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Solving the Generation Equation
the new workforce
traditionalists
born before 1946
babyboomers

born between 1946 - 1964
generation X

born between 1965 - 1981
generation Y
born after 1982
jacked up

traditionalist

babyboomer

gen X

gen Y
Video Clip:
“Meet the Fockers”
The Wall of Gaylord
What???
!

Video Clip:
Interview scene from
“The Internship”-
10 steps to success
1

your culture
is your brand
2 hire square pegs
Video Clip:
1997 Apple Commercial
“Think Different”
3

define
workplace
norms
4

embrace
differences
5

common threads

Video Clip:
Geico Commercial
“Hump Day”
6

play to
strengths
7

purpose
driven approach
8

lean
into fear
9

continually
evolve
10

pay it
forward
welcome to the NEW workforce
Contact:
!
Cal Rec Sports Marketing

University of California, Berkeley

Department of Recreational Sports

!
Email: 

recsportsmarketing@berkeley.edu

LinkedIn Company Page: 

UC Berkeley Rec Sports Marketing

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