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1. Media Training Toronto: Interview
Success in 9 Steps

2. Media Training Toronto: Interview
Success in 9 Steps
As a public relations professional, you'll be called upon frequently to be
the spokesperson for your organization, or to prepare others for that role.
This means that you'll be the first contact for members of the media, and
that your words will be repeated in print, on the web, on the radio and on
TV. While most media training programs cover interviewing techniques.

3. 1. Be Prepared

4. 2. Know Your Message
You'll have a limited amount of time to get your message across, so
it's essential that you know exactly what you want to say.

5. 3. Know What you Want
What is the ultimate goal of giving this interview? What do you hope
to accomplish? Whom do you hope to reach?

6. 4. Be Positive

7. 5. Know The Report's Audience

8. 6. Speck to The Audience's Interests

9. 7. Understand the Needs of the
Reporter
Talk to the reporter about what he or she needs. What deadline is in
place? How soon will he or she need information from you? If you can
make the reporter's job easier, you'll quickly make an ally.

10. 8. Encourage the Reporter to Follow Up
Give him or her your cell phone or pager number and emphasize that
you will be happy to answer any additional questions or to help them
with any extra information they might need.

11. 9. Follow up Thank You Note or Email

12. Contact Us
Site: http://www.buzzpr.ca/
Num: 4167772899
Email: info@buzzpr.ca