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ReadWriteWeb's Top 5 Web Trends in 2009

ReadWriteWeb's Top 5 Web Trends in 2009



The State of the Web 2009, according to tech blog ReadWriteWeb. This presentation outlines 5 big trends on the Internet this year: Structured Data, Real-Time Web, Personalization, Mobile Web / ...

The State of the Web 2009, according to tech blog ReadWriteWeb. This presentation outlines 5 big trends on the Internet this year: Structured Data, Real-Time Web, Personalization, Mobile Web / Augmented Reality, Internet of Things .



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  • Full Name Full Name Comment goes here.
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  • Nicely built presentation.
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  • Thanks for sharing such an amazing explanation through nicely built presentation. I have two websites: http://www.stage2pilotage.com/ and http://www.offres-internet-haut-debit.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • Another great slide from you, Richard.

    I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.
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  • I have learned a couple of things from your presentation. Nicely done!


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  • Good slide. It's a web 2.0 era.

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    ReadWriteWeb's Top 5 Web Trends in 2009 ReadWriteWeb's Top 5 Web Trends in 2009 Presentation Transcript

    • Top 5 Web Trends of 2009 ReadWriteWeb’s State of the Web, Sept 09 Presented by: Richard MacManus, Founder & Editor, ReadWriteWeb
      • http://www.readwriteweb.com
      • Daily analysis of Web Technology news, products & trends
      • Other ReadWriteWeb channels: ReadWriteStart (startups and entrepreneurs), ReadWriteEnterprise (social software inside organizations), ReadWriteTalk (podcast show)
      • ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati)
      • Founder & Editor: Richard MacManus
      • RWW writers: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Dana Oshiro, Jolie O’Dell, Steven Walling
    • Web 2.0
      • 2005-2008, The Social Web
      • Read/Write, two-way, anyone can be a publisher
      • The term “Web 2.0” defined an era; like “Dot Com”
      • Search (Google, Alternative Search Engines)
      • Social Networks (MySpace, Facebook, OpenSocial)
      • Online Media (YouTube, Hulu, Last.fm)
      • Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix)
      • Mashups (Google Maps, Flickr, Amazon)
      • Image credit: catspyjamasnz
    • Beyond Web 2.0: 2009 Trends
      • Structured / Linked Data - Wolfram Alpha, OpenCalais
      • Real-Time Web - Twitter, FriendFeed
      • Personalization - Facebook, Amazon.com
      • Mobile Web / Augmented Reality - FourSquare, Layer
      • Internet of Things - IBM, Pachube
    • 1. Structured Web
      • Web of Data
        • “ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( When Sites Become Services ; Alex Iskold, Mar 07)
        • Pages not the center of the Web now, Data and Services are
      • More Than Semantic Web
        • Linked Data
        • Microformats
        • RDFa
        • Curated content (Wolfram|Alpha uses Wikipedia, licensed content, etc)
        • Any type of structured content: XML, CSV files, database
    • Linked Data
      • Linked Data: structured data, but not necessarily semantic
      • W3C Linking Open Data (LOD) project
      • The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' OpenCalais project, Freebase, and DBpedia
      • Re-uses existing ontologies such as WordNet, FOAF, and SKOS
      • The data sets all grant access to their knowledge bases and link to items of other data sets.
      • The Web of Data: Creating Machine-Accessible Information ; Alexander Korth, Apr 2009
    • Linked Data: Let A Thousand Flowers Bloom
      • Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee) Linked Data is Blooming ; Richard MacManus, May 2009
      Image credit: Tim Berners-Lee, TED, Feb 09
    • Linked Data: OpenCalais Example: OpenCalais Reuters, the international business and financial news giant, launched an API called OpenCalais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. OpenCalais review ; Alex Iskold, Feb 08
    • Google Rich Snippets
      • Adding structured data to Google's core search.
      • Rich snippets
        • extract and show useful info from web pages
        • uses structured data open standards such as microformats and RDFa
      • Google evolving ; Richard MacManus, May 09
      Image credit: Matt Cutts, Google
    • Wolfram Alpha
      • “ computational knowledge engine”
      • Vast repository of curated data from public and licensed sources
      • Sophisticated Natural Language Processing algorithms
      • Search engine-like interface, natural language statements
      • Does computations on data
      • W|A: The Use Cases ; Richard MacManus, July 09
      • W|A: First Impressions ; Frederic Lardinois, April 09
    • 2. Real-Time Web
      • New form of communication,
      • New body of content,
      • Real time,
      • Public, social graph associated with it,
      • Implicit model of federation. The Real-Time Web: A Primer ; Ken Fromm, Aug 09
      • A core part of many Internet products this year: Twitter, FriendFeed, Facebook, Google, Delicious, Wordpress, and many others.
    • Twitter
      • Real-Time Communication
      • Breaks News
      • Zeitgeist
      • Business and Competitive Intelligence
      • The Twitter Platform; Marshall Kirkpatrick, Mar 09
    • Facebook’s Changes
      • March 09 site re-design ; focus on real-time stream
      • June 09 real-time search
      • Aug 09 Facebook acquires FriendFeed
    • 3. Personalization
      • Filters and recommendations
      • “ The Internet is shifting to discrete units of information […] organized in ways that are relevant and personal to each individual …”; Ken Fromm, Sep 09
      • E.g. Twitter client like TweetDeck, Seesmic or Peoplebrowsr; group people, keywords and topics
    • Open Data
      • The more data about you and your social graph that is available to be used by applications, the better targeted the content and/or service will be to you.
      • APIs, Portable data
      • Making data available on the Web via APIs, web services, open data standards
      • Social Graph
      • Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks?
      • Brad Fitzpatrick: "the global mapping of everybody and how they're related” Thoughts on the Social Graph ; Brad Fitzpatrick, Aug 07
      • Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph): Internet --> Web --> Graph. Social Graph & Beyond ; Richard MacManus, Nov 07
    • Open Data Standards
      • Data portability - taking your data and friends from one site to another. Check out DataPortability.org
      • OpenID - portable identity; single sign-on
      • OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t
      • APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume
    • Recommendation Engines
      • Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like.
      • Personalization is driving it.
      • 4 Approaches:
      • Personalized recommendation - recommend things based on the individual's past behavior
      • Social recommendation - recommend things based on the past behavior of similar users
      • Item recommendation - recommend things based on the item itself
      • A combination of the three approaches above
      • Rethinking Recommendation Engines; Alex Iskold, Feb 08
    • Recommendation Engines - Examples
      • Amazon
      • Netflix
      • last.fm
      • Pandora
      • StumbleUpon
      • del.icio.us
      • 10 Recommended Recommendation Engines ; Richard MacManus, Feb 08
      • 9 Recommendation Tools We Wish We Had ; Marshall Kirkpatrick, Nov 08
    • 4. Mobile Web
      • Portable, physical world
      • Location-aware
      • Apple Dominates Mobile Web, But Android on The Rise...
        • iPhone share of smartphone traffic: 45% worldwide and 60% in the U.S.
        • Android 12% in U.S. and 7% worldwide Admob, July 09
      • iPhone revolution
      • Revolutionary Mobile Web UI (multi-touch)
      • Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!)
      • Apps galore; Desktop class applications
      • 3G version released July 08, along with App Store
      • Ref: Boom! iPhone Rocks Tech World ; Richard MacManus, Jan 07
    • Mobile Web Apps
      • Mobile Web Apps Explosion
      • Mobile Web Apps & Sites ; Richard MacManus, Nov 08
      • Google Maps for Mobile
      • Opera Mini
      • Fring (VoIP, IM)
      • Shozu (send media to Web)
      • Facebook iPhone app
      • Yahoo OneConnect
      • Microsoft: mobile version of Microsoft Office, MySpace platform on Windows Mobile phones.
      • "Facebook Connect for Mobile Web" makes mobile apps more social.
      • Promising startups: Brightkite, Foursquare
    • Augmented Reality
      • Augmented reality: the addition of a layer to the world on your mobile device
      • Android the early leader, iPhone catching up
      • Example iPhone apps: Paris Metro Subway, Yelp app with AR, London Bus app 3 Augmented Reality Apps ; Marshall Kirkpatrick, Aug 09
      • Other apps: Layar, Wikitude
      • AR Hype on the Rise ; Sarah Perez, Aug 09
      Image credit: Mr.Whisper
    • 5. Internet of Things
      • When real world objects (e.g. fridges, lights and toasters) get connected to the Internet.
      • Network of Internet-enabled objects, together with web services that interact with these objects.
      • Technologies include RFID (radio frequency identification), sensors, and smartphones.
      Image credit: Touchatag
    • IBM & The Internet of Things
      • Offers a range of RFID and sensor technology solutions
      • IBM & Danish transportation company Container Centralen: sensors as part of the entire travel chain
      • Allows participants to monitor conditions and climate during travel. IBM and IoT ; Richard MacManus, July 09
    • Pachube: Platform for Internet Enabled Environments
      • Pachube (pronounced "PATCH-bay"): lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual.
      • Pachube is about "environments" moreso than "sensors.” Pachube review ; Richard MacManus, May 09
    • ReadWriteWeb's Top 5 Web Trends of 2009
      • Structured Data
      • The Real-Time Web
      • Personalization
      • Mobile Web & Augmented Reality
      • Internet of Things