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I am a seasoned Category Management professional with both retail and manufacturing
experience allowing a defined focus on supplier and retail processes of managing categories as
strategic business units focused on consumer value.
    Extensive experience with the following Retail Planning, Replenishment and Analytical software
    – JDA Space Planning Plus, JDA Efficient Item Assortment, Business Objects, Bud Net, Data
    Cleansing Tool, IRI’s ILD, Schematic Retrieval Tool, SAS Market Max Assortment
    Planning, Arthur Allocation, Arthur Financial Planning and MMS Allocation/Store Planning and
    Distribution, IRI Impact and Spectra consumer insights software systems.
    Expert with IRI retail data, experience with Syndicated Scanner data, exposure to Syndicated
    panel data.
   Category Management and Category Space Management experience.
    Highly analytical with current experience in a Category Business Analyst role.
    Managed Allocation processes, lead user on initial implementation of Arthur Allocation
    software.
   Strong analytical, computer and software implementation skills.
   Ability to take raw data and produce meaningful analysis as well as interpreting and presenting
    the data while creating professional grade reports.
    Experience in consulting best practices and improving process flows on task requirements.
   Strong understanding of replenishment, distribution and qualitative/quantitative forecasting
    models.
     Excellent communication, organizational and problem-solving skills.
    Advanced user in Microsoft Excel, can create complex formulas plus general knowledge of
    macros.
    Extensive experience in Allocation and replenishment using Arthur, JDA software and Excel.
    Experience working in a Retail environment.
    Currently in the role of Category Business Analyst, my primary functions include retrieving retail account sales history
    data through Symphony IRI-ILD(IRI Liquid Data)new technology platform software, export into Microsoft Excel/Access
    and DCT(Data Cleansing Tool) where data will be cleaned, any inaccurate information is repaired and all accurate data is
    loaded into JDA EIA(Efficient Item Assortment) where assortment strategies are applied based on various sales metrics
    and assortment plans created based on various attributes, measures and strategies including the incorporation of
    Syndicated Scanner data(market data), subsequently these plans are imported into the Space Planning Plus tool for
    category space merchandising and space management to determine the optimal assortment plans by location.
    Syndicated data incorporates only one channel-grocery and 7-Eleven is a C store so we utilize the Syndicated data
    knowledge based on product selling vs. product package selling.
   Create Business Analysis reports for Field Management team using Business Objects with store groups created in SMART
    Analysis tool, store groups created by District for a 1400 location chain, then fed into Business Objects to pull Chain
    specific data for each district, lastly exported to excel where formulas and formatting are adding to achieve a professional
    grade reporting tool to be utilized monthly.
   Created a departmental Project Tracking report designed to track contractor hours in relationship to each Account and
    monitoring the contribution of total hours allocated per account monthly and yearly accumulated. This report replaced a
    monotonous and non compliant weekly process and utilizes Microsoft Office Share Point Software which allows multiple
    users access to check out report, enter data, save and check in report for others to source, I built in excel starting with
    blank worksheet.
    Use Business Objects XI Desktop Intelligence to pull Bud Net data for the NRS 7-Eleven account franchisee stores and
    combine along with Wholesaler competitive data and/or 7-11 scan data. This data is cleaned and compiled into individual
    store reports including daily movement, trend, average price and distribution. Numerous other standard reports as well as
    ad hoc reports are generated to fulfill the analytical request of the 7-Eleven Buying team and Category Management
    team.
    Created and implemented an entirely new streamline process for Data Management of a National Retail account in order
    to improve the process flows efficiency and effectiveness allowing less hours to be spent completing the task
    requirements for this account
   Create and distribute customized assortments for chain, cluster, and store levels demonstrating
    the ability to balance perspective, logic, understanding and experience with high-level analysis
    utilizing SAS Market Max software.
   Create key item plans utilizing various metrics for specific products to initiate product orders
    when needed for 230 brick and mortar locations plus e-commerce and Catalog.
   Forecast competitive analysis and qualitative methods of customer product and market analytics
    in order to create assortment models conducive to demand.
    Create top-down and bottom-up assortment plans and present to buyers and seniors for
    approval.
   Trouble shoot processes and procedures in new system, test for bugs, modifications,
    improvements, and eventually script best practices of system to achieve location assortment
    planning corporate expectations.
   On any giving day juggling multiple projects with tight timelines and achieving to corporate
    satisfaction.
    Analyze store specific style/color/size selling and create profile for each location and
    class/category.
   Create product assortment plans for Catalog periodically based on circulation launch usually bi-
    monthly, and plans would include Beginning Inventory, Sales estimates, average weekly sell-off
    and receipt plan.
   Ability to produce analysis on any topic in any format at any level of complexity consistently and
    effectively.
   Responsible for managing the flow of merchandise (300-600 SKU’s per Retail location) to meet 300+
    stores and e-commerce inventory needs. Maximize sales and minimize markdowns by developing the
    team, methodologies, procedures and systems necessary to ensure the right merchandise in the right
    store at the right time in the right quantity while contributing to the overall performance of the division’s
    cross-functional team.
    Ensure improvement in cycle time, in-stock positions and inventory utilization through both pre-buy
    analysis and warehouse reserve allocations.
   Identify areas of opportunity for system and process improvement.
   Hindsight the allocation of critical events to gather learning and process improvements.
   Communicate with the distribution center to prioritize and facilitate the merchandise flow process.
   Develop inventory strategies in order to maximize sales and minimize markdowns at global and store
    level.
   Work with other business areas to ensure proper support and coordination of Merchandise issues.
   Responsible for supervising and supporting staff of 4-allocation analyst in everyday business of the
    Department.
   Produce reports for business analysis using downloads from the mainframe such as purchase orders by
    week receipts, store capacity, unit SKU reports and many ad hoc reports.
   Managed all the improvement and implementation of new allocation system.
   Coordinating a size analysis process to be implemented company wide.
   Management style of working along side staff with 100% hands on knowledge of business processes and
    analytics with the ability to perform every task.
FilterAdd Macro:
      Dim ws As Worksheet
      For Each ws In ActiveWorkbook.Worksheets
      ws.Activate
      Selection.AutoFilter
      Next
      End Sub



Most Excel users will repeat functions over and over and over again and again, writing
and recording specific VBA in Excel . Even simple macros can save hours and hours of
time building spreadsheets. The above macro will add filters to each column in a
spreadsheet on every sheet automatically. If one were to do this manually for a 100
sheet file, it would take about half and hour, but with the macro it would take seconds.
Many Analyst will break up a multi market spreadsheet when distribution or other market
specific analysis is required. With expert knowledge of excel complex formulas one can
do everything needed in one spreadsheet.
VBA MACRO for Freeze Panes:
 Dim ws As Worksheet
 For Each ws In ActiveWorkbook.Worksheets
 ws.Activate
 Range("c2").Select
 ActiveWindow.FreezePanes = True
 Next
 End Sub
 Microsoft Excel could be the most over-utilized underutilized application in
  business.
 Many users are not trained or do not have the expertise to utilize excel functions
  that could save their organizations time and money.
 Better quality reporting can be achieved with expertise knowledge of the proper
  skill sets for more efficient category management and assortment planning:

1. Expertise knowledge of excel including general knowledge of macros, one does
   not need to know how to write VBA, this should be reserved for an IT
   programmer as most who learn computer languages are not going to manage
   categories and assortments, the proper mix is to have expert excel users with
   access to a VBA programmer, also in excel one can easily record a macro and
   tweak it for other uses down the road.
2. Retail experience
3. Manufacturing experience
4. Retail and Manufacturing software application knowledge
5. Excel advanced formula development skills

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Rick Watkins Resume

  • 1. I am a seasoned Category Management professional with both retail and manufacturing experience allowing a defined focus on supplier and retail processes of managing categories as strategic business units focused on consumer value.
  • 2.
  • 3.
  • 4. Extensive experience with the following Retail Planning, Replenishment and Analytical software – JDA Space Planning Plus, JDA Efficient Item Assortment, Business Objects, Bud Net, Data Cleansing Tool, IRI’s ILD, Schematic Retrieval Tool, SAS Market Max Assortment Planning, Arthur Allocation, Arthur Financial Planning and MMS Allocation/Store Planning and Distribution, IRI Impact and Spectra consumer insights software systems.  Expert with IRI retail data, experience with Syndicated Scanner data, exposure to Syndicated panel data.  Category Management and Category Space Management experience.  Highly analytical with current experience in a Category Business Analyst role.  Managed Allocation processes, lead user on initial implementation of Arthur Allocation software.  Strong analytical, computer and software implementation skills.  Ability to take raw data and produce meaningful analysis as well as interpreting and presenting the data while creating professional grade reports.  Experience in consulting best practices and improving process flows on task requirements.  Strong understanding of replenishment, distribution and qualitative/quantitative forecasting models. Excellent communication, organizational and problem-solving skills. Advanced user in Microsoft Excel, can create complex formulas plus general knowledge of macros.  Extensive experience in Allocation and replenishment using Arthur, JDA software and Excel.  Experience working in a Retail environment.
  • 5. Currently in the role of Category Business Analyst, my primary functions include retrieving retail account sales history data through Symphony IRI-ILD(IRI Liquid Data)new technology platform software, export into Microsoft Excel/Access and DCT(Data Cleansing Tool) where data will be cleaned, any inaccurate information is repaired and all accurate data is loaded into JDA EIA(Efficient Item Assortment) where assortment strategies are applied based on various sales metrics and assortment plans created based on various attributes, measures and strategies including the incorporation of Syndicated Scanner data(market data), subsequently these plans are imported into the Space Planning Plus tool for category space merchandising and space management to determine the optimal assortment plans by location. Syndicated data incorporates only one channel-grocery and 7-Eleven is a C store so we utilize the Syndicated data knowledge based on product selling vs. product package selling.  Create Business Analysis reports for Field Management team using Business Objects with store groups created in SMART Analysis tool, store groups created by District for a 1400 location chain, then fed into Business Objects to pull Chain specific data for each district, lastly exported to excel where formulas and formatting are adding to achieve a professional grade reporting tool to be utilized monthly.  Created a departmental Project Tracking report designed to track contractor hours in relationship to each Account and monitoring the contribution of total hours allocated per account monthly and yearly accumulated. This report replaced a monotonous and non compliant weekly process and utilizes Microsoft Office Share Point Software which allows multiple users access to check out report, enter data, save and check in report for others to source, I built in excel starting with blank worksheet.  Use Business Objects XI Desktop Intelligence to pull Bud Net data for the NRS 7-Eleven account franchisee stores and combine along with Wholesaler competitive data and/or 7-11 scan data. This data is cleaned and compiled into individual store reports including daily movement, trend, average price and distribution. Numerous other standard reports as well as ad hoc reports are generated to fulfill the analytical request of the 7-Eleven Buying team and Category Management team.  Created and implemented an entirely new streamline process for Data Management of a National Retail account in order to improve the process flows efficiency and effectiveness allowing less hours to be spent completing the task requirements for this account
  • 6. Create and distribute customized assortments for chain, cluster, and store levels demonstrating the ability to balance perspective, logic, understanding and experience with high-level analysis utilizing SAS Market Max software.  Create key item plans utilizing various metrics for specific products to initiate product orders when needed for 230 brick and mortar locations plus e-commerce and Catalog.  Forecast competitive analysis and qualitative methods of customer product and market analytics in order to create assortment models conducive to demand. Create top-down and bottom-up assortment plans and present to buyers and seniors for approval.  Trouble shoot processes and procedures in new system, test for bugs, modifications, improvements, and eventually script best practices of system to achieve location assortment planning corporate expectations.  On any giving day juggling multiple projects with tight timelines and achieving to corporate satisfaction. Analyze store specific style/color/size selling and create profile for each location and class/category.  Create product assortment plans for Catalog periodically based on circulation launch usually bi- monthly, and plans would include Beginning Inventory, Sales estimates, average weekly sell-off and receipt plan.  Ability to produce analysis on any topic in any format at any level of complexity consistently and effectively.
  • 7. Responsible for managing the flow of merchandise (300-600 SKU’s per Retail location) to meet 300+ stores and e-commerce inventory needs. Maximize sales and minimize markdowns by developing the team, methodologies, procedures and systems necessary to ensure the right merchandise in the right store at the right time in the right quantity while contributing to the overall performance of the division’s cross-functional team. Ensure improvement in cycle time, in-stock positions and inventory utilization through both pre-buy analysis and warehouse reserve allocations.  Identify areas of opportunity for system and process improvement.  Hindsight the allocation of critical events to gather learning and process improvements.  Communicate with the distribution center to prioritize and facilitate the merchandise flow process.  Develop inventory strategies in order to maximize sales and minimize markdowns at global and store level.  Work with other business areas to ensure proper support and coordination of Merchandise issues.  Responsible for supervising and supporting staff of 4-allocation analyst in everyday business of the Department.  Produce reports for business analysis using downloads from the mainframe such as purchase orders by week receipts, store capacity, unit SKU reports and many ad hoc reports.  Managed all the improvement and implementation of new allocation system.  Coordinating a size analysis process to be implemented company wide.  Management style of working along side staff with 100% hands on knowledge of business processes and analytics with the ability to perform every task.
  • 8. FilterAdd Macro:  Dim ws As Worksheet  For Each ws In ActiveWorkbook.Worksheets  ws.Activate  Selection.AutoFilter  Next  End Sub Most Excel users will repeat functions over and over and over again and again, writing and recording specific VBA in Excel . Even simple macros can save hours and hours of time building spreadsheets. The above macro will add filters to each column in a spreadsheet on every sheet automatically. If one were to do this manually for a 100 sheet file, it would take about half and hour, but with the macro it would take seconds.
  • 9. Many Analyst will break up a multi market spreadsheet when distribution or other market specific analysis is required. With expert knowledge of excel complex formulas one can do everything needed in one spreadsheet.
  • 10.
  • 11.
  • 12.
  • 13. VBA MACRO for Freeze Panes:  Dim ws As Worksheet  For Each ws In ActiveWorkbook.Worksheets  ws.Activate  Range("c2").Select  ActiveWindow.FreezePanes = True  Next  End Sub
  • 14.
  • 15.
  • 16.  Microsoft Excel could be the most over-utilized underutilized application in business.  Many users are not trained or do not have the expertise to utilize excel functions that could save their organizations time and money.  Better quality reporting can be achieved with expertise knowledge of the proper skill sets for more efficient category management and assortment planning: 1. Expertise knowledge of excel including general knowledge of macros, one does not need to know how to write VBA, this should be reserved for an IT programmer as most who learn computer languages are not going to manage categories and assortments, the proper mix is to have expert excel users with access to a VBA programmer, also in excel one can easily record a macro and tweak it for other uses down the road. 2. Retail experience 3. Manufacturing experience 4. Retail and Manufacturing software application knowledge 5. Excel advanced formula development skills