Case Study presented to Tsiba Innovation class on 27th August 2012

1. GIVENGAIN:
Social Media &
Social Enterprise
- A Case Study
Colin
Habberton
Tsiba
Guest
Lecture
Cape
Town
27
August
2012

2. AFRICA: An Introduction
'Cradle of Mankind'
• 56 Countries
• 2nd largest continent
• 2nd most populous
• Covers 20% of land area
• Over 1 billion people
• 15% of world population
• Colonial history
• Comprehensive diversity
• Rising economic growth
rate: 5.5% for 2011
Source: http://en.wikipedia.org/wiki/Africa

3. AFRICA & ICT: Some Stats…

4. AFRICA & ICT: Some Stats…

5. Social Media
5

7. The Learning Age
• ‘Learning
Age’?
• Social
Networks
• 750
million
users
• 700
billion
minutes
• 300,000
Volunteers
• 70
Languages
• 1
FuncGonal
Language
• Sharing
x
130+
• ‘Followers’
• ‘Friends’
7

8. The Web: The World We live in
8

9. The Hope
• 3
million
donors
made
a
total
of
6.5
million
donaGons
online
• DonaGons
for
the
campaign
totalled
more
than
$770
million
• Of
those
6.5
million
donaGons,
6
million
were
$100
or
less
• The
average
online
donaGon
was
$80
• The
average
donor
gave
more
than
once

10. Fundraising in the Digital Age
Es1mates
in:
• 2001
=
$550
Million
• 2003
=
$1.9
Billion
• 2005=
$4.53
Billion
• 2006=
$6.87
Billion
• 2007
=
$10.44
Billion
• 2008
=
$14.64
Billion
• 2009
=
$15.48
Billion
• 2010
=
$17.65
Billion
•
2011
=
$
20.29
Billion
Source:
tedhart.com
and
Harvard
University
IniGaGve
on
Social
Enterprise
&
Network
for
Good
• US
represents
more
than
½
the
global
online
philanthropic
market
• Globally
more
than
$40
billion
in
online
donaGons
and
growing
• Over
ZAR
300
billion
per
year
• New
world
• No
boundaries,
no
limits

11. GivenGain
• GivenGain
FoundaGon
• Established
in
2001
• Currently
serving
over
740
nonprofits
in
25
Countries
• Processed
over
USD
50
million
to
over
3000
projects
• Community
of
over
60
000
donors
• Training
&
support
• DonaGon
processing
• Local
focus
with
zero
barriers
&
global
reach
• Development
team
• Offices
in
Switzerland,
South
Africa
&
UK

12. Features
Online
publishing
Integrated
Payment
communicaGon
processing
Donor
management

13. The GivenGain Platform

14. GivenGain 2005

15. GivenGain 2008

16. GivenGain 2009

17. GivenGain 2010

18. GivenGain 2012

19. Causes

20. ACTIVISTS: The Past

21. ACTIVISTS: The Present

22. ACTIVISTS & INSIGHTS: The Cause
GreenPop & The ‘Treevolution’
• 3500+ Trees planted in 2 years
• Community upliftment
• Certificates & co-ordinates
• African expansion: Zambia
Key Success Factors
• Inspirational Creativity
• Simple Message
• Tangible Deliverables
• Relevant & Real Impact

23. ACTIVISTS & INSIGHTS: The Crowd
‘Youth Build 2011’
• High School Class
• Building a Home
• CHF 12 000/GBP 8 000
• Buy a Brick Campaign
Key Success Factors
• Pester Power
• Offline Partnerships
• Cause Collaboration
• Remarkable Effort

24. ACTIVISTS & INSIGHTS: The Campaign
CANSA Shavathon
• Cancer Awareness Campaign
• CHF 5/GBP 4 ‘for a Shave’
• Multi-site/person events
• 4 Teachers raised CHF 6 700
Key Success Factors
• Integrated campaign
• Community engagement
• Micro-donation driven
• Public Awareness

25. ACTIVISTS & INSIGHTS: The Voice
EWT & Rhino Security
• Rhino poaching
• Progressive campaign
• Rhino as the Activist
• Replicated i.e. WWF SA
Key Success Factors
• Personalisation
• Dynamic dialogue
• Urgency of purpose
• Concept extension

26. ACTIVISTS & INSIGHTS: The Person
Doug Bailie (& Friends)
• Small Cause, Big Results
• CHF 25 000 and counting
• 56km in his 56th year
• Personal appeal
Key Success Factors
• Matched funding
• Influence & affluence
• Peer to Peer power
• Global donor base

27. ACTIVISTS & INSIGHTS: The Crazy
CHOC’s ‘Cows’
• Children’s Cancer Cause
• 300+ Fundraising Activists
• Wear Cow suits in races
• CHF 140 000 in 100 days
Key Success Factors
• Community of Activists
• Accessibility of the Cause
• Supported administration
• Wild & Wacky

28. Raising Funds…
• ExciGng
growth
since
2009
• AcGvists
taking
the
world
by
storm,
raising
more
than
3
000
000
ZAR
in
3
years
• Growth
from
194
–
577
from
2009
-­‐
2011

29. Raising Funds…
• Total
value
of
online
donaGons
in
3
years
more
than
29
million
ZAR
• Donor
locaGons
rising
from
81
to
99
• More
than
300
Causes
receiving
donaGons

30. Doing Good…
• Total
number
of
donaGons
reaching
almost
100
000
over
the
past
3
years
• Growth
of
14
799
donors
• 32%
Increase
in
2011

31. Doing Good…
• 15
countries
receiving
donaGons
through
the
GivenGain
plalorm
in
2011
• As
of
today
we
serve
Causes
in
more
than
25
Countries
• Cause
projects
being
funded
growing
from
573
to
1161
in
3
years

32. INSIGHTS: A Summary
Strategy
• The Power in People
• Transparency of Purpose
• Mass Participation Events
• Remarkable Creativity
• Courage & Intention
Execution
• Integrated Campaigns
• Audience Segmentation
• Multi-media Content Generation
• Dynamic, Direct Dialogue
• Community Management

33. GIVENGAIN:
Social Media &
Social Enterprise
- A Case Study
Colin
Habberton
Tsiba
Guest
Lecture
Cape
Town
27
August
2012