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API Workshop
Ronnie Mitra
Principal API Architect - Europe
Layer 7 API Academy
API Management
virtual cloudon-premise
API Academy
Mike Amundsen Ronnie Mitra
www.apiacademy.co
Business of APIs
API Styles
Usability
Security
API Architecture
SOA Governance
What are
Web APIs?
Connecting things
Connecting computer programs
API
All programmers are API designers
Connections between modules
Language Dependant
APIs are constrained by the syntax of the
language
… over the web
Web APIs
Language Independent
APIs are constrained by the syntax of the web
Most API Design principles can be applied
Some design principles are unique to Web APIs
Web of
Documents
Web of
Apps
Web of
Services
Web of
Things
The web is ubiquitous
And universally accessible
Publishers retain control
We are surrounded by Web APIs
Did you check the weather today?
Private or Closed APIs
Acme Corp.
API
Acme Corp.
App
Public or Open APIs
Acme Corp.
API
Third Party
App
Priority:
Lower Cost
Priority:
Increased Adoption
Business of APIs
why build an API?
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Revenue Source
Revenue Source
http://www.flickr.com/photos/inside-south-africa/485356704
£0.10 per API Call
Revenue Source
1000 calls/month
5000 calls/month
Revenue Source
500 calls/month
1000 calls/month
5000 calls/month
Revenue Source
Is your content worth paying for?
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Consumer Reach
Consumer Reach
Head Long Tail
Consumer Reach
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Marketing
Affiliate Programs
Sometimes you pay the developer.
Marketing
Draw new visitors in.
Marketing
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Innovation
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Innovation from within
Innovation
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Innovation outside your borders
Innovation
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
When does innovation happen?
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Integration
Business driven integration
Regulatory driven integration
Observational Learning:
Five Short Stories of Public APIs
2000 – ebay
Started with a paid developer program in 2000
Made it free in 2005
Consumer Reach
Marketing
Large developer eco-system
Large app eco-system
25% of eBay listings come from their API!
salesforce
2000 – salesforce
Integration
Revenue Source
API as a cloud enabler
2004 – Flickr
web 2.0 generation
Consumer Reach
Marketing
The rise of self-service
Announced 6 billion photos in August 2011
2006 – Amazon Web Services
Started as an online book shop…
Became a department store…
now?
Jeff Bezos
Connect everything
http://www.flickr.com/photos/zippy/2430495092
2004:
Hey, why don’t we sell this?
Revenue Source
Estimated revenue:
$1.5B in 2012
http://wikibon.org/wiki/v/Cloud_Computing_2013%3A_The_Amazon_Gorilla_Invades_the_Enterprise
Twilio or stripe
2007 - Twillio
Revenue Source
The API is the business
100,000 developer milestone in 2012
Original APIs are still successful
New business models have emerged
Different drivers have influenced API design
Summary
Why make an API Public?
Unlock new markets
External innovation
Drive revenue
“Free” development
Crowdbased asset development
Promote Mutual Gain
(Symbiosis)
http://upload.wikimedia.org/wikipedia/commons/f/ff/Aedes_albopictus_cdc.jpg
http://commons.wikimedia.org/wiki/File:Arothron_hispidus_is_being_cleaned_by_Hawaiian_cleaner_wrasses,_Labroides_phthirophagus_1.jpg
Don’t forget:
More developers = Higher Costs
Bandwidth
Technical Support
Processing and Storage
?
Documentation
Tools
Evangelists and communities
Supporting Developers
Connector designed by R Chow from The Noun Project
Notepad designed by Luis Prado from The Noun Project
API Management
To ensure failure, make your API:
• difficult to understand
• dangerous to use (unsafe)
• unreliable and unstable
• opaque (provides no visibility)
API management helps us:
• Drive adoption
• Lower costs
• Keep existing users
• Reduce friction
Innovation
Consumer Reach
Revenue Source
Marketing
Integration
Light Bulb designed by Jean-Philippe Cabaroc from The Noun Project
Without API management an API is naked.
Business of APIs Summary
• Understand the business motivation
• Choose a style that fits your constraints
and goals
API Styles
What does a Web API look like?
Web APIs
HTTP
Architectural Styles
Tunnel Style
URI Style
Hypermedia Style
Event Driven Style
Tunnel Style
Example: SOAP
• transport agnostic
• operation based
• binding documents (WSDL)
Tunnel Style
<RetrieveStudentRecords>
<StudentId>1213</StudentId>
</RetrieveStudentRecords>
Tunnel Style
• lots of tooling
• not restricted to HTTP
• RPC
Advantages
Tunnel Style
• inefficient for HTTP
• increased learning curve
• lack of tooling in mobile
Trade-offs
URI Style
GET
PUT
POST
DELETE
+ URI
URI Style
GET /students/1232
URI Style
• familiar to web developers
• designed for HTTP
• URIs are intuitive
Advantages
URI Style
• limited to four methods
• URI design is not standard
• can be ‘chatty’
Trade-offs
Hypermedia Style
Hypermedia Style
• links
• templated input (forms)
• task based
{
links: [
link {href: ‘…’ rel: ‘list’},
link {href: ‘…’ rel: ‘add’}
]
collection: [
{link: {rel:'complete',href:‘…'},
id:42,
text:‘Record 42'
}
]
}
Hypermedia Style
• designed for HTTP
• long lasting
• no URI construction
Advantages
Hypermedia Style
• leading-edge
• requires ‘smarter’ apps
• less familiar to developers
Trade-offs
Event Driven Style
Example: WebSockets
• event based communication
• server initiated events
• full-duplex (websocket)
Event Driven Style
• less overhead
• better performance
Advantages
Event Driven Style
• not HTTP-based
• resource intensive connections
• inefficient for request-reply
Trade-offs
API Styles Summary
• Web API != standard
• Four popular styles: Tunnel, URI,
Hypermedia, Event
• Choose a style that fits your constraints
and goals
Usability
Interaction
Design
Usability
Human-Computer-Interaction
User Experience Design
Goal Oriented Design
A user-centric view of design.
http://www.flickr.com/photos/58754750@N08/5541472392/
Well designed products are easier
to use.
Good design matters for Web APIs
too.
“Frictionless” integration
High rates of adoption
Low cost integration
We want:
Focus on the developer experience
(dx)
Portal
API
Why is this difficult?
Reason #1
We project our own perspective.
Your code is not your API.
Your data model is not your API.
Reason #2
We project our own biases.
Never use SOAP?
Why?
Consider keyboards…
http://www.flickr.com/photos/yvettemn/139890573/
http://www.flickr.com/photos/jonathanpberger/7126054997/
http://www.flickr.com/photos/novemberborn/286773981/
It doesn’t matter that you don’t like
SOAP.
What matters is what your
developer base thinks!
Reason #3
We make bad assumptions.
API publishers are also developers.
Reason #4
We lack the time, money or
incentive for good design
“Best practices”, patterns and
standards become shortcuts
Am I RESTfull enough?
So, how can we do better?
Developer-centric design requires
effort and diligence.
Is the answer an SDK?
An SDK shifts the design effort but
does not resolve the usability
challenge
Design with the developer in mind.
Ask them.
• Interviews
• Surveys
• Listen (blogs, presentations,
tweets)
"If I had asked people what they
wanted, they would have said
faster horses.“ – Henry Ford?
• Observe
• Prototype
• Historical Data
Consider all aspects of the DX:
Registration
Security
Troubleshooting
Learning
Interface Style
Registration
Lazy Registration
Social Integration
Personalization
Development Activity Cycle
1. Learn
2. Code
3. Implement
4. Test
5. Fix
Portal
API
Learn
Code
Test
API
Learn
Test
API explorers and “live
documentation” can shorten the
gap between visibility and
feedback.
1. Identify a Target Audience
2. Learn about the audience
3. Make API design choices that
are developer-centric
4. Prototype and get feedback
5. Iterate
How?
Focus on the interactions that take
place, rather than the interfaces
we expose
Great API design can thrive in a
developer-centric environment
Usability Summary
• Focus on the developer
• Start by thinking in terms of interactions
• Effective for public and private APIs
Securing APIs
OWASP Top Ten (2010 Edition)
Source: http://www.owasp.org/index.php/Top_10
The primary API management
challenge:
Balancing
Control and Accessibility
Identity
Authentication
Authorization
Availability
Integrity
Privacy
TLS
OAuth 2
Open ID Connect
OAuth provides a
Delegated Authorization Framework
An imperfect analogy….
http://www.flickr.com/photos/drewleavy/5587005480
http://www.flickr.com/photos/24oranges/5791460046/
http://www.flickr.com/photos/grumbler/571106054/
http://www.flickr.com/photos/roboppy/238406811/
Your Money
This Shop Needs Your Money
You need to grant access
to your money
http://www.flickr.com/photos/drewleavy/5587005480
I won’t tell.
I promise!
www.flickr.com/photos/auntiep/255249516
Granting access to someone to act
on your behalf.
Your resources
This app needs to act on your behalf
You need to grant access
to your resources
Your google+ data
This app needs to access your
Google+ data
You need to grant access
to your resources
Hi Google.
I’d like to have
access to a
user’s data.
Hang on,
let me
ask…
He said yes.
Here is your
access
code.
Proprietary authorization implementations
OAuth (2007)
OWrap
OAuth 2
History of OAuth
OAuth 2 Grant Types
 Grant Types:
- Authorization Code
- Implicit
- Resource Owner Password Credentials
- Client Credentials
OAuth 2 Challenges
It is a framework
OAuth 2 Challenges
 New attack surfaces
 Flexible, but complex for API publishers to implement
 Utilizes redirection URIs (should be validated with strong rules)
 Poor implementations will be exposed (see Facebook)
 Not a solution to user authentication
OpenID Connect
 Identity Access and Authentication (when combined with Open ID)
 Built on top of OAuth 2
 Not tied to any single vendor or identity provider
Open ID, Open ID Connect and OAuth 2
 OAuth 2 allows an end-user to grant an application access to protected resources
 However:
- The authorization server must still authenticate the end-user
- The client application is unable to determine information about the end-user
Client Application
Resource Owner Authorization Server
User Agent
Send
User
Authentication
Form
?
Authenticate
 OpenID Authentication can help the server authenticate the end-user
 OpenID Connect provides a mechanism for the application to learn about the end-
user
Open ID, Open ID Connect and OAuth 2
Client Application
Resource Owner Authorization Server
User Agent
Send
OpenID
Authentication
Form
Authenticate
Retrieve User
Information
OpenID
Resource
Server
Security Summary
• Keep focus on usability
• Utilize standards like OAuth and TLS
• Danger in poor implementations
Designing an API Architecture
http://www.flickr.com/photos/naomi_pincher/3306312873/
Layered Pattern
Representation Layer
Component != Connector
Component
Database
File System
Message Queue
Transaction Manager
Source Code
Components Are Private
Connector
Web Server
Browser Agent
Proxy Server
Shared Cache
Connectors Are Public
Client Server
Connectors
Components
The Web
The Treachery of Images - René Magritte
Representation Layer
 Representation happens in the Connector
 HTTP supports content negotiation
- Accept
- Content-Type
 Differing clients (user-agents) === differing representations
- Desktop
- Browser
- Tablet
- Smartphone
 Be prepared to support multiple representations
• Data and Interface Transformation
• Focus on the interface (usability)
Representation
SOAP
Legacy
Security Layer
Security implementations are difficult:
• Mistakes are costly
• Hard to understand specifications
• Performance can suffer
Don’t implement security in the API
Enforce security at the edge
Caching Layer
Caching Layer
Caching Layer
 Caching happens EVERYWHERE
 HTTP supports Expiration Model and Validation Model Caching
 Expiration Model
- Expires
- Cache-Control: max-age
 Validation Model
- Last-Modified
- Etag, If-Match
 Be prepared to support caching for both client and server
 Squid, Varnish, Nginx, MemCacheD, NSURLConnection etc.
Orchestration Layer
• Chaining multiple calls
• Aggregating and enriching data
• ‘mashup’ external data with internal data
Orchestration:
Gateway Pattern
 Abstraction of multiple interfaces
 In Software Engineering: Façade Pattern
 Benefits:
- Deliver a consistent experience
- Centralize API functionality
http://martinfowler.com/eaaCatalog/gateway.html
API Gateway
Gateway
API
API
Restrict Access
Improve Performance
Focus on Usability
The gateway doesn’t solve all our problems
API portals
Portal
API Management
Portal
Gateway
API
API
We also apply this philosophy behind the firewall.
Architecture Summary
• Use a layered architecture
• Deploy a gateway for runtime
• Deploy a portal for developers
SOA Governance vs. API Management
Web APIs: New and Exciting!
http://www.flickr.com/photos/every1knows/4191971139
“Web APIs? I’ve been doing that for years.”
Image courtesy of http://www.flickr.com/photos/en321/3902138429/
Web APIs offer us a new perspective
http://www.flickr.com/photos/mugley/4407790613
The Modern Philosophy of the Web API:
• self service
• lower barriers and lower costs
• developer-centric
All hail the developer kings!
SOA Governance
Enforce access control
Promote service usage
Provide service discovery documents
Provide service usage visibility
API Management
Enforce access control
Promote API usage
Provide API documentation
Provide API usage visibility
SOA Governance
How do we make sure that these
services are used properly?
API Management
How do we get people to use our API
without falling over?
Controlled versus Organic
Representing organizations is useful
Complexity sucks
Focus on the user
What can we learn from SOA
Governance?
Web APIs are acting on a planetary scale
Service
Service
Service
ESB
ISB
API
API
API
SOA Governance Summary
• Different but converging
• Developer based perspective
• Based on success
API Workshop
Ronnie Mitra
Principal API Architect - Europe
Layer 7 API Academy

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API Introduction - API Management Workshop Munich from Ronnie Mitra