Top 5 Web Trends of 2009 ReadWriteWeb’s  State of the Web, Sept 09 Presented by:  Richard MacManus,  Founder & Editor, ReadWriteWeb
http://www.readwriteweb.com Daily analysis of Web Technology news, products & trends Other ReadWriteWeb channels: ReadWriteStart (startups and entrepreneurs), ReadWriteEnterprise (social software inside organizations), ReadWriteTalk (podcast show) ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati) Founder & Editor: Richard MacManus RWW writers: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Dana Oshiro, Jolie O’Dell, Steven Walling
Web 2.0 2005-2008, The Social Web Read/Write, two-way, anyone can be a publisher The term “Web 2.0” defined an era; like “Dot Com”  Search (Google, Alternative Search Engines) Social Networks (MySpace, Facebook, OpenSocial) Online Media (YouTube, Hulu, Last.fm) Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix) Mashups (Google Maps, Flickr, Amazon) Image credit:  catspyjamasnz
Beyond Web 2.0: 2009 Trends Structured / Linked Data -  Wolfram Alpha, OpenCalais Real-Time Web - Twitter, FriendFeed Personalization - Facebook, Amazon.com Mobile Web / Augmented Reality - FourSquare, Layer Internet of Things - IBM, Pachube
1.  Structured Web Web of Data “ Unstructured information will give way to structured information - paving the road to more intelligent computing.”  ( When Sites Become Services ; Alex Iskold, Mar 07) Pages not the center of the Web now, Data and Services are More Than Semantic Web Linked Data Microformats RDFa Curated content (Wolfram|Alpha uses Wikipedia, licensed content, etc) Any type of structured content: XML, CSV files, database
Linked Data Linked Data: structured data, but not necessarily semantic W3C Linking Open Data (LOD) project  The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' OpenCalais project, Freebase, and DBpedia   Re-uses existing ontologies such as WordNet, FOAF, and SKOS The data sets all grant access to their knowledge bases and link to items of other data sets.  The Web of Data: Creating Machine-Accessible Information ; Alexander Korth, Apr 2009
Linked Data: Let A Thousand Flowers Bloom Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee)  Linked Data is Blooming ; Richard MacManus, May 2009 Image credit:  Tim Berners-Lee, TED, Feb 09
Linked Data: OpenCalais Example: OpenCalais Reuters, the international business and financial news giant, launched an API called OpenCalais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events.   OpenCalais review ; Alex Iskold, Feb 08
Google Rich Snippets Adding structured data to Google's core search. Rich snippets   extract and show useful info from web pages uses structured data open standards such as microformats and RDFa Google evolving ;   Richard MacManus, May 09 Image credit: Matt Cutts, Google
Wolfram Alpha “ computational knowledge engine” Vast repository of curated data from public and licensed sources Sophisticated Natural Language Processing algorithms Search engine-like interface, natural language statements Does computations on data W|A: The Use Cases ; Richard MacManus, July 09 W|A: First Impressions ; Frederic Lardinois, April 09
2.  Real-Time Web New form of communication, New body of content, Real time, Public, social graph associated with it, Implicit model of federation. The Real-Time Web: A Primer ; Ken Fromm, Aug 09 A core part of many Internet products this year: Twitter, FriendFeed, Facebook, Google, Delicious, Wordpress, and many others.
Twitter Real-Time Communication Breaks News Zeitgeist Business and Competitive Intelligence The Twitter Platform; Marshall Kirkpatrick, Mar 09
Facebook’s Changes March 09  site re-design ; focus on  real-time stream June 09  real-time search Aug 09  Facebook  acquires FriendFeed
3.  Personalization Filters and recommendations “ The Internet is shifting to discrete units of information […] organized in ways that are  relevant and personal to each individual …”;  Ken Fromm, Sep 09 E.g. Twitter client like TweetDeck, Seesmic or Peoplebrowsr; group people, keywords and topics
Open Data The more data about you and your social graph that is available to be used by applications, the better targeted the content and/or service will be to you.   APIs, Portable data Making data available on the Web via APIs, web services, open data standards Social Graph Social networks slowly opening up:  OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks? Brad Fitzpatrick: "the global mapping of everybody and how they're related”  Thoughts on the Social Graph ; Brad Fitzpatrick, Aug 07 Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph): Internet --> Web --> Graph.  Social Graph & Beyond ; Richard MacManus, Nov 07
Open Data Standards Data portability  - taking your data and friends from one site to another. Check out DataPortability.org OpenID - portable identity; single sign-on OpenSocial  - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t APML  - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume
Recommendation Engines Given a set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like. Personalization is driving it. 4 Approaches: Personalized recommendation  - recommend  things based on the individual's past behavior Social recommendation  - recommend things  based on the past behavior of similar users Item recommendation  - recommend things  based on the item itself A combination of the three approaches above Rethinking Recommendation Engines;  Alex Iskold, Feb 08
Recommendation Engines - Examples Amazon Netflix last.fm Pandora StumbleUpon del.icio.us  10 Recommended Recommendation Engines ; Richard MacManus, Feb 08 9 Recommendation Tools We Wish We Had ; Marshall Kirkpatrick, Nov 08
4.  Mobile Web Portable, physical world Location-aware Apple Dominates Mobile Web, But Android on The Rise... iPhone share of smartphone traffic: 45% worldwide and 60% in the U.S. Android 12% in U.S. and 7% worldwide Admob, July 09 iPhone revolution Revolutionary Mobile Web UI (multi-touch) Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!) Apps galore; Desktop class applications 3G version released July 08, along with  App Store Ref:  Boom! iPhone Rocks Tech World ; Richard MacManus, Jan 07
Mobile Web Apps Mobile Web Apps Explosion Mobile Web Apps & Sites ; Richard MacManus, Nov 08 Google Maps for Mobile Opera Mini Fring (VoIP, IM) Shozu (send media to Web) Facebook iPhone app Yahoo OneConnect Microsoft: mobile version of Microsoft Office, MySpace platform on Windows Mobile phones. "Facebook Connect for Mobile Web" makes mobile apps more social. Promising startups: Brightkite, Foursquare
Augmented Reality Augmented reality: the addition of a layer to the world on your mobile device Android the early leader, iPhone catching up Example iPhone apps: Paris Metro Subway, Yelp app with AR, London Bus app 3 Augmented Reality Apps ; Marshall Kirkpatrick, Aug 09 Other apps: Layar, Wikitude AR Hype on the Rise ; Sarah Perez, Aug 09 Image credit:  Mr.Whisper
5.  Internet of Things When real world objects (e.g. fridges, lights and toasters) get connected to the Internet. Network of Internet-enabled objects, together with web services that interact with these objects. Technologies include RFID (radio frequency identification), sensors, and smartphones.  Image credit:  Touchatag
IBM & The Internet of Things Offers a range of RFID and sensor technology solutions IBM & Danish transportation company Container Centralen: sensors as part of the entire travel chain  Allows participants to monitor conditions and climate during travel. IBM and IoT ; Richard MacManus, July 09
Pachube: Platform for Internet Enabled Environments Pachube (pronounced "PATCH-bay"): lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual. Pachube is about "environments" moreso than "sensors.” Pachube review ; Richard MacManus, May 09
ReadWriteWeb's Top 5 Web Trends of 2009 Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality Internet of Things

ReadWriteWeb's Top 5 Web Trends in 2009

  • 1.
    Top 5 WebTrends of 2009 ReadWriteWeb’s State of the Web, Sept 09 Presented by: Richard MacManus, Founder & Editor, ReadWriteWeb
  • 2.
    http://www.readwriteweb.com Daily analysisof Web Technology news, products & trends Other ReadWriteWeb channels: ReadWriteStart (startups and entrepreneurs), ReadWriteEnterprise (social software inside organizations), ReadWriteTalk (podcast show) ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati) Founder & Editor: Richard MacManus RWW writers: Marshall Kirkpatrick, Bernard Lunn, Alex Iskold, Sarah Perez, Frederic Lardinois, Dana Oshiro, Jolie O’Dell, Steven Walling
  • 3.
    Web 2.0 2005-2008,The Social Web Read/Write, two-way, anyone can be a publisher The term “Web 2.0” defined an era; like “Dot Com” Search (Google, Alternative Search Engines) Social Networks (MySpace, Facebook, OpenSocial) Online Media (YouTube, Hulu, Last.fm) Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix) Mashups (Google Maps, Flickr, Amazon) Image credit: catspyjamasnz
  • 4.
    Beyond Web 2.0:2009 Trends Structured / Linked Data - Wolfram Alpha, OpenCalais Real-Time Web - Twitter, FriendFeed Personalization - Facebook, Amazon.com Mobile Web / Augmented Reality - FourSquare, Layer Internet of Things - IBM, Pachube
  • 5.
    1. StructuredWeb Web of Data “ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( When Sites Become Services ; Alex Iskold, Mar 07) Pages not the center of the Web now, Data and Services are More Than Semantic Web Linked Data Microformats RDFa Curated content (Wolfram|Alpha uses Wikipedia, licensed content, etc) Any type of structured content: XML, CSV files, database
  • 6.
    Linked Data LinkedData: structured data, but not necessarily semantic W3C Linking Open Data (LOD) project The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' OpenCalais project, Freebase, and DBpedia Re-uses existing ontologies such as WordNet, FOAF, and SKOS The data sets all grant access to their knowledge bases and link to items of other data sets. The Web of Data: Creating Machine-Accessible Information ; Alexander Korth, Apr 2009
  • 7.
    Linked Data: LetA Thousand Flowers Bloom Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee) Linked Data is Blooming ; Richard MacManus, May 2009 Image credit: Tim Berners-Lee, TED, Feb 09
  • 8.
    Linked Data: OpenCalaisExample: OpenCalais Reuters, the international business and financial news giant, launched an API called OpenCalais in Feb 08. The API does a semantic markup on unstructured HTML documents - recognizing people, places, companies, and events. OpenCalais review ; Alex Iskold, Feb 08
  • 9.
    Google Rich SnippetsAdding structured data to Google's core search. Rich snippets extract and show useful info from web pages uses structured data open standards such as microformats and RDFa Google evolving ; Richard MacManus, May 09 Image credit: Matt Cutts, Google
  • 10.
    Wolfram Alpha “computational knowledge engine” Vast repository of curated data from public and licensed sources Sophisticated Natural Language Processing algorithms Search engine-like interface, natural language statements Does computations on data W|A: The Use Cases ; Richard MacManus, July 09 W|A: First Impressions ; Frederic Lardinois, April 09
  • 11.
    2. Real-TimeWeb New form of communication, New body of content, Real time, Public, social graph associated with it, Implicit model of federation. The Real-Time Web: A Primer ; Ken Fromm, Aug 09 A core part of many Internet products this year: Twitter, FriendFeed, Facebook, Google, Delicious, Wordpress, and many others.
  • 12.
    Twitter Real-Time CommunicationBreaks News Zeitgeist Business and Competitive Intelligence The Twitter Platform; Marshall Kirkpatrick, Mar 09
  • 13.
    Facebook’s Changes March09 site re-design ; focus on real-time stream June 09 real-time search Aug 09 Facebook acquires FriendFeed
  • 14.
    3. PersonalizationFilters and recommendations “ The Internet is shifting to discrete units of information […] organized in ways that are relevant and personal to each individual …”; Ken Fromm, Sep 09 E.g. Twitter client like TweetDeck, Seesmic or Peoplebrowsr; group people, keywords and topics
  • 15.
    Open Data Themore data about you and your social graph that is available to be used by applications, the better targeted the content and/or service will be to you. APIs, Portable data Making data available on the Web via APIs, web services, open data standards Social Graph Social networks slowly opening up: OpenSocial / Facebook Platform --> Social Graph --> Custom Social Networks? Brad Fitzpatrick: "the global mapping of everybody and how they're related” Thoughts on the Social Graph ; Brad Fitzpatrick, Aug 07 Tim Berners-Lee: Third main "level" of computer networks (Giant Global Graph): Internet --> Web --> Graph. Social Graph & Beyond ; Richard MacManus, Nov 07
  • 16.
    Open Data StandardsData portability - taking your data and friends from one site to another. Check out DataPortability.org OpenID - portable identity; single sign-on OpenSocial - Google initiative for social networks, enabling developers to create widgets with one set of code; MySpace a member, Facebook isn’t APML - growing ‘Attention’ standard; Your Attention Data is all the information online about what you read, write, share and consume
  • 17.
    Recommendation Engines Givena set of ratings for a particular user, along with those of the whole user base, come up with new items that this user will like. Personalization is driving it. 4 Approaches: Personalized recommendation - recommend things based on the individual's past behavior Social recommendation - recommend things based on the past behavior of similar users Item recommendation - recommend things based on the item itself A combination of the three approaches above Rethinking Recommendation Engines; Alex Iskold, Feb 08
  • 18.
    Recommendation Engines -Examples Amazon Netflix last.fm Pandora StumbleUpon del.icio.us 10 Recommended Recommendation Engines ; Richard MacManus, Feb 08 9 Recommendation Tools We Wish We Had ; Marshall Kirkpatrick, Nov 08
  • 19.
    4. MobileWeb Portable, physical world Location-aware Apple Dominates Mobile Web, But Android on The Rise... iPhone share of smartphone traffic: 45% worldwide and 60% in the U.S. Android 12% in U.S. and 7% worldwide Admob, July 09 iPhone revolution Revolutionary Mobile Web UI (multi-touch) Runs OS X, Safari = can view full websites in the browser on a mobile phone (not WAP!) Apps galore; Desktop class applications 3G version released July 08, along with App Store Ref: Boom! iPhone Rocks Tech World ; Richard MacManus, Jan 07
  • 20.
    Mobile Web AppsMobile Web Apps Explosion Mobile Web Apps & Sites ; Richard MacManus, Nov 08 Google Maps for Mobile Opera Mini Fring (VoIP, IM) Shozu (send media to Web) Facebook iPhone app Yahoo OneConnect Microsoft: mobile version of Microsoft Office, MySpace platform on Windows Mobile phones. "Facebook Connect for Mobile Web" makes mobile apps more social. Promising startups: Brightkite, Foursquare
  • 21.
    Augmented Reality Augmentedreality: the addition of a layer to the world on your mobile device Android the early leader, iPhone catching up Example iPhone apps: Paris Metro Subway, Yelp app with AR, London Bus app 3 Augmented Reality Apps ; Marshall Kirkpatrick, Aug 09 Other apps: Layar, Wikitude AR Hype on the Rise ; Sarah Perez, Aug 09 Image credit: Mr.Whisper
  • 22.
    5. Internetof Things When real world objects (e.g. fridges, lights and toasters) get connected to the Internet. Network of Internet-enabled objects, together with web services that interact with these objects. Technologies include RFID (radio frequency identification), sensors, and smartphones. Image credit: Touchatag
  • 23.
    IBM & TheInternet of Things Offers a range of RFID and sensor technology solutions IBM & Danish transportation company Container Centralen: sensors as part of the entire travel chain Allows participants to monitor conditions and climate during travel. IBM and IoT ; Richard MacManus, July 09
  • 24.
    Pachube: Platform forInternet Enabled Environments Pachube (pronounced "PATCH-bay"): lets you tag and share real time sensor data from objects, devices, buildings and environments both physical and virtual. Pachube is about "environments" moreso than "sensors.” Pachube review ; Richard MacManus, May 09
  • 25.
    ReadWriteWeb's Top 5Web Trends of 2009 Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality Internet of Things