1. Procter & Gamble
No Shave November
By: Anna Ricelli

2. Procter & Gamble
Procter & Gamble
“Touching and Improving Lives”
oCelebrating 175 years
oWorld Headquarters: Cincinnati, OH
oGlobal Company- Distribute in 170+
countries
o300 Brands
oEmploy 170,000 people
“World’s Largest Consumer Packaged Goods Company”

3. Advertising Campaigns
Advertising Campaigns
o Sponsored 2012 Summer London
Olympics
o“Thank You Mom” Campaign
oChildren’s Safe Drinking Water
Program
oTide Loads of Hope
oComing 2013: No Shave
November Campaign

4. No Shave November Campaign
No Shave November Campaign
o Promote Men’s Health
oParticipate in “No Shave November” festivities
oInitiative for “Pre-Movember”, “Movember”,
and “Post Movember”
oTarget Men Consumers

5. Target Segmentation
Target Segmentation

7. Social Media Platforms
Social Media Platforms

8. •Measure Success using
Google Analytics
•Use Google Adwords: “No
Shave November”, “Beard
Grooming”, “Movember”
•Increase Men’s Health
Awareness
•Also target women

9. Success Measures
Success Measures

10. The Budget
The Budget
o$300,000 in coupons for Instagram contest submissions
o$300,000 for Google Adwords, Pay per Click
oRedistribute work for other employees

11. Procter & Gamble
No Shave November