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The Amazonization of Global E-Commerce User Experience (UPA 2010)

by Arne Kittler on May 27, 2010

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Presentation held at the International UPA 2010 Conference in Munich.

Presentation held at the International UPA 2010 Conference in Munich.

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amazonisation upa2010 user experience arne kittler fork unstable media online retail amazonization ecommerce web globalization diversity standards individualization e-commerce strategy ux innovation upa ecommerce

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The Amazonization of Global E-Commerce User Experience (UPA 2010) — Presentation Transcript