Qui a remporté un prix lors de la 5ème édition des European Search Awards qui se déroulait le 4 mai 2016 à Paris ?

1. Mai 2016
European Search Awards 2016
Lauréats et nominés
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©2016 – Tous droits réservés

2. > Wolfgang Digital – Brown Thomas Fashionably Late – Lauréat
> Brainlabs & Always Riding – Keywords are Dead! Long Live Keywords!
> Found – Matching the Message with RLD
> Koozai & Papa Johns – Delivering Results in Local Markets
> MediaCom UK and DFS – Revenue Boost through Multi-Layered Audience Targeting
> MediaVision & Hobbs – Exceptional SEO Growth in Fashion E-Commerce
> METS Connect and Leroy Merlin in Poland – Ordinary tools can bring extraordinary results
> Zazzle Media & AO.com – A wasteless Journey Wolfgang Digital – Brown Thomas Fashionably Late
Meilleure Utilisation du Search - Retail

3. > Merkle | Periscopix & Endsleigh – Audience-based Search Strategy – Lauréat
> Ecselis & Nationwide Audience and Tech On Our Side
> Greenhouse GroupM – Halifax Extra Easy
> Latitude – Delivering Live Exchange Rates for Post Office Travel Money
> Latitude and London & Country Mortgages – Game of Loans
> MediaCom North & The Co-operative Insurance – The Hub
> MoneySuperMarket.com – Car Insurance PPC Efficiency Through Data Integration
> Performics & Aviva – Driving ROI through gender targeting for car insurance
> Starcom MediaVest Group & Royal London – Challenging the Over 50s Market
Periscopix, acquis par Merkle en 2015, a accompagné Endsleigh, une marque assurant les jeunes actifs,
les diplômés et étudiants au Royaume-Uni.
L’objectif était d’analyser concrètement le modèle d’attribution de la marque.
Etude de cas :
• http://www.periscopix.co.uk/clients/case-studies/endsleigh/
Meilleure Utilisation du Search - Finance

4. > Found & Handpicked Hotels – A Multi-Channel Marriage – Lauréat
> Dynamo PR & AttractionTix.co.uk – Can I bring my selfie stick?
> Found & YHA – Top Tips for Travellers
> MEC Manchester & Shearings – “The Rise of the Silver Surfer”
> Stickyeyes & Hertz – Destination USA
> The Tomorrow Lab & Expedia Ireland – Unique European Sporting Experiences
> Verve Search and Expedia Norway – The Battles of Narvik
> Verve Search and Expedia UK – The Accent Map
Le compte-rendu de l’événement par Found :
• https://www.found.co.uk/found-scores-european-search-awards/
Meilleure Utilisation du Search - Travel / Leisure

5. > The Media Image & Coral Casino – Making Every Click Count – Lauréat
> blue2purple – The assisted impact of generic keywords – Golden Palace SEA campaign
> Blueclaw & Bwin.Party – Leading the team to three iGaming victories
> Branded3 & Ladbrokes Sports – Making the odds visible
> Greyheart Media & Dr Vegas Campaign
> Liberty & Free Super Tips – SEO and Content Campaign
> Visiplus & Joa Casino – SEO Campaign
> Wink & PAF – Opening new roads with Slots
Lire le résumé :
• http://the-media-image.com/blog/the-media-image-wins-european-search-award-for-best-use-of-search-igaming/
Meilleure Utilisation du Search - Gaming

6. > Mediaworks & Trocaire – 7058 More Chickens Year On Year – Lauréat
> Brainlabs & JustGiving – Clicks That Just Keep Giving
> Further – Crimestoppers ’10 Years of Most Wanted’
> GLL & BlueGlass – Making SEO Better
> GroupM Sweden & UNICEF – Crossing the Borders with Programmatic Search
> Receptional & Mencap Giving Learning Disability a Louder Voice
> Salford Business School & The Candidate – #passion4digital MOOC
> SIDN & Red Cross Campaign
En savoir plus sur ce prix :
• http://www.adworld.ie/2016/05/06/wolfgang-digital-mediaworks-win-european-search-awards/
Meilleure Utilisation du Search - Tertiaire

7. > Brainlabs & Deliveroo – Delivering PPC Across Europe – Lauréat
> Bluerank – How to become a millionaire in search results?
> Bluerank & Szopex – How to outpace competition in paid search results during Christmas sale
> Bluerank for Rainbow – Increasing revenue by 40% during tough time at travel market
> Digitas LBi & Marriott – A London Minute & Paris at the Speed of Light
> Koozai & Papa Johns – Delivering Results in Local Markets
> MEC Manchester & The Gym Group – « Massive gains” in the digital marketplace
> MediaCom Norway & Creuna Norway – Fueling the minds of price savvy consumers
Le récapitulatif de l’événement par Brainlabs :
• http://www.brainlabsdigital.com/blog/best-large-ppc-agency/
Meilleure Campagne Locale

8. > PushON & Buytshirtsonline – The Perception of Colour – Lauréat
> Local Fame – Fantastic Removals
> Performics Spain & Red Bull challenged to deliver high sophisticated targeting with low budget
> PerformicsAKM3 – There is more behind the Google horizon
> Salford Business School & The Candidate – #passion4digital MOOC
> The Tomorrow Lab and Hill Engineering – TEFRA on tour
> Vertical Leap & Property Personnel – Recruiting the robots
PushON a mis à disposition un résumé de la campagne lors de leur 1er prix gagné lors des Northern
Digital Awards
• http://www.pushon.co.uk/blog/pushon-brings-home-a-prestigious-campaign-award/
Résumé de la soirée sur son blog :
• http://www.pushon.co.uk/blog/eu-win-again/
Meilleure Campagne de faible budget

9. > Propellernet & Kuoni – Sands of the Indian Ocean – Lauréat
> Branded3 and WatchShop.com
> Democracy & Corgi – Homeplan A Crisis for the Digital Age
> Evolved Digital – Terry’s Fabrics Naughty Pets Campaign
> Search Laboratory and Viking In an Office Far Far Away
> Stickyeyes & Motors.co.uk – How Road Smart are you?
> Verve Search and Expedia UK – The Accent Map
> Verve Search and Expedia Sweden – The Virtual Tour of Malmo Castle
Découvrir la campagne de Kuoni :
• http://www.kuoni.co.uk/indian-ocean/beach-sand-photography
Voici le feedback de Propellernet :
• http://www.propellernet.co.uk/our-blog/2016/5/5/from-a-tiny-grain-of-an-idea-to-an-award-winning-campaign
Meilleure Utilisation de PR dans une Campagne Search

10. > Wolfgang Digital & iClothing – Know Your Audience – Lauréat
> Caliber & Thomson (TUI) – Name our Plane
> Further – Crimestoppers ’10 Years of Most Wanted’
> MEC Manchester – Headlining Glastonbury with GWR
> SIDN & Fundacion Biodiversidad SM-Search Campaign
> SMFB Engine – Santander Consumer Bank – Some Ideas are worth realizing
> SMFB Engine – Statoil Retail and Fuel – Real Precision – Getting a hot dog in front of 560 million
people
Etude de cas :
• http://www.wolfgangdigital.com/our-work/social-promotion-user-generated-content
Meilleure Utilisation du Social Media dans une Campagne Search

11. > MediaCom UK & Sony Mobile – Riding the Waves of Competitor TV Activity – Lauréat
> Arena Media (Havas Media Group) & Westfield – Bridging the gap in Mobilegeddon
> blue2purple & Red Market – How to reconcile online and offline? Boost you store visits with digital
marketing
> iProspect & BMW – Driving Dealer Footfall To Accelerate Omnichannel Performance
> MEC Global Solutions & VODAFONE – My Vodafone App Install Campaign in Spain
> Performics Poland – Undofen Cross Channel & Cross Device Campaign
> Performics and Toyota Italy – Dealer Project SEM SEO and Display Campaign
> Unique Digital & Addison Lee – Integrated App Promotion Campaign
> Wolfgang Digital & Littlewoods – Ireland Christmas Campaign
L’idée est de permettre à la marque d’être le plus présent sur des requêtes génériques de smartphone
lorsque des annonces de smartphone apparaissent à la TV.
Meilleure campagne intégrée

12. > Bluerank for Leroy Merlin Poland – Do It Yourself. Dominate search rankings for DIY! – Lauréat
> DigitasLBi & Marriott Intl. Madrid Se Enciende Campaign
> Grayling – Ketel One Vodka: World Class Brunch
> Greenhouse GroupM – Halifax Extra Easy
> Latitude & London & Country Mortgages – Game of Loans
> MediaCom & Bayer – Rennie Mystery Box Challenge
> PushON & Buytshirtsonline – The Perception of Colour
> Search Laboratory & Viking – In an Office Far Far Away
Bluerank a reçu un prix en 2014 pour sa campagne locale avec Mitsubishi et cette année c’est pour son
positionnement de contenus Do It Yourself.
Meilleure Utilisation du Content Marketing

13. > Found & Square Meal – Squaring Up to Mobile – Lauréat pour la 2ème fois en 2016
> blue2purple – Reaching mobile users during their most important search moment
> iProspect & Cofidis Belgium – Mobile Search Strategy
> MEC Global Solutions & VODAFONE – My Vodafone App Install Campaign in Spain
> MediaCom Norway & Creuna Norway – Fueling the minds of price savvy consumers
> Merkle | Periscopix & Oasis – Mobile conversions increase 255% YOY
> Precis Digital & Zmarta Group – Zmart analysis led to information advantage
> V-NOM & Expand Online – Successful mobile recruitment
Meilleure campagne Mobile

14. > DigitasLBi Spain & Bupa Global – A Success Performance Campaign in LATAM – Lauréat
> Bluerank for Rainbow – Increasing revenue by 40% during tough time at travel markt
> Brainlabs & Deliveroo – Delivering PPC Across Europe
> Found & Hand Picked Hotels – A Paid Search Proposal
> MoneySuperMarket.com – Car Insurance PPC Efficiency Through Data Integration
> Nuuk Digital & Chipolo – Driving The Holiday Search
> The Engine & Reykjavik Excursions – Tour Operations PPC Campaign
> Wolfgang Digital & iClothing – Know Your Audience
Côté espagnol, c’est l’unique agence à avoir remporté un prix.
En savoir plus :
• http://www.congresoseoprofesional.com/noticias/digitaslbi-spain-patrocinador-del-seopro-ganadora-en-los-eu-
search-awards/
Meilleure campagne PPC

15. > Peak Ace & Classic Trader – Driven by Desire! – Lauréat
> Bluerank for Leroy Merlin Poland – Do It Yourself. Dominate search rankings for DIY!
> Inside Online & Dreams – Innovative Content Led SEO
> Latitude & London & Country Mortgages – Game of Loans
> Mavens of London & Cleanipedia – Delivering Smart Cleaning Tips to Millions Worldwide
> MediaVision & Hobbs – Exceptional SEO Growth in Fashion E-Commerce
> Semetrical – Fish4jobs – UK SEO Campaign
> SuperOffice – SEO & Content Marketing Strategy 2015
> Verve Search – Upping the Game for Expedia Nordics
Le billet de Peak Ace sur son prix 2016 :
• http://www.peakace.de/blog/peak-ace-gewinnt-eu-search-award/
Meilleure campagne SEO

16. > Exposure Digital – Triumph & Exposure – Find the One – Lauréat
> Brainlabs & Deliveroo Delivering PPC Across Europe
> Exposure Digital – Triumph & Exposure – Find the One
> Found & Vitec – Focused on Exposure
> Havas Media & Iglo Pan-European SEO strategy
> MEC Global Solutions & XEROX From Lead Generation to Sales
> Stickyeyes and Hertz – Destination USA
> SuperOffice SEO & Content Marketing Strategy 2015
> Verve Search – Upping the Game for Expedia Nordics
Voir le projet :
• http://www.effradigital.co.uk/project/triumph-find-the-one/
Meilleure campagne pan-européenne

17. > GroupM Sweden & UNICEF – Crossing the Borders with Programmatic Search – Lauréat
> Brainlabs & Deliveroo – Delivering PPC Across Europe
> ESV Digital and Evans Cycles – Google Shopping Going Up Another Gear
> KliKKi and ICA – Market Driven Site Architecture
> MediaCom Norway & Creuna Norway – Fueling the minds of price savvy consumers
> PerformicsAKM3 for AEG – Finding innovation behind the Google horizon
> Verve Search and Expedia Sweden – The Virtual Tour of Malmo Castle
> Wolfgang Digital & iClothing – Know Your Audience
L’équipe de GroupM Suède avec Dixon Jones :
• http://www.aznos.fr/european-search-awards-2016/european-search-awards-258.jpg.html
Innovation – Campagnes

18. > SEOmonitor.com – Suite SEO – Lauréat
> cClearly – Paid Search Targeting Platform
> Click Consult & TRAX Technologies – Making A Science Of Search Marketing
> Cogniteev – OnCrawl Open Source Log Analyzer for SEO
> Linkody – easy-to-use backlink tracking SEO tool
> Optmyzr -Enhanced Scripts for AdWords
> Ozae – tools for storytellers
> Searchmetrics – Visibility Guard
> SEOmonitor.com – The SEO suite for winning pitches
> Trisolute Software – Trisolute News Dashboard
Innovation – suite logicielle

19. > Kenshoo – Agile Marketing Technology – Lauréat
> Adinton – Bid Management and Attribution Modeling Software
> iProspect Netherlands with iActivate
> Marin Software – Leading Edge Technology Combining Advanced Optimisation Intuitive Design And
Massive Scale
> Optmyzr Inc. – Optmyzr PPC Management Tools and Reports
> Refined Labs – Refined Ads
Meilleur logiciel de gestion PPC

20. > Searchmetrics – Searchmetrics Suite – Lauréat
> Analytics SEO – AnalyticsSEO.com
> G4interactive – Myposeo
> Linkdex – All new Linkdex – The SEO platform of choice for Professional Marketers
Meilleure suite logicielle SEO

21. > Botify – Improve your SEO with Data – Lauréat
> Acquisio – Acquisio’s Bid & Budget Management
> Adthena
> cClearly – Paid Search Targeting Platform
> DeepCrawl
> intelliAd Media – intelliAd Performance Marketing Platform
> Productsup – Product Data Management and Optimization Tool
> WooRank – Website Review tool
Meilleur outil Search

22. > MoneySuperMarket.com Digital Team – Lauréat
> AVG Online Advertising Team
> Blue Hive & Ford
> Direct Line Group – Paid Search Team
> MoneySuperMarket.com Digital Team
> SuperOffice SEO Team
Meilleure équipe In-House

23. > Verve Search – Lauréat pour la 2ème année consécutive
> BlueGlass
> Further
> Search Foresight
> SIDN
> The SEO Works
Meilleure petite agence SEO

24. > Branded3 – Lauréat
> Click Consult
> Mediaworks UK
> Search Laboratory
Meilleure grosse agence SEO

25. > MediaVision – Lauréat comme en 2015, aux UK Search Awards
> SIDN
Les avantages pouvant pencher en faveur d’une petite agence sont notamment la proximité, la flexibilité,
la prestation sur-mesure, l’intégration à l’équipe projet mais aussi la transparence et la possibilité
d’échanger directement avec les experts.
Meilleure petite agence intégrée

26. > Stickyeyes – Lauréat
> Forward3D
> Latitude Digital Marketing
> MEC Manchester
> MediaCom
> Propellernet
> Reprise Media
Meilleure grosse agence intégrée

27. > Wolfgang Digital – Lauréat
> blue2purple
> Receptional
> SIDN
> The Media Image
Meilleure petite agence PPC

28. > Brainlabs – Lauréat
> Merkle | Periscopix
> Precis Digital
Meilleure grosse agence PPC

29. > Alexandra Lever, MEC Manchester – Lauréat
> Chris Taylor, Latitude
> Craig Brown, NMPi London
> Danny Callan, Ice Box Designs
> Ellie Schofield, Grayling
> Katarina Cierna, AVG
> Natalie Chappell, We Are Arise
> Sophia Glennon, Confused.com
Jeunes professionnels du Search

30. > Marcus Tober, Founder & CTO, Searchmetrics – Lauréat
Personnalité Search et européenne de l’année

31. http://www.resoneo.com
©2016 – Tous droits réservés
31
Audrey Schoonwater
• Consultante SEO depuis 2009
• Membre fondateur du SEO Camp