Marjetability Evaluation, Market Analysis Questionnaire Report, New Product Development, Business Plan Template

1. Page 1 of 4
New Product Proposal
Brief description of new product:_____________________________________________
_______________________________________________________________________
_
(Attach additional documentation, if necessary)
Proposed by:_______________________________ Date:__________________
Telephone:_______________________ Email:_____________________________
Initial Analysis
1. Does the new product fit in an existing product line? Yes____ No____
If yes, what product line?_____________________________________________
2. Do we possess the production and/or service capability to deliver this new product?
Yes____ No____
If yes, what specific capabilities would be employed?_______________________
_________________________________________________________________
_
3. Do we possess the technical and/or engineering capabilities to develop this new
product? Yes____ No____
If yes, what specific capabilities would be employed?_______________________
_________________________________________________________________
_
4. Is the new product aimed at an existing customer segment for our organization?
Yes____ No____
If yes, what customer segment?________________________________________
5. Does the new product fit our current strategy? Yes____ No____
If yes, what is the connection to current stratregy?_________________________
__________________________________________________________________

2. Page 2 of 4
6. Does the new product fill and existing need or desire? Yes____ No____
If yes, what is the need or desire?_______________________________________
7. Would we be the first organization to fill this need or desire in this manner?
Yes____ No____
If no, who already addresses the need or desire in this general way?___________
__________________________________________________________________
8. Do our existing suppliers and subcontractors have the capability for this product?
Yes____ No____
If yes, who will be the key suppliers and subcontractors?___________________
__________________________________________________________________
9. Do our sales partners (dealers, retailers, sales representatives, etc) have the capabilities
to handle this product? Yes____ No____
If yes, who will be the key sales partners?________________________________
__________________________________________________________________
10. Will the sales for this new product represent at least $100,000 in the first year?
Yes___ No____
If yes, what evidence indicates this level of sales?__________________________
__________________________________________________________________
11. Will sales of the new product grow by at least 15% in each of the first 3 years of the
products life? Yes____ No____
If yes, what evidence indicates this level of sales?__________________________
__________________________________________________________________
12. Will customers for this product reside in geographical areas currently served by our
organization? Yes____ No____

3. Page 3 of 4
If yes, where will the bulk of the customers reside?_________________________
__________________________________________________________________
13. Will this product represent a completely new innovation for the marketplace?
Yes____ No_____
If yes, what makes it unique?__________________________________________
14. Do we have the time and resources to pursue this project effectively, given the
existing load of projects and new product development already undertaken?
Yes____ No____
If yes, what projects could possibly impede progress anyway?________________
__________________________________________________________________
15. Additional issues related to this proposal:___________________________________
_______________________________________________________________________
_
(Attach documentation if necessary)
Score and Approval Guidance
Score (Total number of “yeses” from above):______
Score Guidance Approvals needed to proceed to
Detailed Market Analysis
0-4 RED (danger, possible
incompatibility, high risk)
CEO
V.P. of Innovation
Director of Sales
5-8 YELLOW (caution, moderate
risk)
V.P. of Innovation
Director of Sales
9-14 GREEN (attractive, favorable fit,
synergies)
Director of Sales
Approvals
________________________ ________________________
____________
Approved by Title Date

4. Page 4 of 4
________________________ ________________________
____________
Approved by Title Date
________________________ ________________________
____________
Approved by Title Date
New product #______________
New product sponsor:_______________________________________