ReadWriteWeb's Top 5 Web Trends in 2009
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ReadWriteWeb's Top 5 Web Trends in 2009



The State of the Web 2009, according to tech blog ReadWriteWeb. This presentation outlines 5 big trends on the Internet this year: Structured Data, Real-Time Web, Personalization, Mobile Web / ...

The State of the Web 2009, according to tech blog ReadWriteWeb. This presentation outlines 5 big trends on the Internet this year: Structured Data, Real-Time Web, Personalization, Mobile Web / Augmented Reality, Internet of Things .



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  • Nicely built presentation.
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  • Thanks for sharing such an amazing explanation through nicely built presentation. I have two websites: and that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • Another great slide from you, Richard.

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  • I have learned a couple of things from your presentation. Nicely done!
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  • Good slide. It's a web 2.0 era.

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ReadWriteWeb's Top 5 Web Trends in 2009 ReadWriteWeb's Top 5 Web Trends in 2009 Presentation Transcript

  • Top 5 Web Trends of 2009 ReadWriteWeb’s State of the Web, Sept 09 Presented by: Richard MacManus, Founder & Editor, ReadWriteWeb
    • Daily analysis of Web Technology news, products & trends
    • Other ReadWriteWeb channels: ReadWriteStart (startups and entrepreneurs), ReadWriteEnterprise (social software inside organizations), ReadWriteTalk (podcast show)
    • ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati)
    • Founder & Editor: Richard MacManus
    • RWW writers: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Dana Oshiro, Jolie O’Dell, Steven Walling
  • Web 2.0
    • 2005-2008, The Social Web
    • Read/Write, two-way, anyone can be a publisher
    • The term “Web 2.0” defined an era; like “Dot Com”
    • Search (Google, Alternative Search Engines)
    • Social Networks (MySpace, Facebook, OpenSocial)
    • Online Media (YouTube, Hulu,
    • Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix)
    • Mashups (Google Maps, Flickr, Amazon)
    • Image credit: catspyjamasnz
  • Beyond Web 2.0: 2009 Trends
    • Structured / Linked Data - Wolfram Alpha, OpenCalais
    • Real-Time Web - Twitter, FriendFeed
    • Personalization - Facebook,
    • Mobile Web / Augmented Reality - FourSquare, Layer
    • Internet of Things - IBM, Pachube
  • 1. Structured Web
    • Web of Data
      • “ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( When Sites Become Services ; Alex Iskold, Mar 07)
      • Pages not the center of the Web now, Data and Services are
    • More Than Semantic Web
      • Linked Data
      • Microformats
      • RDFa
      • Curated content (Wolfram|Alpha uses Wikipedia, licensed content, etc)
      • Any type of structured content: XML, CSV files, database
  • Linked Data
    • Linked Data: structured data, but not necessarily semantic
    • W3C Linking Open Data (LOD) project
    • The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' OpenCalais project, Freebase, and DBpedia
    • Re-uses existing ontologies such as WordNet, FOAF, and SKOS
    • The data sets all grant access to their knowledge bases and link to items of other data sets.
    • The Web of Data: Creating Machine-Accessible Information ; Alexander Korth, Apr 2009
  • Linked Data: Let A Thousand Flowers Bloom
    • Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee) Linked Data is Blooming ; Richard MacManus, May 2009
    Image credit: Tim Berners-Lee, TED, Feb 09
  • Linked Data: OpenCalais Example: OpenCalais Reuters, the international business and financial news giant, launched an API called OpenCalais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. OpenCalais review ; Alex Iskold, Feb 08
  • Google Rich Snippets
    • Adding structured data to Google's core search.
    • Rich snippets
      • extract and show useful info from web pages
      • uses structured data open standards such as microformats and RDFa
    • Google evolving ; Richard MacManus, May 09
    Image credit: Matt Cutts, Google
  • Wolfram Alpha
    • “ computational knowledge engine”
    • Vast repository of curated data from public and licensed sources
    • Sophisticated Natural Language Processing algorithms
    • Search engine-like interface, natural language statements
    • Does computations on data
    • W|A: The Use Cases ; Richard MacManus, July 09
    • W|A: First Impressions ; Frederic Lardinois, April 09
  • 2. Real-Time Web
    • New form of communication,
    • New body of content,
    • Real time,
    • Public, social graph associated with it,
    • Implicit model of federation. The Real-Time Web: A Primer ; Ken Fromm, Aug 09
    • A core part of many Internet products this year: Twitter, FriendFeed, Facebook, Google, Delicious, Wordpress, and many others.
  • Twitter
    • Real-Time Communication
    • Breaks News
    • Zeitgeist
    • Business and Competitive Intelligence
    • The Twitter Platform; Marshall Kirkpatrick, Mar 09
  • Facebook’s Changes
    • March 09 site re-design ; focus on real-time stream
    • June 09 real-time search
    • Aug 09 Facebook acquires FriendFeed
  • 3. Personalization
    • Filters and recommendations
    • “ The Internet is shifting to discrete units of information […] organized in ways that are relevant and personal to each individual …”; Ken Fromm, Sep 09
    • E.g. Twitter client like TweetDeck, Seesmic or Peoplebrowsr; group people, keywords and topics
  • Open Data
    • The more data about you and your social graph that is available to be used by applications, the better targeted the content and/or service will be to you.
    • APIs, Portable data
    • Making data available on the Web via APIs, web services, open data standards
    • Social Graph
    • Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks?
    • Brad Fitzpatrick: "the global mapping of everybody and how they're related” Thoughts on the Social Graph ; Brad Fitzpatrick, Aug 07
    • Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph): Internet --> Web --> Graph. Social Graph & Beyond ; Richard MacManus, Nov 07
  • Open Data Standards
    • Data portability - taking your data and friends from one site to another. Check out
    • OpenID - portable identity; single sign-on
    • OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t
    • APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume
  • Recommendation Engines
    • Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like.
    • Personalization is driving it.
    • 4 Approaches:
    • Personalized recommendation - recommend things based on the individual's past behavior
    • Social recommendation - recommend things based on the past behavior of similar users
    • Item recommendation - recommend things based on the item itself
    • A combination of the three approaches above
    • Rethinking Recommendation Engines; Alex Iskold, Feb 08
  • Recommendation Engines - Examples
    • Amazon
    • Netflix
    • Pandora
    • StumbleUpon
    • 10 Recommended Recommendation Engines ; Richard MacManus, Feb 08
    • 9 Recommendation Tools We Wish We Had ; Marshall Kirkpatrick, Nov 08
  • 4. Mobile Web
    • Portable, physical world
    • Location-aware
    • Apple Dominates Mobile Web, But Android on The Rise...
      • iPhone share of smartphone traffic: 45% worldwide and 60% in the U.S.
      • Android 12% in U.S. and 7% worldwide Admob, July 09
    • iPhone revolution
    • Revolutionary Mobile Web UI (multi-touch)
    • Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!)
    • Apps galore; Desktop class applications
    • 3G version released July 08, along with App Store
    • Ref: Boom! iPhone Rocks Tech World ; Richard MacManus, Jan 07
  • Mobile Web Apps
    • Mobile Web Apps Explosion
    • Mobile Web Apps & Sites ; Richard MacManus, Nov 08
    • Google Maps for Mobile
    • Opera Mini
    • Fring (VoIP, IM)
    • Shozu (send media to Web)
    • Facebook iPhone app
    • Yahoo OneConnect
    • Microsoft: mobile version of Microsoft Office, MySpace platform on Windows Mobile phones.
    • "Facebook Connect for Mobile Web" makes mobile apps more social.
    • Promising startups: Brightkite, Foursquare
  • Augmented Reality
    • Augmented reality: the addition of a layer to the world on your mobile device
    • Android the early leader, iPhone catching up
    • Example iPhone apps: Paris Metro Subway, Yelp app with AR, London Bus app 3 Augmented Reality Apps ; Marshall Kirkpatrick, Aug 09
    • Other apps: Layar, Wikitude
    • AR Hype on the Rise ; Sarah Perez, Aug 09
    Image credit: Mr.Whisper
  • 5. Internet of Things
    • When real world objects (e.g. fridges, lights and toasters) get connected to the Internet.
    • Network of Internet-enabled objects, together with web services that interact with these objects.
    • Technologies include RFID (radio frequency identification), sensors, and smartphones.
    Image credit: Touchatag
  • IBM & The Internet of Things
    • Offers a range of RFID and sensor technology solutions
    • IBM & Danish transportation company Container Centralen: sensors as part of the entire travel chain
    • Allows participants to monitor conditions and climate during travel. IBM and IoT ; Richard MacManus, July 09
  • Pachube: Platform for Internet Enabled Environments
    • Pachube (pronounced "PATCH-bay"): lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual.
    • Pachube is about "environments" moreso than "sensors.” Pachube review ; Richard MacManus, May 09
  • ReadWriteWeb's Top 5 Web Trends of 2009
    • Structured Data
    • The Real-Time Web
    • Personalization
    • Mobile Web & Augmented Reality
    • Internet of Things