The New Latitude

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rgainor

Technology Business

JEFF CLARKE
SENIOR VICE PRESIDENT AND GENERAL MANAGER
DELL BUSINESS PRODUCT GROUP

THE NEW LATITUDE:
CUSTOMER INSPIRED

 All Day Computing
 Vault-like Security
 Design & Durability
 Simplify IT

HOW THE LATITUDE CAME TO BE

 1 million+ human hours of work in 6 countries
 100s of ideas at IdeaStorm
 3,200 prototype test units
 1,000+ user tests
 4,000+ customers involved

BUILT FOR THE CHALLENGE

 Ruggedized laptop
 Outdoor visible display
 Meets MIL-810F standards for
dust, vibration and humidity

A LAPTOP THAT LASTS ALL DAY
(AND NIGHT)

19 hours of battery life

LIGHTWEIGHT ADAPTER WITH
EXPRESS CHARGE

80% battery charge in one hour

ANYWHERE, ANYTIME
CONNECTIVITY
Wi-Fi® 802.11, Bluetooth® 2.1, UWB,
Wi-Fi Catcher, GPS, WiMAX™ ready

Integrated webcam & microphone

CONTROL VAULT

Exclusive identity protection
146

EMBEDDED SECURITY

Built-in smart card sensor
FIPS-enabled fingerprint reader

18

IMPROVED DATA PROTECTION

• 3x better protection with Solid State
Drives
• Free fall sensors
• StrikeZone™ buffer

17

FULL METAL JACKET CHASSIS
Single frame magnesium alloy construction

Solid metal hinge bodies

20

NEW STANDARD IN KEYBOARD
DESIGN

40+ new attributes, 2 years of development

22

NEW DELL PRECISION
MOBILE WORKSTATIONS

• Lightest mobile workstation in the industry
• ISV-certified
• More RAM, processing cores, storage

23

IT MANAGEMENT SERVICES

 Client migration saves 62%

 Custom Factory Integration services

 Image Direct pre-load

 Full suite of ProSupport options

25

PERIPHERAL INNOVATION

 Consistency across family
 Years of peripheral stability
 Hot-eject, one-button docking
 DisplayPort technology
26

GREEN COMPUTING
 From first carbon-neutral IT provider
 Halogen-free components
 Energy Smart
 Energy Star and EPEAT standard
 87% efficient adapter
 Low voltage processors
 99% recyclable packaging
 Dell ControlPoint power management

27

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The New Latitude

1. JEFF CLARKE SENIOR VICE PRESIDENT AND GENERAL MANAGER DELL BUSINESS PRODUCT GROUP

2. THE NEW LATITUDE: CUSTOMER INSPIRED  All Day Computing  Vault-like Security  Design & Durability  Simplify IT

3. HOW THE LATITUDE CAME TO BE  1 million+ human hours of work in 6 countries  100s of ideas at IdeaStorm  3,200 prototype test units  1,000+ user tests  4,000+ customers involved

4. INTRODUCING THE NEW LATITUDE 4

5. NOW AVAILABLE IN COLOR

6. BUILT FOR THE CHALLENGE  Ruggedized laptop  Outdoor visible display  Meets MIL-810F standards for dust, vibration and humidity

8. A LAPTOP THAT LASTS ALL DAY (AND NIGHT) 19 hours of battery life

9. OUR LIGHTEST EVER: 2.2 LBS (.997 KG)

10. LIGHTWEIGHT ADAPTER WITH EXPRESS CHARGE 80% battery charge in one hour

11. BACKLIT KEYBOARD

12. ANYWHERE, ANYTIME CONNECTIVITY Wi-Fi® 802.11, Bluetooth® 2.1, UWB, Wi-Fi Catcher, GPS, WiMAX™ ready Integrated webcam & microphone

13. I WANT SECURITY LIKE A VAULT

14. CONTROL VAULT Exclusive identity protection 146

15. EMBEDDED SECURITY Built-in smart card sensor FIPS-enabled fingerprint reader 18

16. IMPROVED DATA PROTECTION • 3x better protection with Solid State Drives • Free fall sensors • StrikeZone™ buffer 17

17. I WANT DESIGN & DURABILITY 19

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19. NEW STANDARD IN KEYBOARD DESIGN 40+ new attributes, 2 years of development 22

20. NEW DELL PRECISION MOBILE WORKSTATIONS • Lightest mobile workstation in the industry • ISV-certified • More RAM, processing cores, storage 23

21. I WANT TO SIMPLIFY IT 24

22. IT MANAGEMENT SERVICES  Client migration saves 62%  Custom Factory Integration services  Image Direct pre-load  Full suite of ProSupport options 25

23. PERIPHERAL INNOVATION  Consistency across family  Years of peripheral stability  Hot-eject, one-button docking  DisplayPort technology 26

24. GREEN COMPUTING  From first carbon-neutral IT provider  Halogen-free components  Energy Smart  Energy Star and EPEAT standard  87% efficient adapter  Low voltage processors  99% recyclable packaging  Dell ControlPoint power management 27

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