team Building
            + PR Exercise
     + Digital experiment
     + Unique Experience
+ Potential money spinner
Dave
R obbie
What could we
achieve in 24 hours?




                       Dave
R obbie
What could we
achieve in 24 hours?     Hmmmm...
                       let me think...




                                    Dave
R obbie
Some cool examples; Wicked Sick
Project, Red Paperclip and Million Dollar
      Homepage. (Click for links).
Go get ‘em!!



"The Internet is the greatest legal
  creation of wealth in history,"
                  John Doerr, VC @ Kliener Perkins
Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock
Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock




Founded: Feb 2004
Valued at $15billion in October 2007
Founded: September 11, 2005
Sold: October 9, 2006 by Google for $1.65B in Stock




Founded: Feb 2004
Valued at $15billion in October 2007




Started as a side project in March 2006

Valued at $1Billion + at the moment
Secret Activity
A.K.A
24 Hour Start Up
Robbie got Rob to read out
the Press Release here - you can
   download it from our site.
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=250537725804
Agenda                  General                             Creative                            Web Development                              PR Activity

      Noon             Initial Briefing - 15mins            Brainstorm - 30 mins                                                                11.59 Press Release

        1                                                   1pm Present Ideas                        Set up dev environment

        2               Idea Chosen by 2pm         Management meeting - choose Idea                                                       Chase up press release contacts

        3                                               Develop Logo and Strapline                 Planing and interface design         Recruit Market Researchers for 7pm

        4                                                 Initial Designs for Site           Put up holding page with Beta email form      Recruit User testers for 7am

        5                                                                                                                                     Mention Launch Party




                                                                                                                        y!
        6                   Dinner Time                                                                                                          Team Interviews




                                                                                                                    raz
        7            Market Research x 5 People       Brainstorm Advertising Ideas                                                         Run Market Research session

        8




                                                                                                                                                        by
                                                                                                              eC
                                                                                         n
        9




                                                                                                                                                      Ba
                                                                                     aig
       10




                                                                                                           Lik




                                                                                                                                                   PR
                                                                                  mp
       11




                                                                              Ca

                                                                                n
    Midnight                   Supper                                                                                                            Team Interviews




                                                                            Pla




                                                                                                      lop
        1




                                                                          ing




                                                                                                                                                       y
                                                                         ss
        2




                                                                                                                                                     ab
                                                                       tis




                                                                                                  ve
                                                                      ne
        3




                                                                                                                                                    B
                                                                   ver

                                                                   usi




                                                                                               De




                                                                                                                                                 PR
        4

                                                        Ad

                                                                eB
        5                                             ce

                                                            rit
        6                     Breakfast                                                                BETA release of site                      Team Interviews
                                                   du

        7              User Testing x 5 People
                                                           W                                         User Testing x 5 People                    BETA press release
                                                  Pro



        8

        9                                                                                              Last minute tweaks

       10                                                                                                    Bug fix                      Send out Invites to Launch Party

       11                                            Launch Advertising Campaign                        Final Deployment                          Last minute PR

Midday - Finish!!!             Relax!

   12 onwards              Launch Party!
Agenda                  General                             Creative                            Web Development                              PR Activity

      Noon             Initial Briefing - 15mins            Brainstorm - 30 mins                                                                11.59 Press Release

        1                                                   1pm Present Ideas                        Set up dev environment

        2               Idea Chosen by 2pm         Management meeting - choose Idea                                                       Chase up press release contacts

        3                                               Develop Logo and Strapline                 Planing and interface design         Recruit Market Researchers for 7pm

        4                                                 Initial Designs for Site           Put up holding page with Beta email form      Recruit User testers for 7am

        5                                                                                                                                     Mention Launch Party




                                                                                                                        y!
        6                   Dinner Time                                                                                                          Team Interviews




                                                                                                                    raz
        7            Market Research x 5 People       Brainstorm Advertising Ideas                                                         Run Market Research session

        8




                                                                                                                                                        by
                                                                                                              eC
                                                                                         n
        9




                                                                                                                                                      Ba
                                                                                     aig
       10




                                                                                                           Lik




                                                                                                                                                   PR
                                                                                  mp
       11




                                                                              Ca

                                                                                n
    Midnight                   Supper                                                                                                            Team Interviews




                                                                            Pla




                                                                                                      lop
        1




                                                                          ing




                                                                                                                                                       y
                                                                         ss
        2




                                                                                                                                                     ab
                                                                       tis




                                                                                                  ve
                                                                      ne
        3




                                                                                                                                                    B
                                                                   ver

                                                                   usi




                                                                                               De




                                                                                                                                                 PR
        4

                                                        Ad

                                                                eB
        5                                             ce

                                                            rit
        6                     Breakfast                                                                BETA release of site                      Team Interviews
                                                   du

        7              User Testing x 5 People
                                                           W                                         User Testing x 5 People                    BETA press release
                                                  Pro



        8

        9                                                                                              Last minute tweaks

       10                                                                                                    Bug fix                      Send out Invites to Launch Party

       11                                            Launch Advertising Campaign                        Final Deployment                          Last minute PR

Midday - Finish!!!             Relax!

   12 onwards              Launch Party!
Time Plan                         Group idea generation

1:30

         Dev env set-                       Idea                           PR activities
          up etc...                      refinement                            start
2:00

                               Final idea detailed discussion
2:30

                                    Interface
       Dev planning                  planning
3:00

                        3:30




                                                                                      PR Activities
                                                                Branding
              Development!
Brand Team                                                           PR Team




Will S      Nick A                                                 Rob M            Adam H

                           Robbie G




                                      Dave F
                                                        Ed Lucas           Matt B
         Ben H       John Stiles

           Design Team


                                           Rich S        John W            Dan G

                                                    Development Team
Brand Team                                                           PR Team




Will S      Nick A                                                 Rob M            Adam H
                                      Management

                           Robbie G




                                      Dave F
                                                        Ed Lucas           Matt B
         Ben H       John Stiles

           Design Team


                                           Rich S        John W            Dan G

                                                    Development Team
In a nutshell...
Over the next 24 hours we are going to...
Over the next 24 hours we are going to...

Dream up
Over the next 24 hours we are going to...

Dream up      Name
Over the next 24 hours we are going to...

Dream up      Name          Brand
Over the next 24 hours we are going to...

Dream up      Name          Brand         Design
Over the next 24 hours we are going to...

Dream up      Name          Brand         Design
Focus Group
Over the next 24 hours we are going to...

Dream up      Name          Brand         Design
Focus Group         Wireframe
Over the next 24 hours we are going to...

Dream up      Name          Brand         Design
Focus Group         Wireframe              Build
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test          Publicise
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test          Publicise
 Advertise
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test          Publicise
 Advertise        Launch
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test          Publicise
 Advertise        Launch        Business plan
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test          Publicise
 Advertise        Launch        Business plan
    Put up for Sale
Over the next 24 hours we are going to...

Dream up       Name          Brand         Design
Focus Group          Wireframe              Build
  Beta Launch         User Test          Publicise
 Advertise        Launch        Business plan
    Put up for Sale          Etc, etc...
Over the next 24 hours we are going to...

Dream up         Name          Brand         Design
Focus Group            Wireframe              Build
  Beta Launch          User Test          Publicise
 Advertise         Launch         Business plan
    Put up for Sale            Etc, etc...
  ...a brand spanking new online-based business!
1st Task
1st Task
We need an Idea!
The Brief
Come up with an idea for an online business that:
The Brief
Come up with an idea for an online business that:


• Is simple
The Brief
Come up with an idea for an online business that:


• Is simple
• Is ambitious
The Brief
Come up with an idea for an online business that:


• Is simple
• Is ambitious
• Is full of possibilites
The Brief
Come up with an idea for an online business that:


• Is simple
• Is ambitious
• Is full of possibilites
• Has the potential to make freakin’ loads of money!
The Brief
Come up with an idea for an online business that:


• Is simple
• Is ambitious
• Is full of possibilites
• Has the potential to make freakin’ loads of money!

Get into pairs!!!

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Secret Project

  • 1. Nonsense HQ, 12noon, 26/11/09 So why are we Team Building here, then?
  • 2. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise
  • 3. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment
  • 4. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience
  • 5. Nonsense HQ, 12noon, 26/11/09 Team Building + PR Exercise + Digital experiment + Unique Experience + Potential money spinner
  • 7. What could we achieve in 24 hours? Dave R obbie
  • 8. What could we achieve in 24 hours? Hmmmm... let me think... Dave R obbie
  • 9. Some cool examples; Wicked Sick Project, Red Paperclip and Million Dollar Homepage. (Click for links).
  • 10. Go get ‘em!! "The Internet is the greatest legal creation of wealth in history," John Doerr, VC @ Kliener Perkins
  • 11. Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock
  • 12. Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007
  • 13. Founded: September 11, 2005 Sold: October 9, 2006 by Google for $1.65B in Stock Founded: Feb 2004 Valued at $15billion in October 2007 Started as a side project in March 2006 Valued at $1Billion + at the moment
  • 15. A.K.A
  • 17. Robbie got Rob to read out the Press Release here - you can download it from our site.
  • 19.
  • 20. Agenda General Creative Web Development PR Activity Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug fix Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!
  • 21. Agenda General Creative Web Development PR Activity Noon Initial Briefing - 15mins Brainstorm - 30 mins 11.59 Press Release 1 1pm Present Ideas Set up dev environment 2 Idea Chosen by 2pm Management meeting - choose Idea Chase up press release contacts 3 Develop Logo and Strapline Planing and interface design Recruit Market Researchers for 7pm 4 Initial Designs for Site Put up holding page with Beta email form Recruit User testers for 7am 5 Mention Launch Party y! 6 Dinner Time Team Interviews raz 7 Market Research x 5 People Brainstorm Advertising Ideas Run Market Research session 8 by eC n 9 Ba aig 10 Lik PR mp 11 Ca n Midnight Supper Team Interviews Pla lop 1 ing y ss 2 ab tis ve ne 3 B ver usi De PR 4 Ad eB 5 ce rit 6 Breakfast BETA release of site Team Interviews du 7 User Testing x 5 People W User Testing x 5 People BETA press release Pro 8 9 Last minute tweaks 10 Bug fix Send out Invites to Launch Party 11 Launch Advertising Campaign Final Deployment Last minute PR Midday - Finish!!! Relax! 12 onwards Launch Party!
  • 22. Time Plan Group idea generation 1:30 Dev env set- Idea PR activities up etc... refinement start 2:00 Final idea detailed discussion 2:30 Interface Dev planning planning 3:00 3:30 PR Activities Branding Development!
  • 23. Brand Team PR Team Will S Nick A Rob M Adam H Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team
  • 24. Brand Team PR Team Will S Nick A Rob M Adam H Management Robbie G Dave F Ed Lucas Matt B Ben H John Stiles Design Team Rich S John W Dan G Development Team
  • 26. Over the next 24 hours we are going to...
  • 27. Over the next 24 hours we are going to... Dream up
  • 28. Over the next 24 hours we are going to... Dream up Name
  • 29. Over the next 24 hours we are going to... Dream up Name Brand
  • 30. Over the next 24 hours we are going to... Dream up Name Brand Design
  • 31. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group
  • 32. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe
  • 33. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build
  • 34. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch
  • 35. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test
  • 36. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise
  • 37. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise
  • 38. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch
  • 39. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan
  • 40. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale
  • 41. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc...
  • 42. Over the next 24 hours we are going to... Dream up Name Brand Design Focus Group Wireframe Build Beta Launch User Test Publicise Advertise Launch Business plan Put up for Sale Etc, etc... ...a brand spanking new online-based business!
  • 44. 1st Task We need an Idea!
  • 45. The Brief Come up with an idea for an online business that:
  • 46. The Brief Come up with an idea for an online business that: • Is simple
  • 47. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious
  • 48. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites
  • 49. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money!
  • 50. The Brief Come up with an idea for an online business that: • Is simple • Is ambitious • Is full of possibilites • Has the potential to make freakin’ loads of money! Get into pairs!!!